What is the proper way to display e-commerce product guides? PDF / JPG?
-
Hi,
On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site).
I also have the details as plain text on the page, but this is required.
What is the correct way to show it, using PDF or JPG?
Thanks
-
PDFs accumulate and pass link equity, so add a link back to your site in the PDF itself to avoid it becoming a dead end. An added bonus is the many sites that scrape user manuals and other PDFs and republish them, usually with your link intact.
-
I'd recommend using a Javascript Lightbox extension to display the certificate in JPG format. That will keep your users on the same page and allow them to zoom and pan over the COA without opening a new window. Free Lightbox extensions are available for most eCommerce platforms, and aren't too hard to implement.
Once the user purchases a product, I'd send the certificate to the buyer in PDF format so it can be easily printed, which I'm sure most customers would appreciate.
Hope this helps.
Thanks!
Anthony
-
If you can show the image on the page then do that . I think it would be better for users too instead of an unwanted click to open up another page which takes them away from your products page.
-
The question is what is better SEO wise.
For example, Am I loosing link juice when I use pdf's?Am I weakening my product pages somehow because people are leaving them when they want to see the guide? (I use target = "_blank" but still...)
Thanks
-
I am not really sure what you want to get done. If you want to display the "certificate of authenticity" as an image you can JPG.
-
I would probably go with the PDF, possibly with a thumbnail JPG image of it instead of a text link to the PDF. That's just me personally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to properly spin off a subdivision of an existing company?
An existing client of mine is the parent of a subsidiary. The parent business currently drives traffic for the subsidiary and has been doing so for many years. The subsidiaries owner is wanting to create their own website even though the companies are still in great relationships. So I'm wanting to make sure they don't compete. What necessary steps do I need to take? My one major issue is the address. They both work under the same address and I plan on using a suite number for the subsidiary. Will that work? Even though the parent company doesn't priortize it's subsidary business for SEO, I don't want to drop in rankings and for them to compete. Any knowledge or insight on this would be greatly appreciated! The more details the better 🙂 Thanks!
Intermediate & Advanced SEO | | rzettle25250 -
Google Bot / SEO and Cookies
Hi, I'm trying to monetise my website via a paid subscription / paid content strategy. The plan is, after the user is on the website for 1min 30secs or clicks 3 map markers or visits 3+ pages A popup will appear asking for a signup + payment Cookie will be set for 6 months, if a users returns and cookie is detected (php) they will be redirected to sign up page My site relies heavily on organic SEO, so my question is: Will google bot be presented with this sign up stuff? Does google bot set cookies? will everything be indexed properly... And what affects on SEO?
Intermediate & Advanced SEO | | thinkLukeSEO0 -
Effect on SEO for e-commerce on a different domain?
We are engaging a vendor to host our LMS and the process for purchasing access to the LMS (product pages/checkout). The vendor can only accomplish this by domain masking (redirecting portal.ourdomain.com to a subdomain on their domain). Our concern is the SEO implication. Obviously we would prefer the content hosted in a subfolder on our domain for the best SEO outcome, but this isn't an option. The vendor's domain authority is considerably lower than our own, but they recommend moving our product pages, which are currently hosted on our primary domain, to their subdomain so the checkout process is fully integrated using their product. Several of our product pages rank in the top 10 on Google and we don't want to lose that. Does anyone have any experience with domain masking and maintaining page rank? My inclination is that moving these high-ranking pages will 1) Hurt our primary domain, and 2) Negatively effect the rank of our product pages. Thanks in advance, Beth
Intermediate & Advanced SEO | | bethkmac0 -
How do we avoid duplicate/thin content on +150,000 product pages?
Hey guys! We got a rather large product range (books) on our eCommerce site (+150,000 titles). We get book descriptions as meta data from our publishers, which we display on the product pages. This obviously is not unique, as many other sites display the same piece of description of the book. It is important for us to rank on those book titles, so my question to You is: How would you go about it? I mean, it seems like a rather unrealistic task to paraphrase +150,000 (and growing) book descriptions. As I see it, there are these options: 1. Don't display the descriptions on the product pages (however then those pages will get even thinner!)
Intermediate & Advanced SEO | | Jacob_Holm
2. Display the (duplicate) descriptions, but put no-index on those product pages in order not to punish the rest of the site (not really an option, though).
3. Hire student workers to produce unique product descriptions for all 150,000 products (seems like a huge and expensive task) But how would You solve such a challenge?
Thanks a lot! Cheers, Tommy.0 -
Visibility for https://goo.gl/gJH7eh
Hi Mozzers, I am wondering if anyone can help me with the following. At the start of May this year we really lost visibility for the homepage of this site https://goo.gl/gJH7eh. This was particularly noticeable by tracking rankings for the term 'oak furniture'. We previously ranked on page 1 for the term 'oak furniture', but since May the homepage has struggled to make the top 100 positions for this term. We're confident that we have done everything within Google's guidelines, but it seems something is really holding the homepage back. The site ranks on page 1 for 'oak furniture' on Bing. The site had previously had a manual penalty for unnatural links (warning received several years ago). These links had a particular emphasis on using the anchor text 'oak furniture'. When we took over the site we did an extensive link clean up and disavow and managed to get the penalty removed at the end of October 2013. Any help would be greatly appreciated. Karen
Intermediate & Advanced SEO | | OFS0 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
Folder or subdomain for new e-commerce addition
Our main content site has 5K pieces of unique content all targeting our market. We are planning to add e-commerce as a source monetizing our audience. Should we place the new commerce platform within a subdirectory or subdomain? The layout we are considering is... shop name: Brand Name Market http://www.brandname.com/market/ http://market.brandname.com I am also considering something like: http://www.brandname.com/market/ aggregating product details and content from http://market.brandname.com/ with rel= back to the subdomain if possible.
Intermediate & Advanced SEO | | ejovi0 -
Keyword/Content Consistency
My question is: If you have a keyword that is searched more when it's spelled wrong then when it's spelled right - what do you do? Do you do the misspelled word or keep true to the spelling and say oh well to SEO? Also - Along the same lines of that question: What if you have a keyword that has a - in the middle of it. For instance: website and web-site (this isn't the keyword just an example). and drupal website is searched more then drupal web-site but wordpress web-site is searched more then wordpress website. Technically website is the correct spelling and way to write it, but people put web-site (again not the case in reality - just an example).
Intermediate & Advanced SEO | | blackrino0