The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. Image & Video Optimization
    5. Is a website with no images really a good idea?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is a website with no images really a good idea?

    Image & Video Optimization
    6 6 1.3k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • denarathbun
      denarathbun last edited by

      I have a client who doesn't want to use any images at all on her website.  It's a local hvac service provider.  This thought has never even crossed my mind before. Who wouldn't want pictures?  I know image optimization is important, and my mind keeps telling me that images are important for a good site and good user experience, but are they really necessary?  I want a second opinion before I advise against not using any images.

      1 Reply Last reply Reply Quote 0
      • gcdtechnologies
        gcdtechnologies last edited by

        Hi Dena,

        I wouldn't say images are strictly necessary, but it would certainly be much more of a challenge to create a good user experience without them.

        Stock images are cheap and even standard digital cameras can produce high quality photos, so it seems like a bit of a no-brainer to include them given the importance of visual stimulation on the web.

        Good luck with the client!

        1 Reply Last reply Reply Quote 1
        • Saijo.George
          Saijo.George last edited by

          The is nothing wrong with having a site with no images . One of my favorite site Hacker News has none ( http://news.ycombinator.com/ ) ( ignore the logo wont you  🙂 )

          that said .. I would ask them why they want to have a website with no images. Talk to them about the advantages for users / how you can optimize the site for images.

          1 Reply Last reply Reply Quote 0
          • Joe_Nickdow
            Joe_Nickdow last edited by

            I think that a site can look good with no images if it's a little blog or a personal website however when it is something like HVAC or an industrial service type company images should be used to convey the message of what they do. Otherwise, a user may be confused about what the websites is about or it would make the site look like it was built on a hosts 'site builder'.

            1 Reply Last reply Reply Quote 1
            • EGOL
              EGOL last edited by

              Did you ask this person  WHY?

              I am just going to take a guess....... they think that images will cost about $1500 each to post and $50/each per month for bandwidth.

              Some "expert" cousin told her some BS that you need to debunk.

              1 Reply Last reply Reply Quote 0
              • Copstead
                Copstead last edited by

                What is the reason they don't want to use images.  I believe to have a professional looking site, you do need images.  I don't believe it's a SEO issue, but more of a UX issue.

                "An image is worth a 1000 words"

                I would find two websites.  One designed beautifully, and the other minimal.  Ask him which company he would call.  46% of people will judge the company based by the appearance of their website.

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                  Getting Started
                  Moz Pro
                  Moz Local
                  Moz Bar
                  API
                  What's New

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                  Content Development
                  Competitive Research
                  Keyword Research
                  Link Building
                  On-Page Optimization
                  Technical SEO
                  Reporting & Analytics
                  Intermediate & Advanced SEO
                  Image & Video Optimization
                  International SEO
                  Local SEO

                • Community

                  Discuss industry events, jobs, and news!

                  Moz Blog
                  Moz News
                  Industry News
                  Jobs and Opportunities
                  SEO Learn Center
                  Whiteboard Friday

                • Digital Marketing

                  Chat about tactics outside of SEO

                  Affiliate Marketing
                  Branding
                  Conversion Rate Optimization
                  Web Design
                  Paid Search Marketing
                  Social Media

                • Research & Trends

                  Dive into research and trends in the search industry.

                  SERP Trends
                  Search Behavior
                  Algorithm Updates
                  White Hat / Black Hat SEO
                  Other SEO Tools

                • Support

                  Connect on product support and feature requests.

                  Product Support
                  Feature Requests
                  Participate in User Research

                • See all categories

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.