Ecommerce Store Sales
-
I am the webmaster/developer/seo guy for my company's online stores. Of course doing this gets a lot of pressure based on the sales the websites are bringing in. In the past month or so, we've had a somewhat steep dropoff of sales and I've been having an extremely hard time figuring out why. I have researched our visits, and those are staying steady, our ranks have actually gone up for a few of my targeted keywords, the sites are working fine, all statistics seem like everything is normal other than the amount of sales.
So the question is: does anyone else here run an Ecommerce store that has run into this kind of problem? Have you found any outside influences from google or other search engines that have had this kind of effect that you wouldn't normally think of looking at? I'm just completely out of ideas for things to check... it may very well be they need to re-price things, but I want to make sure I've done my due diligence to find anything I may be able to fix!
Thanks!
-
Here's a nice e-Consultancy article with come clear things to check against: http://econsultancy.com/blog/9848-monday-morning-panic-stations-18-checks-to-make-when-your-sales-are-down?utm_medium=feeds&utm_source=blog
-
Thank you both for the responses! These suggestions certainly help and give me a little more to look into. If I find anything crazy going on, I'll definitely report back!
-
Russ has given you some good leads. Here are a couple more.....
Look at your competitors. Have they reduced their prices? Are they giving free shipping?
Look at new merchandise in the market. Maybe your stuff is old model now and everyone wants the newest.
-
There are a whole lot of potential factors:
1. Seasonality: Take a look at your products and see if certain ones stopped selling.
2. Browser Updates: Take a look at your sales by browser-type. You do have goal tracking in Analytics set up, right :-). It is possible that an update to a browser made a particular part of the checkout stop working.
3. Errors in the Funnel: Run through your checkout process again and see if anything is screwing up.
4. Look at your Users: Are more of them coming in via Mobile?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue for Sales Team & Funnelling Smaller Orders
Hi, Hoping somebody might have some suggestions for funnelling smaller orders and larger orders on different journeys. Basically, 90% of our business comes from 10% of customers with larger orders, like contractors and organisations who fill out leads or call us. But about 90% of the sales teams time is taken up from handling lots of smaller calls, which account for <5% of our revenue. Obviously we still want these smaller orders, but would anyone have any suggestions on moving these customers away from phone calls? We've tried to add as much content to the site as possible to answer they're questions, but they seem to just call anyway. Hope you can help!
Conversion Rate Optimization | | Frankie-BTDublin
Thanks1 -
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
Figuring out why sales drop significantly from one day to another
Hi all, We're running an eCommerce site and are using Moz to track our organic results i primarily we are using the Rank tracker and On page analysis tools. One strange issue that we experience on our website is sales dropping from one day to the next unexplainably (to us anyway). For example, one day (could be any day of the week or weekend) we'll make £1,000 of sales, the next £200 - the following might be back up to £1,000. I've tried looking for patterns in traffic, but oddly even on the days when we have poor sales we still tend to have almost as much traffic. We also use adwords, which account for about 50% of sales - on some of the poor days our spend on adwords is down, on others it's not. If the spend is down I could make a fair assumption that our competitors are playing around with their bids. I'm interesting in trying to determine why we have such irregular sales patterns. If they dropped 10/20% I could quite easily put it down to any number of factors - even the weather for example, however drops of 80/90% seem strange. I don't really know where to look for the answers - my first thought was that on the poor days I should check whether our organic rankings had dropped significantly overnight - but the Moz Rank Tracker only updates once per week, so perhaps there is an alternative way someone could suggest? I'd be really interested to hear from any of you that might have been through similar struggles, or, have some ideas that might help us get to the bottom of the fluctuation in sales. Thanks in advance for your time. Kind regards,
Conversion Rate Optimization | | SimplyPlastic
Al0 -
Google Trusted Stores Badge in the UK
Hi All Does anybody know when the Google Trusted Stores Program will be available in the UK ? Thanks Adam
Conversion Rate Optimization | | AMG1000 -
Should I add social media icons to homepage of ecommerce site?
... In particular Facebook likes for social proof and credibility? (We have 1.7k likes, more than most competitors). Aimed at the higher end of the market, I've tried to keep the aesthetic a bit more pared down. But, perhaps this needs to be made more prominent?
Conversion Rate Optimization | | Coraltoes770 -
Review Functionality Plugins for eCommerce. Which are the best and most cost effective?
Hi Mozzers! Let me give you a bit of background for my question. I currently look after two eCommerce sites and naturally I want to get them using reviews for products for customer interaction / content and rich snippets. I am basically looking for a cost effective plugin that can plugin to our CMS system that can give us review functionality and will be compatible with rich snippets. At the moment we use Disqus for the blog commenting system and i've heard this can be used for product reviews. Any ideas would be great. At the moment our client is holding back due to 'lack of funds' so the most cost effective measures would be appreciated. Cheers,
Conversion Rate Optimization | | SEOAndy0
