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Will changing website subject affect the value of excisting links?

Intermediate & Advanced SEO

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xicero last edited by

What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value?

There will be a new subject, new pages, new structure...
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xicero last edited by

Thanks Tom for your answer. I understand that it will have a negative affect. I just look for real-life cases from people who did a similar change of topic/subject.

We used to have a website on a topic that is not in our field of interest anymore. The name can be the same (not much branded traffic) so we thought it might give a new website a bit of a start with some links.
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lethal0r last edited by

that will definitely have a negative effect, possibly more than just a minor one. you won't lose all linkjuice though.

do I take it you have caught a domain? is there no way you can keep it on-topic?
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