Clear examples of SEO success with content marketing needed.
-
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site.
Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for).
Any help greatly appreciated.
Thanks
-
Thanks John, really looking for examples that I can learn from. Heard a lot of assurances that content marketing is the way to go, I'm now looking for concrete examples.
Can anybody share?
-
Hi Kevin,
Unfortunately I can't give you specifics, as they're all client results, but I can assure you that content marketing works very well for improving rankings, traffic and even conversions.
For one of our clients in a very competitive niche we improved their positions across the board (scores of keywords) and upped traffic by more than 200% with a dedicated content marketing campaign across a 6-8 month period. Most notably using infographics.
Try producing an infographic and following the tactics I outline here:
http://www.seomoz.org/ugc/getting-the-maximum-number-of-links-from-your-infographic
And you should start to notice a direct impact on your overall domain authority and traffic, which will in turn affect your rankings, although you need to make sure your site is correctly optimised for your target terms.
Hopefully that helps to reassure you a little on the benefits of content marketing.
-
Thanks, but no real examples of keywords that they had succeeded for. Admittedly some good content, but no evidence of success, like "We were here before we started content marketing, we got to here after x amount of time."
thanks for the reply tho
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Blog Marketing
Hi everyone, I have a quick question regarding blog marketing. A colleague is embarking of her new years resolution to get in shape and is blogging about her experience, which has so far been successful. Can anyone suggest any good free blog directories where I can list her Blog? Or any other ways to market her blog? (she will be doing one post a week over the next 20 weeks)
Content Development | | Hardley1110 -
Ideas for content
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
Content Development | | EcommerceSite0 -
301 Redirect & Duplicate Content
We currently have 16465 audiobook products presented at our Web store. 5411 of them are out-of-publication (OOP). Here's an example: Harry Potter Audiobook 2 : Harry Potter and the Chamber of Secrets - J.K. Rowling - cassette audiobook Many of the 5411 OOP products are duplicates and triplicates of one title but were offered on a different medium (cassette, CD or MP3 CD) or were a different type (abridged, unabridged, dramatized). The description (story-line) is the same for all. Because we know once a page gets on the Internet, it can live there for years, we decided to keep OOP product pages at our Web store to: Let those who may have searched for the product and clicked on a link to an OOP product's page that it was no longer available. Invite them to explore our Web store. Let them know that although the product may not be available on cassette, CD or MP3 CD, that it might be available as a digital download. We know that Google does NOT like duplicate content from one site to another and even within the same site. If we redirect all the 5411 pages to one OOP page, will this eliminate this duplicate content issue? The OOP page would explain that the title they were looking for is no longer available but that it might be available as a digital download.
Content Development | | lbohen0 -
Keeping web site fresh re content
We currently use a wp blog but we don not host on the web domain. What are the advanatges to moving the blog to the domain The only 1 I can think of is every time we update the blog this should help keep the web site fresh with new content .
Content Development | | NotThatFast0 -
Duplicate content across multiple e-commerce sites
Hi, This may have been discussed here before though I couldn't find a definitive answer, but I was wondering what the best practice for having multiple e-commerce sites with some of the same products on both is. If Site A has 200 products, and Site B has 300 products, and 50 overlap, do they absolutely have to have unique product descriptions? The descriptions have already been rewritten to be different from the manufacturer's description, but do they need to be changed again? Or should the 50 products only be listed on one site or the other? Sites like csnstores.com seem to have the same descriptions as the subsidiary sites that they have, but maybe they have different sidebars/footers/etc which make the content considered original?
Content Development | | nks20120 -
Blog and seo
hi this is my first ever dip into the Q & a section of this website so go easy on mew please my question is , is it better to have a blog seperate fron your own site or within your website many thanks
Content Development | | Westernoriental0 -
Duplicat Website Content? (UK, Ireland)
Hi, My website is based in Ireland on a .ie domain & now I would like to enter the UK market on a .co.uk Is it ok for me to duplicate my .ie website and provide all the information on a .co.uk OR is this considered duplicate content in terms of Google. (I'm led to believe that your own content on my domain's is not considered duplicate & this is only considered duplicate content when you go from .com to .ie, .co.uk etc). (all content, images, branding are my own).
Content Development | | GlenBOB0