Will changing website subject affect the value of excisting links?
-
What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value?
There will be a new subject, new pages, new structure...
-
Thanks Tom for your answer. I understand that it will have a negative affect. I just look for real-life cases from people who did a similar change of topic/subject.
We used to have a website on a topic that is not in our field of interest anymore. The name can be the same (not much branded traffic) so we thought it might give a new website a bit of a start with some links.
-
that will definitely have a negative effect, possibly more than just a minor one. you won't lose all linkjuice though.
do I take it you have caught a domain? is there no way you can keep it on-topic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile First Timeline - When Will Google Move The Remainder of Websites?
A common question from anxious webmasters who have separate/smaller mobile websites is: _"Will Google move my site over to mobile-first, even though I'm not "ready" yet?" _It's not an easy question to answer. Here's what we know so far: Google is currently already migrating websites over that have a strong correlation between mobile and desktop content Google is taking the migration process very slowly, and for now, is not migrating sites over that are not "ready". Google has not announced any firm timeline for when they plan to migrate the remainder of all websites. In answering this question, I typically mention all of the above to help allay any fears. I then state that it could maybe be anywhere from one year to several years before the process is over - but with a huge disclaimer that this is pure speculation, and that only Google knows for sure. Lastly, I reiterate that Google in the meantime is strongly encouraging webmasters w mobile sites to ensure that they match the desktop version (URLs, schema, video, metadata, etc). So the choice is to either to upgrade to responsive/adaptive, or upgrade the mobile site. This is where the future is going. STILL - any additional feedback / thoughts / ideas / tips on this are welcome, because I continue to struggle with answering this question for clients. Thanks!
Intermediate & Advanced SEO | | mirabile1 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301s?
We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301 redirects or will search engines know to remove the old 404 pages from the SERPs? We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301s?
Intermediate & Advanced SEO | | GrandOptimizations0 -
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Changing website framework: Any negative SEO ramifications?
Hello! We have a website that is built using Asp.net. My colleague and I are wondering whether or not changing the framework from Asp.net to php or html would have any negative impact on current rankings. My colleague was told by an SEO company that doing this would have a big negative effect, but we just can't see why that would be. The URLs of the site do not have an .asp extension, so we don't feel there would be any issues with 404s after the migration. The content, meta data and URL structure would remain the same. We posted this question in the Webmaster Central Forum and were told by a top contributor that it wouldn't have any negative impact, but we wanted a second opinion here. Thanks!
Intermediate & Advanced SEO | | BBEXNinja0 -
First Link on Page Still Only Link on Page?
Bruce Clay and others did some research and found that the first link on the page is the most important and what is accredited as the link. Any other links on the page mean nothing. Is this still true? And in that case, on an ecommerce site with category links in the top navigation (which is high on the code), is it not useful to link to categories in the content of the page? Because the category is already linked to on that page. Thank you, Tyler
Intermediate & Advanced SEO | | tylerfraser0 -
Unable to Crawl my Website
Hi all, I have a website that I am trying to promote, but tried to add it here in SEOMoz and got the following message: We have detected that the root domain evolving-networks.co.uk does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information. Does anyone know why this website cannot be crawled? Please help. Thank you in advance!
Intermediate & Advanced SEO | | LSDigital0 -
How to handle link building to product pages that change regularly?
How do I handle building links to an eCommerce site where the product pages change regularly because product is only available for a certain time frame? Should I focus on building links to the category pages instead?
Intermediate & Advanced SEO | | mj7750