Will changing website subject affect the value of excisting links?
-
What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value?
There will be a new subject, new pages, new structure...
-
Thanks Tom for your answer. I understand that it will have a negative affect. I just look for real-life cases from people who did a similar change of topic/subject.
We used to have a website on a topic that is not in our field of interest anymore. The name can be the same (not much branded traffic) so we thought it might give a new website a bit of a start with some links.
-
that will definitely have a negative effect, possibly more than just a minor one. you won't lose all linkjuice though.
do I take it you have caught a domain? is there no way you can keep it on-topic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does link replacement has affect on gaining backlink in good way?
Hey, Do you think that adding the link to existing post can strength my domain or google can notice that it is added later on? Would be appreciated for any comment. Thanks
Intermediate & Advanced SEO | | gyesilkaya0 -
A PDF with a good quality external link could affect the authority of that domain?
Here I go with a situation: You have an isolated PDF hosted in your domain, the PDF has none internal backlinks (neither links to another page on the domain) but has a really good external backlink from a domain with high authority. Do you think that the backlink has influence on the global domain authority and the domain rankings? Thanks!
Intermediate & Advanced SEO | | overalia0 -
How Best To Accommodate A Site's Changing Subject Matter?
Hi, I'm dealing with a several year old site that has had a lot of success in organic search around one particular subject and is now evolving into other subjects. Would like your experience on how best to handle this. Here's what we have so far: First, the site was about niche craft carpentry. Then, it added training. Then, it added training in other subjects in smatterings, like plumbing, electrical, etc. Now it's considering adding training in subjects even further from niche craft carpentry. So, interior decorator training, landscaping training, etc. Nearly all of it's organic search traffic (about 200,00 per month) comes from blogs, articles and discussions related to the original topic of niche craft carpentry... not training. As we've branched out from carpentry into carpentry training and then other subject training, have not had great success in organic with these new less related topics. We've had some for carpentry training type terms, but not much else. If the site owners are hell bent on expanding into these other training subjects for business reasons other than search, how would you structure it? For instance, would you go originalsitename.com/landscaping or landscaping.OriginalSiteName.com or what? I understand that a landscaping.originalsitename.com is for all intents and purposes a new domain name and won't have the authority of the original. However, would it have more chance of breaking free of how Google has pigeon-holed the original site's subject matter as niche carpentry-relevant only? Or, would you just keep adding subjects to the original domain name and figure that one of these days google is going to see it as the Lynda.com of an expanding galaxy of home improvement? I should add that the future of the site is training, so landscape training or interior design training is pretty far from high end niche carpentry stuff. What do you think? Thanks!
Intermediate & Advanced SEO | | 945010 -
Website Redesign, 301 Redirects, and Link Juice
I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.
Intermediate & Advanced SEO | | kirbyf0 -
Can I use the old website content on the new website, after deleting it from the server?
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Will a Google manual action affect all new links, too?
I have had a Google manual action (Unnatural links to your site; affects: all) that was spurred on by a PRWeb press release where publishers took it upon themselves to remove the embedded "nofollow" tags on links. I have been spending the past few weeks cleaning things up and have submitted a second pass at a reconsideration request. In the meantime, I have been creating new content, boosting social activity, guest blogging and working with other publishers to generate more natural inbound links. My question is this: knowing that this manual action affects "all," are the new links that I am building being negatively tainted as well? When the penalty is lifted, will they regain their strength? Is there any hope of my rankings improving while the penalty is in effect?
Intermediate & Advanced SEO | | barberm1 -
Linking across categories
On a website when I link across in the same category should all the categories all pear on each page. Let's say I have 6 categories and 6 pages should I have the 6 links on all the pages ( such as A, B, C, D, E, on page 1 ( let's imagine this page is page F ), then on page A have link B, C D, E, F and so on for the 6 pages ( meaning all the links appear on all the pages across the category ) or should i just have let's say 3 links on page 1 ( link A, B, C ) , then link ( D, E, F ) on page 2, then A, E, F on page 3, link B, C F on page 4 and so on... ( which means that i vary the links that appear and that it is naturally ( at least I think ) going to boost the link that appears the most of the 6 pages ? I hope this is not too confusing, Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How does a competing website with clearly black hat style SEO tactics, have a far higher domain authority than our website that only uses legitimate link building tactics?
Through SEO Moz link analysis tools, we looked at a competing websites external followed links and discovered a large number of links going to Blog pages with domain authorities in the 90's (their blog page authorities were between 40 and 60), however the single blog post written by this website was exactly the same in every instance and had been posted in August 2011. Some of these blog sites had 160 or so links linking back to this competing website whose domain authority is 49 while ours is 28, their Moz Trust is 5.43 while ours is 5.18. An example of some of the blogs that link to the competing website are: http://advocacy.mit.edu/coulter/blog/?p=13 http://pest-control-termite-inspection.posterous.com/\ However many of these links are "no follow" and yet still show up on Open Site Explorer as some of this competing websites top linking pages. Admittedly, they have 584 linking root domains while we have only 35, but if most of them are the kind of websites posted above, we don't understand how Google is rewarding them with a higher domain authority. Our website is www.anteater.com.au Are these tactics now the only way to get ahead?
Intermediate & Advanced SEO | | Peter.Huxley590