Should I promote each section of my website

[ClaireH-184886]

Hi, i have a magazine website and i have been heavily promoting the main page of the site thinking that all the work i am doing for the main page which includes links and so on would then pass onto the rest of my site but i have a feeling this is not correct.

Can anyone let me know if i should be concentrating on each section of the site and also on my articles should i be promoting these articles or let the search engines pick them up.

I already use facebook and twitter to promote new articles but i would like to know if i should be doing more than this

[ClaireH-184886]

hi, can you look at the website please www.in2town.co.uk we have been trying to improve this but we are not sure if we have it set up correctly, for instance we are not sure if we have it set up right for google to be able to find all pages. i have read about have pages connecting etc, forgot at the moment the correct term at the moment but it was about pages linking together.

any help would be great

[ToughTimesLawyer]

It really depends on how your site is organized.  One of my business websites has a similar issue.  This is how I organized it, and it worked very well.  I ranked well for both the homepage and the section pages.

For instance if you have sections like a traditional magazine, i.e. News, Business, Arts, Lifestyle, etc., you need to setup your site architecture so that you have a main page for each section.  Your section main pages should have brief intros that use keywords to describe the section.  Keep the section page intro short enough that the content shows above the fold with a medium length article stub.  You frontpage promotes the magazine and has linked H2 headers for each section, with very brief - 3-5 line - article stubs for the new content.

If users click the story, they go straight to the story.  If users click the H2 Header, they go to the main page for a section.  The section main page has longer stubs for your new content.  My urls look like this www.magazine.com => /lifestyle => /lifestyle/story.

This makes it easier to deep link to individual sections.  Your content management system can be set so that new articles appear on the section main page and under the section headers on the homepage.  This way it is user friendly, your site architecture is clear to search engines, and you are promoting fresh content.

[Adam.Whittles]

You are correct that link juice will pass through your site as long as your site architecture is correctly setup. However, you can not rely completely on this alone. What you have been doing with social media is good and will help but think about trying to get your tweets retweeted by others, and your facebook posts shared by others. This will also help.

More importantly, you should be creating good quality articles that attract links from others. If your articles contain really interesting content and you have enough exposure through social media, then you should naturally attract links.

Adam.