Is 15 keywords enough to properly optimize content for an entire domain?
-
I have recently moved in charge of a 95 page web portal that has around 8 categories of content.
The SEO agency I am touch with has sent me a proposal that says they will do on-page optimization for this domain for 15 keywords. Should that be enough? What should be my expected outcome?
My promise to the client is that core pages from his website will show up early on the SERPs. If they can do this, I am fine with it.
Do you think I am getting the right deal? Should I be asking for more?
-
This is an excellent response Doug. Its gonna help with the call I have coming up right now with the agency
-
It's not really about he number of keywords your targeting , but making sure you're targeting the right keywords.
You need to consider:
how difficult it will be to rank for you chosen keywords (What cost / time)
The return on investment - how much traffic is optimising for the keyword going to get you (be realistic)
What is the value of the traffic from this keyword to the business. How relevant are the keywords to the business's offering and the searchers needs?
How well does this traffic convert? There's no point ranking highly for terms that just send you badly qualified traffic that is just going to bounce...
Can you identify any "low hanging fruit?" Are there less competitive terms that you can rank for more easily and still earn some traffic?
Even if there is less traffic for a keyword, you can find that a large slice of the traffic is worth more than crumbs for a more competitive term that you'll struggle to rank for.
The next question is whether on-page optimisation is going to be enough...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
About Keywords
Hi everybody! I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender. What is the diference between long tails and keywords? Thanks to everybody! Have a nice day!
Keyword Research | | Harmario0 -
If I put some keywords in my pages might it optimize my homepage?
Let's say that I write content in some random pages in my websites - is there a possibility that it will affect and optimize my home page for the same keywords? Hope you understand & sorry for my bad English!
Keyword Research | | Rephael0 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Press Release Title Optimization
I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world. The choices would read like this: "Maker of Blue Widgets Receives Pretigous [big company name] Award" or "[Brand Name] Receives Prestigious [big company name] Award" Any thoughts? Thanks -Brandon
Keyword Research | | TRICORSystems0 -
Invisible Long Tail Keywords
I've been doing some research on SEOmoz and have seen some posts relating to invisible long tail keywords. I have a couple of questions relating to this: Am I correct to understand that an invisible long tail keyword won't show any search in a tool like the Google Keyword Tool? If not, how do you define it? If an invisible long tail keyword has almost no search (or search that can be proven by an SEO researcher), how can you be confident that it will produce results?
Keyword Research | | EricVallee341 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0