There are companies who evaluate what effect the penguin update had on a website. Is this possible and is it a good investment ?
-
I have been hit by the penguin update. I have found companies who for $300 will evaluate my site for potential problems. Is this possible and is it worth the investment
-
I strongly agree with Adam's second paragraph. I would diagnose the problems a bit yourself, and then find the right people to help you fix it.
-
It is possible to evaluate a site and suggest areas that may have caused it suffer with the penguin update. However you should be very careful about which firm you choose as many not so reputable sites are cropping up offering such services. If you want to use an seo firm then I suggest you take a look at the SEOmoz recommended companies.
To be honest you probably don't need someone to tell you what's wrong, with a bit of reading and self analysis you will be able to find what has happened and more than likely it will be down to your backlinks.. Your money may be better spent hiring s reputable SEO to help fix the problems rather than tell you what the problems are.
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?
Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO. I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?
On-Page Optimization | | AlexTL0 -
Good references/studies on mark up?
I'm looking to do some study in impact across the board on structured data and would like to know if anyone has any good studies on CTR, possibly rankings and overall performance. Any awesome links would be helpful 🙂
On-Page Optimization | | William.Lau0 -
Splash page - is it possible to rank well?
Hi there, I have a website with splash page - http://veda4.com/ . It's trully cool looking, the owner of our company wants the home page to be this way. But is it ok from SEO viewpoint? Can it rank well for keywords. All my SEO strategy were not using splash pages and I am not sure what should I change so it work with splash page also. I myself won't choose splash page but my boss trully liked it.
On-Page Optimization | | HrishikeshKarov0 -
Seeking a Google Penalty / Panda & Penguin recovery expert
Hi folks, I've been dealing with an online travel agency who came to me looking for content marketing services. One look at their analytics & GWT was all I needed to see they have some serious site cleanup to do before they can start spending money on our services. Their search traffic floored with the first Panda update back in Feb 2011, and they've gone through all sorts of turbulence with the Penguin updates too. There are no messages in GWT, but I suspect their previous SEO guy might have deleted them to cover his tracks. I did a quick look at their link profile and there's all kinds of junk in there, they have dupe content all over the place and the whole thing needs cleaning up. In other words, it's a mess. I'd like to win some business from them, but first they need to talk to a Panda/Penguin recovery specialist. If you're interested, drop me a private message and I'll put you in touch with them. Thanks, Matt.
On-Page Optimization | | MattBarker0 -
What is the best way to integrate our blog into our ecommerce website?
Hi all, We run an eCommerce website at www.oursite.com plus a blog (including news / articles / reviews / how-to guides etc.) at blog.oursite.com (those aren't really our site URLs, BTW ;-). For SEO reasons previously discussed on here, and for ease of use for our customers / browsers, we now want to integrate the two more closely. This will mean: Our blog will move to www.oursite.com/blog We will try to feature the blog content in places where it is relevant to customers (so e.g. news and blog posts about shoes would appear on our shoes category page, a review of some Adidas XL1000 shoes would appear on the Adidas XL1000 shoes product page) The blog is currently run on a wordpress.com site, so we'll need a new CMS (or wordpress.org) to get more control of the data. My issues are that, although it's good from a users point of view, having blog articles appear in lots of different places on the site might cause issues with duplicate content from a search engine's point of view. Has anyone got any pointers on how to integrate the two in a way that will make most use of the good original content coming out of our blog, while not "watering it down" by spreading it around too much? Can anyone point to examples of shops that do this well? Is there any software (other than Wordpress) that people would recommend using? As always, any help greatly appreciated! Alex
On-Page Optimization | | reddogmusic0 -
Mega Menus? A good or bad idea for link juice.
Hi Just wondering what people think of using mega menus for navigation? We have used them on our new site http://nicontrols.com/uk/ When I run the site through the excellent SEOMoz campaign tools I see that we have too many on page links. I now believe the menu is good for customers but maybe not for link juice. Anyone got an ideas? Do I remove the mega menu or just reduce the number of links? Many thanks David
On-Page Optimization | | DavidLenehan0 -
How to force a refresh after on-page optimisation update
After updating areas highlighted in the On-Page Optimization report even after clicking the [Grade My On-page Optimization] the results don't refresh or reflect the changes eg The h1 tag does include the exact search term and there is bolded examples of the keyword phrase but report says not! Is there a way to force an update or is it a time related issue?
On-Page Optimization | | RobWillox0 -
Keyword placement on home page or throughout the website
OK, I find the courage to ask this because there is not supposed to be a dumb question. Like all of us, I want my website to rank great with a particular keyword. Do I have to use this keyword only on my home page (the start page which I want to appear on top Google results), or does it make a difference if I use the keyword on several articles that I post on my website. These articles all have seperate links. Eg i want the www.website.com to be found by Google, but this website contains www.website.com/link1.html, www.website.com/link2.html.. etc. Will keyword usage on link1.html, link2.html etc be relevant so that www.website.com is found by Google? Or is every single page for itself? Hope I have explained that well and I would really appreciate your feedback.
On-Page Optimization | | polyniki0