Ranking improvement for states and cities
-
I am trying to improve rankings for a national website going after keywords product + state/city. It is a very competitive space and I can't figure out why our competitors are ranking above us (the ever enigmatic Google). Any suggestions for improving ranking for these kind of keywords without going black hat?
Thanks!
-
You have not provided enough data to give any specific advice ( what niche, links to competitors to see what they are doing ,etc ) but
- if you are going after local I would have individual product pages targeting those location with Unique Content ( depending on the niche you could target Video, Map and other elements ) .
- Cross ink internal pages those are relevant
- Build quality links ( IF you competitors are doing it right , analize their site and try to get links from their sources )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?
We're in a situation to move the page from "example.com" to "example.com/keyword". And adding new content to the "example.com" page. Does this change affect our ranking? If so how can we overcome this problem? Can anyone help?
On-Page Optimization | | Mohamednatheem0 -
How would you push up a page that is already ranking in the top 20?
One of our pages is currently ranking around the 11th position in Google. According to MOZ page grader its page optimization score is an A. I've manually checked the on page optimization and it's done properly. Our page speed is in the 20s according to google page speed insight tool and when I look at one of our top competitors their scores are in the 60s. So that may be an issue. Our DA is 70 and our top competitor's DA is 85. However we have more backlinks and social shares for our page. So do you think our page speed may be working against us? What else would you check or consider optimizing? I'm just trying to come up with other possible causes that would be working against us. Thanks.
On-Page Optimization | | eddys_kap1 -
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Help required to get the right landing page ranking
Hi, I've taken on a new ski client who wants to rank on page 1 on google.co.uk for [ski instructor courses]. When I first put that keyword into Moz rank tracker the landing page http://www.snowrehab.com/ski-instructor-courses/revelstoke-12-week-csia-level-1-&-2.html came up and it was ~ #30 Instead we wanted http://www.snowrehab.com/ski-instructor-courses to rank and I've optimised the copy (perhaps over optimised?) and have been redirecting & building links to that page. When I check in the SERPs (as unpersonalised as I can get) that new page appears to be ranking ~ 20 and the old page is nowhere to be seen. So far so good. However in the rank tracker Moz says the new page (exact URL) isn't ranking (not in top 50) and that when I put in 'entire subdomain' that the old page still comes up (and has improved to ~ 25). Any help / advice really appreciated! I want to prove to the client the rankings have improved / work I've been doing has helped!
On-Page Optimization | | richardpatey0 -
Using a subdomain to improve rankings
I have a pretty simple landing page that at present targets several keywords. Is a good strategy to add a blog to the site on a subdomain with pages targeting individual keywords? Will this help the main domain rank? Also is the best strategy to focus on building links to the home page or individual pages on the subdomain? As long as each page on the subdomain links back to the home page it should pass link juice back to the home page shouldn't it? Thanks in advance!
On-Page Optimization | | SamCUK0 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Boosting page authority/rank by linking from blog
We're developing several blogs and I was wondering if it would make sense to periodically create blog entries that 'naturally' link to certain pages on the main site. For example we have a large amount of 'partners' across the country, and we wanted to do an interview series on the blog, and insert a link into the interview, such as "partner bob services the Boston area", or something more elegant than that. Would have have any significant impact on the 'boston page aside from the pass through traffic from the blog?"
On-Page Optimization | | ilyaelbert0 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0