What is the proper way to display e-commerce product guides? PDF / JPG?
-
Hi,
On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site).
I also have the details as plain text on the page, but this is required.
What is the correct way to show it, using PDF or JPG?
Thanks
-
PDFs accumulate and pass link equity, so add a link back to your site in the PDF itself to avoid it becoming a dead end. An added bonus is the many sites that scrape user manuals and other PDFs and republish them, usually with your link intact.
-
I'd recommend using a Javascript Lightbox extension to display the certificate in JPG format. That will keep your users on the same page and allow them to zoom and pan over the COA without opening a new window. Free Lightbox extensions are available for most eCommerce platforms, and aren't too hard to implement.
Once the user purchases a product, I'd send the certificate to the buyer in PDF format so it can be easily printed, which I'm sure most customers would appreciate.
Hope this helps.
Thanks!
Anthony
-
If you can show the image on the page then do that . I think it would be better for users too instead of an unwanted click to open up another page which takes them away from your products page.
-
The question is what is better SEO wise.
For example, Am I loosing link juice when I use pdf's?Am I weakening my product pages somehow because people are leaving them when they want to see the guide? (I use target = "_blank" but still...)
Thanks
-
I am not really sure what you want to get done. If you want to display the "certificate of authenticity" as an image you can JPG.
-
I would probably go with the PDF, possibly with a thumbnail JPG image of it instead of a text link to the PDF. That's just me personally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site migration/ CMS/domain site structure change-no access to search console
Hi everyone, We are migrating an old site under a bigger umbrella (our main domain). As mentioned in the title, We'll perform CMS migration, domain change, and site structure change. Now, the major problem is that we can't get into google search console for the old site. The site still has old GA code, so google search console verification using this method is not possible, also there is no way developers will be able to add GTM or edit DNS setting (not to bother you with the reason why). Now, my dilemma is : 1. Do we need access to old search console to notify Google about the domain name change or this could be done from our main site (old site will become a part of) search console 2. We are setting up 301 redirects from old to the new domain (not perfect 1:1 redirect ). Once migration is done does anything else needs to be done with the old domain (it will become obsolete)? 3.The main site, Site-map... Should I create a new sitemap with newly added pages or update the current one. 4. if you have anything else please add:) Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Issue with site not being properly found in Google
We have a website [domain name removed] that is not being properly found in Google. When we run it through Screaming Frog, it indicates that there is a problem with the robot.txt file. However, I am unsure exactly what this problem is, and why this site is no longer properly being found. Any help here on how to resolve this would be appreciated!
Intermediate & Advanced SEO | | Gavo1 -
What is the proper way to write a title for local SEO?
Good Morning, I was wondering if some one could clarify the best way to write a title tag for local SEO. 1.) "Pet Store in Boston, MA" or 2.) "Boston, MA Pet Store" Thank!
Intermediate & Advanced SEO | | Charles_Murdock0 -
Where do you find an individual/freelance SEO?
I know Moz has a directory of recommended companies, and I've found that very useful. However, we're really looking for an individual (who, of course, keeps up with the latest best practices and trends in SEO) to optimize our site while we put our time into client sites. We've done Craigslist ads, but those seldom pan out. Have any of you had luck finding part-time SEOs? Where did you find them? Thanks!
Intermediate & Advanced SEO | | ScottImageWorks0 -
Best way of connecting with key influencers
Hi, I've identified a list of key influencers within my niche. I now want to connect with them, specifically to ask them to provide regular content for our site (they'll hopefully promote it via their own channels as well as us doing some promotion). The reason I want to do this is because it's easier to move Mohammed than the mountain! - I want to piggy-back on their success! How would you go about doing this? Some of the influencers are follwing us on Twitter and I've had some nice discussions with them over the last few months or so (our Twitter has only been going since about March this year). Would you reach out via Twitter, or call them up? I really don't want to mess this up! Thanks, Amelia
Intermediate & Advanced SEO | | CommT1 -
Should /node/ URLs be 301 redirect to Clean URLs
Hi All! We are in the process of migrating to Drupal and I know that I want to block any instance of /node/ URLs with my robots.txt file to prevent search engines from indexing them. My question is, should we set 301 redirects on the /node/ versions of the URLs to redirect to their corresponding "clean" URL, or should the robots.txt blocking and canonical link element be enough? My gut tells me to ask for the 301 redirects, but I just want to hear additional opinions. Thank you! MS
Intermediate & Advanced SEO | | MargaritaS0 -
The right way for review count?
Hi, I have a question that kinda bothers me for a while now and would love to hear you guys thoughts on this matter. One of the categories in my websites is services reviews, for example:
Intermediate & Advanced SEO | | Ouzan
http://www.websiteplanet.com/review/questionform/ Recently we upgraded the site and gave users the option to write their own review as well. Now as you can see, the way it works is that we write a very big and informative/professional review ourself and in addition we give users the option to write their own reviews and share their experience with the service. Now My question is:
There is the itemprop-review count thingy, now we did it so if 0 users wrote a review it will show 0 reviews on the count.
Is it correct? (Feel free to check the site code yourself)
Or is it wrong? because their is actually 1 review (our editors review) I hope I explained my self well...
If not, please let me know what is unclear. Thanks!0 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0