Rough Simple Math formula for sales/SEO...am I out of touch?
-
Please let me know if I have this all wrong ...
500 people search for "ham"
My client is #1 SERP w/clean SEO I have provided.
out of the 500, half click on the SERP the rest got to ads, or to the bathroom, etc.
250 click to website, half go through.... the rest bail (50% bounce, I know this is bad, but just for demo purposes)
Leaving 125 as potential Ham buyers.
I have a feeling this final # should be much smaller...thoughts, insights?
Thanks Mozzers!
-
BTW Optify just released a new study on CTR: http://www.optify.net/guides/organic-click-through-rate-curve
-
Google Traffic Estimator and adwords data
-
Now I am curious where people are sourcing their search volume figures. Google Traffic Estimator or Wordtracker? Do we know which is more accurate? Do people average the two? Is there another source?
-
I agree 50% ctr for first position in a serp is high i have seen keywords in number 1 with 629 clicks out of over 2k search volume for the word
-
Thanks,
Designer illustrator turns SEO ... Yikes ... If only I am as good at SEO as I am as a Graphics Pro, Ill be OK!
-
BTW just peaked at your site. I love your design for Pinot for the People—so cool!
-
understood. Thanks for taking the time to weigh in on this.
I will be dominating with other words for my client as well.
The math I need to consider is total traffic X 2.3% as a rough estimate.
Thanks
-
I've only seen that 2006 AOL dataset, leading me to believe your expectations are ballpark. But he's right—I think a 2.3% conversion rate is standard across the web (varying dramatically), so without considering other factors I would expect 2-3 sales on those figures.
-
This is From 2007... from SEOMOZ
http://www.seomoz.org/blog/clickthrough-rates-in-the-serps-what-are-the-real-numbers
It referenced this article (see below) from the same time period, So, I am confused?
http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/
-
LOL Nice!
Here is what I asked Tyler...
Thanks Tyler...
"50% clickthrough is very high"
....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)
Or do you mean the first page or average of the 3 spots?
-
Thanks Tyler...
"50% clickthrough is very high"
....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)
Or do you mean the first page or average of the 3 spots?
Thanks Tyler
-
You're Wikipedia's SEO! Dang dude you are good at what you do!
-
A 50% click through rate is really high. Then a good conversion rate is 2%. So then you're dealing with 2-3 purchases. All that sounds reasonable. Bounce is just people that leave immediately, you're exit rate should also be considered.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
What kind of SEO keywords should a recruitment company use?
I am relatively new to the world of SEO and have been given responsibility to improve SEO rankings for our company website (which is full of jobs). We are London based digital media recruiters and work in a number of niche industries. Should job titles be the keywords I try and optimise, as opposed to keywords such as 'digital media recruitment london', 'London digital marketing jobs', 'digital media recruiters in london' etc? Today I have signed up for a month's trial on Moz Pro so am hoping this will provide me with a lot of help as I start creating an SEO strategy, Any help or advice would be greatly appreciated.
Keyword Research | | SumoAlice0 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
Google Product Listing Ads and SEO
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
Keyword Research | | S.S.N0 -
SEO Strategy for a Small Budget
Hi Everyone, I have a considerable amount of clients that have a relatively small budget for SEO and was formulating a new strategy for them. Generally their sites are small < 10 pages, so to get them ranking I was thinking of doing the following: work with the client to choose up to 3 key phrases to target check the competition level of those phrases if they are fairly easy to rank for, pound those phrases to get them ranked. I would still include some variations of the text to get the long-tail phrases or plurals of words, but I was wondering if this would harm their overall rankings. Thanks Eric
Keyword Research | | MLTGroup0 -
Start to SEO
I'm just starting out in SEO and would like some pointers as to where to start with things. I have a few sites that I've been passed to do some SEO stuff on and was wondering where people find the right keywords to optimise for.
Keyword Research | | Tinderbox0