Folder or subdomain for new e-commerce addition
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Our main content site has 5K pieces of unique content all targeting our market.
We are planning to add e-commerce as a source monetizing our audience.
Should we place the new commerce platform within a subdirectory or subdomain?
The layout we are considering is...
shop name: Brand Name Market
http://www.brandname.com/market/
I am also considering something like:
http://www.brandname.com/market/ aggregating product details and content from http://market.brandname.com/ with rel= back to the subdomain if possible.
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Ideally I would use the /market/ directory over a sub directory. That would allow the store to benefit from the authority of the existing site, rather than starting afresh on a new sub-domain.
Some software combinations could make that tricky, but in most cases it should be fine. If it does get tricky there is also a work around where you can have content on a subdomain served from a directly url using a reverse proxy. Messy though.
The final option seems unnecessarily complicated to me. I'm not sure what you are trying to achieve there.
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