Site Design for SEO & Conversions
-
This is a Real Estate Website focusing on a local market.
- What would you change about this site for SEO Purposes?
- What would you change for Conversion Purposes?
- What would you change for Visual Appeal and User Experience?
Thank you all for your help on this one.
-
Thank you for your feedback.
-
I would say it is a huge improvement over your current site, but no it is definitely not designed well. There are numerous major issues. From a coding perspective there are almost 200 html errors http://validator.w3.org/check?uri=http%3A%2F%2Fwww.bronxresults.com%2Fhome%2Fdefault.aspx&charset=%28detect+automatically%29&doctype=Inline&group=0
Also the content is spammy such as the footer at the bottom. There are multiple broken images on the home page.
This site would benefit greatly from a rebuild or developer focus.
-
Thanks, What do you think about the RE/MAX Site that you mentioned that is on page 1 for Bronx Real Estate? Is that site built well?
-
Using HTML / CSS is just fine, but you lack the training, tools, experience and team to build the site to a high quality standard.
Can someone who picks up a book on real estate and passes the test properly compete with a realtor who has years of experience? and a team of support? and all the proper real estate tools? No. The same is true for web design.
SEO is entirely about competition. You want to rank as #1 for terms such as "Bronx Real Estate" and so do literally hundreds if not thousands of other realtors. It is an all-out battle for supremacy. Even if you had a fantastically designed website and awesome content, it is still a challenge because the field is so competitive. The top 5 results for "Bronx Real Estate" are trulia.com, realtor.com, homes.com, an REmax site, and realestate.yahoo.com.
I don't wish to discourage you, but I also do not wish you to perform an exercise in futility. The reality is you need to make it to the 1st page of search results to see any meaningful traffic. You can develop a basic WP or Joomla site with an IDX/RETS feed for under $5k and then add more features to it as you can afford it.
A final thought. I spent most of my life as a do-it-yourselfer. I mowed my own lawn, fixed anything which broke, filed my own taxes, etc. The thought of paying others to do these tasks was unthinkable. Then it hit me. If I simply focus on being an expert at one thing and do it better then most others, I can afford to hire other experts to perform all the other tasks. I would encourage you to spend your time focusing on real estate until you can afford to hire a quality web developer who can create your SEO-friendly site. Just my two cents.
-
Thank you for your input. The site is new and since I am on a limited budget I am working on it myself. I wish I had the four seasons budget, lol.
My Moto is "When without resources, be resourceful"
I'm a Realtor that picked up a book on web design and went to work on it. You should have seen the first iteration of the site. You would have had a great laugh. The site definitely has a long way to go but that is why I am asking for feedback. I appreciate your candidness.
So based on your recommendations I shouldn't use HTML and CSS? I'm using Dreamweaver as my HTML Editor. The content I am currently rewriting because I do see it needs work.
What would be a good website architecture?
If I do change over to word press as my platform how would that impact my rankings?
Again Thank you for your advice. That is what I like about this community, the willingness to help.
-
Do a search for 'real estate wordpress themes' and you're off to the races.
Quick points
The Remax logo is an incredibly recognized brand that will help build trust - _use it! Above the scroll! _
Phone number, top left corner. Make it easy for people to contact you.
Images... Pictures of houses... Pictures of happy, smiling families... Anything... You need images above the scroll. All you see is text. That's not very inviting.
-
Hi Joel,
I will offer some candid feedback.
The site you are presenting is not a serious candidate for the questions you presented. The site is a very basic HTML site which was either very quickly thrown together or uses a basic template. To meet any of your mentioned goals, you need to begin with a solid website architecture. In a perfect world, you would have a team of developers build your site from scratch. The time and expense of doing such is often too costly (see http://www.fourseasons.com/ which was built for only $18 million). Therefore using a platform such as WordPress or Joomla for your site is a great solution.
Once you have your website built, it is time to work on your most important asset, your content. Presently the site's content is loaded with keyword repetition and thin content. I do not mean to offend you, but do you believe any of the information offered on the site is helpful to prospective buyers?
