Transfer of website to maintain SEO
-
I am nearly finished building a new wordpress website to replace the old static HTML site which is currently doing very well in SERPs. My old site is currently hosted by a company who owns the site, my domain is registered with a different company and I have the nameservers pointed at Cloudflare. I have built my new site and have it hosted with a different company and I wish to keep the domain name registered with the company it is currently with.Is there an order that I should follow to move from the old site to the new site using my current domain name so that I minimize any impact on SEO. I built the new site with the same URL structure to maintain linking benefit. thanks
-
thanks Cyrus. I want to keep the current domain and move it from the old host to the new host. Old site stays with the old host - they own it. New site is already with the new host and nearly done residing on a test url that I need to change to the existing domain
Brett
-
Hi Brett,
I assume you want to keep the new hosting? And your domain is still on the test URL? There are a lot of ways to do this. The method below is just one. First you want to transfer your wordpress site to a directory with your new URL.
1. With your new hosting company, you'll set up a new domain (name of the domain you want to host) but don't change any DNS settings or change your nameservers yet.
2. You'll have to transfer all your files to that new domain. This means copying all the files over and adjusting your database settings, if need be.
Couple of guides to help out:
http://www.seo.com/blog/site-migration-cheat-sheet-quickly-easily-move-wordpress-to-a-new-domain/http://yoast.com/move-wordpress-blog-domain-10-steps/
3. When your files are all set up, you can change your nameservers. There might be some downtime if everything isn't configured right in your wordpress files, so it's best do do this during down time.
If you don't have too much downtime, the SEO impact should be minimal and short-term, at best.
Hope this helps. Best of luck!
-
Great article and I have done much of this already. The part that I am missing is the technical steps from my old site to new using the same domain name. Since I have the new site on a test url I will need to get it on the domain that I have my old site on. Just not sure of all of the steps and in what order.
-
We had a great post about that a few months ago at http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos that should help you out!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Badges & SEO
Hello, Moz Community! We're working on creating an affiliate badge for events that make our best-of list and we're wondering: if every event website embedded the badge (could be as many as 70), would having the same image hosting URL for each one raise concerns with Google? Thanks!
Technical SEO | | EveryActionHQ0 -
My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean?
My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean? We have added some text in the pages with keywords thats related the page
Technical SEO | | AlexisWithers0 -
Website SEO Product Pages - Condense Product Pages
We are managing a website that has seen consistently dropping rankings over the last 2 years (http://www.independence-bunting.com/). Our long term strategy has been purely content-based and is of high quality, but isn’t seeing the desired results. It is an ecommerce site that has a lot of pages, most of which are category or product pages. Many of the product pages have duplicate or thin content, which we currently see as one of the primary reasons for the ranking drops.The website has many individual products which have the same fabric and size options, but have different designs. So it is difficult to write valuable content that differs between several products that have similar designs. Right now each of the different designs has its own product page. We have a dilemma, because our options are:A.Combine similar designs of the product into one product page where the customer must choose a design, a fabric, and a size before checking out. This way we can have valuable content and don’t have to duplicate that content on other pages or try to find more to say about something that there really isn’t anything else to say about. However, this process will remove between 50% and 70% of the pages on the website. We know number of indexed pages is important to search engines and if they suddenly see that half of our pages are gone, we may cause more negative effects despite the fact that we are in fact aiming to provide more value to the user, rather than less.B.Leave the product pages alone and try to write more valuable content for each product page, which will be difficult because there really isn’t that much more to say, or more valuable ways to say it. This is the “safe” option as it means that our negative potential impact is reduced but we won’t necessarily see much positive trending either. C.Test solution A on a small percentage of the product categories to see any impact over the next several months before making sitewide updates to the product pages if we see positive impact, or revert to the old way if we see negative impact.Any sound advice would be of incredible value at this point, as the work we are doing isn’t having the desired effects and we are seeing consistent dropping rankings at this point.Any information would be greatly appreciated. Thank you,
Technical SEO | | Ed-iOVA0 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
Google no longer is promoting my website!
My traffic just fell off the cliff and I can not figure out what has happened! Help!
Technical SEO | | PatriciaBeth0 -
Blog separate from Website
One of my clients has a well established website, and a well established blog - each with its own domain. Is there any way to move the blog to his website domain without losing the SEO and links that he has built up over time?
Technical SEO | | EchelonSEO0 -
When will seomoz rank my website?
Hi all, I am really excited to be here. I joined seo moz three weeks ago. Seo moz crawled my website twice and still under competitive domain analysis my domain authority is 1 and everything else underneath is zero. I fixed some errors and warning after first crawl but still nothing in root domain metrics. Can anyone please explain whats happening? Thank you!
Technical SEO | | proaspirant0 -
Seo on a dk site
hi my client has asked if we can seo their dk site , my question is does all link building and article submission have to be in danish
Technical SEO | | Westernoriental0