Moving categories to new domain

[Uniline]

Hello Mozzers ,

I'm trying to find best possible solution for this situation. So there is a website (e-commerce) and since it's grew up too much we are looking to move several categories on different domain. The reason for this is that we introduce completely different product group  (example: we have products that are related to watches and everything related to watch industry but now we introduce leather products: wallets, bags etc).

Do you think it is worth it to move new categories to new domain in order to better target this product group?  In case of positive answer which is the best way to do it - 301 redirect or leave the products on this site and build a new site with slightly different product description and names?

Regards,

Nenad

[Uniline]

Hi Mike,

Thank you very much for your answer!

We already have landing pages for wallets, bags etc. I was thinking if we move this specific group of products to new domain it will be much easier to target and optimize whole site because then we can focus on related group of products. Also I think it's easier for linkbuilding and content creation (we will probably have blog on new domain).

What do you think?

Regards,

Nenad

[Kara.Wallace]

Hi Nenad,

I guess it all depends on your marketing strategy. If your company is THE watch company and people are mainly coming to your website for watches and nothing else, then it would make sense to move them to a subdomain/new domain and 301 redirect from the old pages to the new ones.

But if your company is THE watch company that is now expanding into other daily accessories (ie: leather wallets, bags, belts) you could be transforming your company into THE accessory company. You would simply have a landing page for watches, one for wallets, one for bags, etc.

Does that help?

Mike