There are many quality real estate sites. Take some time browsing sites of your peers. Doing such will offer you an idea of how far off the current site is from a quality site which offers visual appeal, a positive user experience, solid conversion rate and SEO performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Facebook conversions - issue in calculation
Hi, I have a few campaigns for conversions on Facebook, but any of them don't show to me real numbers. There are 4 times more conversions on Facebook than in GA. I did a little research. The problem is that - Facebook pixel calculates all possible conversions from all sources, and because my campaign results are wrong e.g.: Facebook campaign results: Conversions: 10 | Cost per conversion: 1 GA for that campaign (real numbers): Conversions 1 | Cost per conversion: 1 GA from all campaigns and sources: 10 It's that correct? Pls help. Br. Marco
Conversion Rate Optimization | | marcop21 -
Can Very High Impressions and 0% Organic CTR Impact our SEO Rankings?
I have a very strange feeling that someone bad is trying to hurt our company, but maybe I am wrong. Let me explain. In the last two month, we have seen a very significant drop in sales on our website, but we couldn't figure out why. We have looked at different metrics (Google Search Console, Moz, Google Analytics), but everything looked alright. We had 10% loss in traffic, but we didnt believe at the time that it could be the main issue. Just yesterday we've discovered the following (please see attached screenshot😞 On August 18, 2018 Google launched Search Update On the same date, we had a jump in Organic Search Impressions for one particular keyword, which we never tracked before: "free facebook login". Majority of all impressions (233,000 out of 258,000) were from Philippines. Very low total number of clicks (50 clicks) led to 0% Average CTR for this keyword. Which in return, also lowered our global CTR by 1%. One month later we had 1000's of spam emails sent to our Helpdesk from two IP addresses, also from Philippines. We blocked them of course. It could be all coincidence. I dont know. But do you think that someone can use this fraudulent tactic to lower our CTR and drop our ranking and traffic? Can this influence our SEO in any way? It's also possible that someone is attacking Facebook and we just happen to be there, on the first page, for the same keyword. Should we try to eliminate our page for this keyword and see what happens? I've checked this article from Rand Fishkin - https://moz.com/blog/impact-of-queries-and-clicks-on-googles-rankings-whiteboard-friday and it seems that CTR is an important factor. However the article is from 2015 and maybe it's no longer relevant. What should we do? Thanks! G86Nge4
Conversion Rate Optimization | | plumrocket11 -
Brand Name: Conversion Rate Optimizing: Eponymous VS Generic
Good day all, We are entertaining the idea of changing the Domain Name & Brand Name for straplessfashion.com. While still in development, the website sells women undergarments. We did some survey research and it seems that women (age 18-40) really liked either "Demi's Dream" or "Almost Skin" as a good name. More specifically, Almost Skin seems to be the more popular choice over "Demi's Dream". I think "Almost Skin" catches attention quicker and may work best in PPC. However, when personalizing a brand name is considered, "Demi's Dream" might be the best choice. Would you please offer your advise on which of these two names might be the best for a new Domain and Brand name for the website mentioned above? Which would convert better? Thank you for your help. Carlos
Conversion Rate Optimization | | 90miLLA0 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Where I can place a banner/message in my site telling I have a new website?
Where I should place a banner or a message in my old site to tell user that I have a new website? Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
Any tips and tricks to increase Conversion Rates on Google PLA?
I have recently organized my Adwords (Product Listing Ads) campaign according to this link: http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc. Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates? Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating. Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign? Any help is much appreciated.
Conversion Rate Optimization | | amitramani1 -
Ranking at 8, 9, & 15... Is this self-cannibalisation?
@ 8 is a blog about a youtube video review a customer made of the product. Blog title includes keyword @ 9 is the product page itself and includes a rich snippet video @ 15 is a blog about the product by an independent professional in the field - again the blog title contains the keyword. The page I want to rank highest is the product page which is currently at position 9. If it were you would you delete the keyword from the blog titles? Or is that just going to lose me those blog results and do little/nothing for the product page. Thanks EDIT: I should have said... both blog pages link to the product page and the keyword is the anchor.
Conversion Rate Optimization | | Brocberry0