Facebook Likes not counted
-
So many of my clients are (very) small businesses and have added a like button to their website home pages that actually has the person liking their Facebook page rather than the website. Without debating the pros and cons of this approach, it would seem that Facebook has changed it so that if someone clicks a like button that is for a page they have not actually visited the like does not show up in the like count for that page? Is that correct?
-
We discovered this as well. What implications do you think this makes for lead generation and web marketing as whole?
A high number of sites use social like/share buttons directly under or around the content piece in an effort to share or like a piece of content. If that schema does not translate or correlate into likes for a specific piece of content while a user is browsing on the website and only if they actually visit the facebook page, is there a point to even having these icons in the first place any more?
Shouldn't the freed space be better utilize if there are no benefits for the likes in this manner?
PS. Sorry for responding to such an old Q&A!
-
Thanks for this Matt! Great answer and I owe ya.
Jason
-
Hi Jason,
You are correct on all counts. There are a number of advantages to having the "like" button on your website be for your website as opposed to your facebook page. The top advantages are:
1. Google doesn't care if the count is shown on your website if it is for your facebook page. Any boost received would go to your facebook page
2. The send button only works properly if the like button points to the website and not the facebook page.
3. What I just discovered, if someone "likes" your facebook page from a like button on your website, they don't count the like unless the person also goes to your facebook page. So really the button is useless.
The only reason I was just putting a like button for their facebook business page on my clients' websites is because most of my clients are so small that if they get more than 100 likes they are doing well. So, since most people won't "like" both a website and the same company's facebook page it helped make their like count look better to have all their eggs in one basket so to speak. Unfortunately with these latest changes I am going to need to go back and change this for my clients.
Good luck!
-
Hi guys,
Just to clarify, because I've been wondering this same thing: Google considers "Likes" of your webpage to be different from "likes" of your business Facebook page which is LINKED to your webpage...correct?
And from what I am seeing, Google values webpage likes more than Facebook page likes as far as social signal rankings are concerned. Right?
Sorry if this is confusing. I may need to change our Facebook button on our webpage. It's currently going to our brand page on Facebook instead of "liking" the webpage itself.
Thanks,
Jason
-
Thanks Joel. That is most helpful and confirms my suspicions. Funny that there does not seem to be much about this out there to be found on google search.
-
Facebook is looking to optimize its site for its advertising section. If a person likes the Facebook Page via their main site then the benefit doesn't transfer to the website but only the page. If the person has a like button for the website then this is beneficial for the site and not the facebook page. I would suggest you have a like button for the site and a second button that takes them to the Facebook page and from there request another like. A lot of sites implement this strategy. Facebook vs Google, the Adwords Wars. Site owners can get caught in the crossfires by confusion. I hope this helps. Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Business Manager - Assigning Roles & Billing
In the past, we assigned roles and managed business Facebook pages by sharing admin access with an individual account. However, we encountered an issue with this, as when it came to advertising, billing was processed under that individual account and not the account of the actual business Facebook page. To resolve this, I have begun setting up a Business Facebook Manager account. However, need some guidance. I have claimed access to a business Facebook page and assigned a person to manage this page. By doing this, I can now see that the assigned person has the ability to make posts on that page and to create and manage Ads. Two things I need clarification on however: When advertising is conducted, is it billed to the credit card details for the Business Page? (And not the billing details of the individual it was assigned to) It seems that the assigned person cannot boost a post? Am I missing something here? Thanks for your help!
Social Media | | Gavo0 -
Improving the reach on facebook
I guess a lot of people have this problem... And it really sucks, especially when you generate your money from adsense. So I have the site that has a lot food recipes in Lithuanian. Mostly indexed pretty good by Google. But still a lot of older women come from facebook and click on ads. (woohoo for them). So far I have 50000+ fans. Third biggest food recipe community in Lithuania on facebook, all fans came themselves, never bought them, never cheated somehow.
Social Media | | FCRMediaLietuva
The biggest community don't get any reach at all - like 1 or 2 likes on every post. They got everything by cheating, sending spam and so on. OK who cares about them anyway? So the problem is that my reach started dropping. My posts reach only 2000-5000 fans and it is not enough for me. I tried to post time when I post and so on - does not really help. I make like 2-5 posts per day with new recipes or very very old recipes (like posts that were not posted for 2 years to remind that they exist). Sometimes I say post something and write "if you like chicken click Like" or if you like fish share with your friends. It helps a lot - people really click on those more and the reach increases. But if I would start asking for these likes every single time three or five times a day, it would look f*cking stupid. So I need all your tips or links to great articles that would help me if that is possible. Thanks 😉0 -
Do g+ Reviews From New Accounts Count?
We want to get some more reviews on g+ and we have clients who will to write them. The problem is that almost none of them have g+ accounts. While they are nice enough to create a profile, just to do a review for us, I'm wondering if that will even matter? Does anyone know how google handles reviews from scant profiles? My fear is that google will treat reviews from scant profiles like spam, even though they won't be. While I don't mind asking our clients to write us g+ reviews, I can't very well ask them to be active on g+ so google thinks they more credible. Is this fear legitimate? Does anyone know one way or the other? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
How to set default landing page in Facebook fan page?
I want to set default landing page over my Facebook fan page. I have checked Manage Permissions segment on my Facebook fan page settings. But, I am not able to find out facility over there. Please, find out attachment to know more. I have checked Facebook help with same question. But, I am not able to find out my answer over there. 6758684323_cc89fe353b_b.jpg
Social Media | | CommercePundit0 -
Sending a global facebook message
Hi, This is really a social media question, hoping you can help. We have 2 facebook sites that we are going to delete. One is a group and one is a page. Here they are: http://www.facebook.com/pages/NLP-Institute-of-California/101752159860852?ref=ts and http://www.facebook.com/group.php?gid=90698249783 How do we send a message to all people in both groups all at once letting them know of our new facebook page that we're making? We're also concerned that people will get 2 emails that are subscribed to both sites to be deleted.. Thanks!
Social Media | | BobGW0 -
Help with Brands Facebook page
Hi Guys I desperately need help on this one.......I have taken over the management of a Brand's facebook page and have some concerns as to how it was setup. The account was opened by an individual that has a personal account but they did not open the brands page from their personal account...instead they used a slightly different email address and opened a new page business account. I am not able to comment on any comments on this account and i am assuming it was as a result that there is no "profile" (not sure). Should i go ahead and create the profile with the details of someone at the brand? or how should i proceed to rectify this......am i not able to comment as a result of not having a profile?? help! UpDate: The comment issue has been resolved and it seemed to be browser / firewall related...never happened before...very strange
Social Media | | nomad-2023230 -
Using Facebook as a PAGE, how do I set up a landing page?
Now that facebook has different types of pages and no FBML anymore apparently, does anyone have up to date instructions of how to set up a landing page for when you use Facebook as a page? I have my account with a number of client pages in it. I don't appear to get the ability to ad apps to these page Cheers S
Social Media | | firstconversion0 -
Widgets like Facebook Like and AddThis - Any Negative SEO?
I could go widget crazy with my website, there are so many cool buttons and linking this and likes and etc. There's one that is used a lot, called "Addthis" that adds a series of small icons to share a page via facebook, twitter, etc. The javascript looks innocent enough, but there's a link, and who knows what google makes of it. Then there are the dozen or so Facebook widgets - are they safe to use without negative SEO consequences? Does anyone know of any other pitfalls with using the numerous addons offered free to enhance your site? Thanks for any wisdom out there! Jean
Social Media | | JeanYates0