Anyone use the new "Social Settings" in Google Analytics?
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In the past couple of months, Google rolled out a tab called "Social Settings" in the Admin area (see image). It's an optional setting, and Google is rather vague about what it does.
GA already tracks social in "Traffic Sources," so what is the advantage of using Social Settings?
If you've used these new settings, what have your experiences been? Were the settings helpful? Did they completely screw up your analytics?
Thanks,
Benjamin
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"Social Settings Tab" allow you to track what people are sharing on your social sites.
You have to make sure to add also your own domain www.yourwebsite.com to avoid loosing deeper social insights.
Google Analytics tracks all referral sources by default. But if you want to track visitor behaviour from your business page on social sites it will be good idea to add those social tracking links.
This is based on our experience because unfortunately Google didn't add details as it does for the other tabs.
Hope this help!
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I have yet to play with these settings but I think it is just traffic based at this point - not much other variables to track.
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