Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
No Search Results Found - Should this return status code 404?
-
A question came up today on how to correctly serve the right status code on pages where no search results are found.
I did a couple searches on some major eccomerce and news sites and they were ALL serving status code 200 for No Search Results Found
http://www.zappos.com/dsfasdgasdgadsg
http://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=dfjakljgdkslagklasd&_sacat=0
http://www.cnn.com/search/?query=sdgadgdsagas&x=0&y=0&primaryType=mixed&sortBy=date&intl=false
http://www.seomoz.org/pages/search_results?q=sdagasdgasdgasg
I thought I read somewhere were it was recommended to serve a status code 404 on these types of pages. Based on what I found above, all sites were serving a 200, so it appears this may not be the best practice.
Any thoughts?
-
Hi,
Those sites are correctly serving a 200 page.
Think of it this way - if you were searching for 'sdagasdgasdgasg' in SEOmoz (as in above URL), this term is not found yet on any page on site. But, it may be contained on a page that is published in the future (highly unlikely for that term I know, but you get what I mean). Hence they serve a 200 page.
In terms of usability, if you were on a site and you searched for something and were presented with a generic 404 page, you'd probably think that something had gone amiss with the search functionality. However, if you were presented with a 200 page with "Sorry, no results found" you would be more likely to assume the search functionality had in fact worked, there was just nothing to return.
-
404 would make sense only if we were referring to what you were searching for. Basically 404 says this page is not found, but could be found again later...
In this sense we are talking about the webpage not the product being searched for, which is what response codes are all about. So a 200 response would be correct, the page is there, the results are null.
Does that make sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
Search Console Errors 400 and 405
Hi, Does anyone know if search console errors showing as follows are damaging to serps: /xmlrpc.php is returning 405 error /wp-admin/admin-ajax.php is returning 400 error These errors seem to of coincided almost to the day that there was a ranking drop for the primary keyword from mid page 1 to bottom of page 2. No matter what I do I cannot seem to correct these errors. Any advice would be greatly appreciated. Thanks
Technical SEO | | DaleZon0 -
Indexed, but not shown in search result
Hi all We face this problem for www.residentiebosrand.be, which is well programmed, added to Google Search Console and indexed. Web pages are shown in Google for site:www.residentiebosrand.be. Website has been online for 7 weeks, but still no search results. Could you guys look at the update below? Thanks!
Technical SEO | | conversal0 -
Image Search
Hello Community, I have been reading and researching about image search and trying to find patterns within the results but unfortunately I could not get to a conclusion on 2 matters. Hopefully this community would have the answers I am searching for. 1) Watermarked Images (To remove or not to remove watermark from photos) I see a lot of confusion on this subject and am pretty much confused myself. Although it might be true that watermarked photos do not cause a punishment, it sure does not seem to help. At least in my industry and on a bunch of different random queries I have made, watermarked images are hard to come by on Google's images results. Usually the first results do not have any watermarks. I have read online that Google takes into account user behavior and most users prefer images with no watermark. But again, it is something "I have read online" so I don't have any proof. I would love to have further clarification and, if possible, a definite guide on how to improve my image results. 2) Multiple nested folders (Folder depth) Due to speed concerns our tech guys are using 1 image per folder and created a convoluted folder structure where the photos are actually 9 levels deep. Most of our competition and many small Wordpress blogs outrank us on Google images and on ALL INSTANCES I have checked, their photos are 3, 4 or 5 levels deep. Never inside 9 nested folders.
Technical SEO | | Koki.Mourao
So... A) Should I consider removing the watermark - which is not that intrusive but is visible?
B) Should I try to simplify the folder structure for my photos? Thank you0 -
How to: Sub headings appears in google results
I notice that many sites have sub headings appearing below their google results. http://i.imgur.com/A5JxMKD.png
Technical SEO | | kevinbp
See image for example. Q: what are these called? and how do we get them? A5JxMKD.png1 -
"Search Box Optimization"
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
Technical SEO | | McFaddenGavender
https://www.youtube.com/watch?v=zW2Fz6dy1_A0 -
Exclude status codes in Screaming Frog
I have a very large ecommerce site I'm trying to spider using screaming frog. Problem is I keep hanging even though I have turned off the high memory safeguard under configuration. The site has approximately 190,000 pages according to the results of a Google site: command. The site architecture is almost completely flat. Limiting the search by depth is a possiblity, but it will take quite a bit of manual labor as there are literally hundreds of directories one level below the root. There are many, many duplicate pages. I've been able to exclude some of them from being crawled using the exclude configuration parameters. There are thousands of redirects. I haven't been able to exclude those from the spider b/c they don't have a distinguishing character string in their URLs. Does anyone know how to exclude files using status codes? I know that would help. If it helps, the site is kodylighting.com. Thanks in advance for any guidance you can provide.
Technical SEO | | DonnaDuncan0 -
Backlinks that we have if they are 404?
Hi All, Backlinks that we have if they are 404? Open site explorer shows 1,000 of links and when I check many are 404 and those are spammy links which we had but now the sites are 404 I am doing a link profile check which is cleaning up all spammy links Should i take any action on them? As open site explorer or Google still shows these links on the searches. Should we mention these URL's in disallow in Google webmaster. Thanks
Technical SEO | | mtthompsons0