Transfering Page Authority
-
Hi,
I have recently change my url architecture with site redesign and was just doing some analysis of the old and new pages.
I seem to be losing a little bit of Organic Search because of it. As an example this old diving page in open site explorer shows a Page Authority of 46 whilst the new diving page shows a Page Authority of 22.
I have a 301 redirect going from the old page to the new, but that seems to be quite a drop in Page Authority. Is there anything else I can be doing to improve upon it?
Thanks,
Adam
-
Hi Guys,
Sorry for late reply was away yesterday. There's a little more to the problem really. I did a complete site redesign and increased the number of internal links per page. So gone from say 20 to 80, so I'm guessing after what you've just said Pete that the internal links are diluting the page rank.
I know what you mean tfbpa about not paying too much to non-google numbers, Steve Webb's was saying a similar thing the other day in his awesome SEO audit post (pure gold for someone like me). The problem is I am also getting the same info in Google Webmaster Tools. In Google webmaster tools I get 27,000 impressions the day the site goes live and one week later I get 6,500 impressions, stabilising around the 3,500-4,000 mark.
I've asked about this before but been advised that it will take time to settle, but 3 months later and it does very much seem to have settled, but at a substantially lower amount.
That said overall my organic SEO is at the same level as this time last year but I've dropped on some keywords to 25% of last year. So I think what is happening is that I have diluted my page rank for internal pages causing a drop in SEO for those keywords, but I've improved the structure of the new site and caused an increase in page ranking for home page targetted keywords.
So I was looking to see how I could maximise the transfer of page rank info (Google, SeoMoz or any other metric) by doing anything and everything before moving on to a new SEO strategy for building that rank back up or increasing it over and above what it was.
Can you think of anything else I can do, apart from decreasing the internal links?
Thanks for the great responses to btw, I really appreciate the support.
Adam
-
If you only changed the URL, I wouldn't worry about it too much. Your 301-redirect seems to be working properly. It can take time to kick in fully (both for us and for Google), but we also base PA on an overall model of the links, so we transfer less through the 301 (especially in the short-term) than Google does. I don't think you have any reason to worry here.
The only issue would be if you changed the overall site architecture, and not just the URLs. Then, it is possible that the new page is getting less internal link "juice".
-
Adam, please don't look too much into the numbers Seomoz is displaying...
Those numbers only make sense to Seomoz, not to Google or Bing and those are the ones who matter.
For some reason many people think PA and DA are the holy grail of search, sorry Seomoz, but they are just numbers thought up by a company who has no relation to either Google or Bing and therefore really shouldn't be that much worshiped.
I am not saying the numbers are worthless, just saying that it is not the end-all-be-all of search.
-
I changed it 2 1/2 months ago. Are we talking something like 6 months?
-
You have recently changed it so give it some time .
-
That's what I thought, have you got any ideas as to why I'm only passing 22 of the 46 potential page authority points?
-
301 with "follow" ? I don't think I have heard that one before. AFAIK 301 pass link juice .. there is no way to set follow.
You have recently changed it so give it some time . Also IMHO if you want to rank for diving 1 would have been a better option ( assuming everything else stays the same )
-
-
Hey Mark,
Thanks for the quick reply. I have nearly 100 redirects in place at the moment.
I have smallhope.com pointing to www.smallhope.com using
RewriteCond %{HTTP_HOST} ^smallhope.com$ [OR]
RewriteCond %{HTTP_HOST} ^www.smallhope.com$
RewriteRule ^SHBHome.html$ "http://www.smallhope.com/" [R=301,L]and the diving page using this
RewriteCond %{HTTP_HOST} ^smallhope.com$ [OR]
RewriteCond %{HTTP_HOST} ^www.smallhope.com$
RewriteRule ^Diving.html$ "http://www.smallhope.com/activities/diving.html" [R=301,L]I thought that all the 301s would imply a follow, is this not the case?
