To land page or not to land page

[DPSSeomonkey]

Hey all,

I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO.

Here's an example of the website page structure:

General Home Page

> Sub Category 1 Home Page
        > Searching / Results pages
            - Sub Category 1
            - Sub Category 2
            - Sub Category 3
            - Sub Category 4

> Sub Category 2 Home Page
        > Searching / Results pages
            - Sub Category 1
            - Sub Category 2
            - Sub Category 3
            - Sub Category 4

We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category.

Thanks!

[KristinnD]

In my limited experience, landing pages for each service and/or "service in city" work nicely as a part of a content marketing strategy along with blogging, etc.

[DPSSeomonkey]

I do think landing pages for each sub category are the way to go.

[Boodreaux]

I have a similar set up and we are going to do landing pages on every page and work towards getting higher conversions.  We will also plan on building trust somehow and having social sharing buttons.

Boo.