Can I be doing more?
Adam
-
Adam-
It seems to have moved up to 30 in page authority. Make sure you have the 301 redirect set up with "follow".
Are you still splitting seo value between www.smallhope.com..... and smallhope.com.... or is everyhting redirected to one or the other?
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Pages
Hello, we have an issue which I'm hoping someone can help with. Our Moz system is saying that this page http://www.indigolittle.com/fees/ Is a duplicate page. We use this page purely for mobiles and we have added code to say This has been on for over a month now however Moz is still picking the page us as a High Priority Issue.
Moz Pro | | popcreativeltd0 -
18 404 errors on pages that are actually fine.
Hi, I just used the compain tool to look for errors on my site and it appears that seomoz crawler finds 18 404 errors on pages that are fine in my good. I do proceed with a URL rewritting on those pages, but navigation is fine. Some of the pages are: http://cassplumbingtampabay.com/about-us http://cassplumbingtampabay.com/commercial-services http://cassplumbingtampabay.com/drain-cleaning-repair ... Does anybody know what's going on?
Moz Pro | | acas110 -
Keywords Best Practices for On-Page Optimization
Hi guys, we've successfully optimized our home page such that it receives a Grade A for 3 completely different, high traffic keywords. Looking forward to seeing the results! The keywords in question were identified by using the monthly searches reported from the Google Keyword Tool. For one of the keywords, the Google Keyword Tool differentiates between what I thought would be seen as being the same. For example, let's say Google reports these three keywords as high traffic keywords: tea cup
Moz Pro | | yacpro13
tea cups
the tea cup Using the On-Page Report Card, we get a Grade A for 'tea cup', but we get an F for the other 2 terms! I thought Google searches didn't really care about the plural form or adding the word 'the' in front. How should we interpret the result from the On-Page Report Card for the plural form of the keyword and with the word 'the' added in front? Would you track all 3 instances of the keyword independtly in your campaign, or would you just track 'tea cup'? Thanks!0 -
Why am I getting 400 client errors on pages that work?
Hi, I just done the initial crawl on y domain and I sem to have 80 400 client errors. However when I visit the urls the pages are loading fine. Any ideas on why this is happening and how I can resolve the problem?
Moz Pro | | moesian0 -
Fixing the Too Many On-Page Links
In our campaign I see that it reported that some of our pages have too many on-page links. But I think most of the links that was seen by MozBot is related to our images. There are a lot of images in our site and at the same time we support 11 languages which adds additional links One of the pages that have a lot of links is www.florahospitality.com/dining.aspx What can you <a></a>suggest to fix this? Thanks. <a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a>
Moz Pro | | shebinhassan0 -
Authority On Authority Question
Hi, What does it mean when seomoz shows our domain authority as 43, but our homepage authority as 52 or higher? More recently, the two used to be roughly comparable at around 52. Maybe it doesn't matter, but it did change and it makes me curious. Thanks!
Moz Pro | | 945010 -
Crawl Rate for Lower Page Authority Websites
Hi,At thumbtack.com we get tons of links from low (or no) page authority websites, and I'm wondering what the crawl rate of those links looks like. I know Google pulls in the web at an astonishing rate, but I'd imagine they aren't re-crawling lower PA very frequently.Are they discovering these links a week after they're posted? A month? More? I spent a while looking around for histograms of actual crawl rates and found surprisingly little. I'd love to see average crawl rate by Domain or Page Authority if that exists anywhere.
Moz Pro | | Thumbtack
Thanks!-MichaelP.S. Here are some random examples of the types of pages with inbound links I'm talking about. Normally we wouldn't spend too much time thinking about these, but there's just so many of them we can't ignore it!- http://www.majestic-cleaners.webs.com/- http://domchieraphotography.blogspot.com/- http://charlottepiano.musicteachershelper.com/- http://pin-upgirlphotography.vpweb.com/default.html- http://jfaithful.weebly.com/0