Adwords campaign and adgroup ideas
-
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business
We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that.
So far when it comes to structure I have come up with this setup
Campaigns
Henderson
- adgroups
- Preschool
- Top Keywords
- preschool
- Example Keywords
- preschools in henderson, nv
- preschools in henderson nevada
- preschool henderson nv
- preschool henderson nevada
- Example Keywords
- top rated
- Example Keywords
- top rated preschools in henderson nv
- top rates preschools in henderson nevada
- Example Keywords
- best
- Example Keywords
- best preschool in henderson nv
- best preschool in henderson nevada
- Example Keywords
- preschool
- Top Keywords
- Elementary
- Top Keywords
- private school
-
Example Keywords
- Elementary private schools in henderson nv
- Elementary private schools in henderson nevada
- Elementary private school in henderson nv
- Elementary private school in henderson nevada
-
- top rated
- Example Keywords
- top rated elementary private school in henderson nv
- top rated elementary private school in henderson nevada
- Example Keywords
- best
- Example Keywords
- best elementary private school in henderson nv
- Example Keywords
- private school
- Top Keywords
- High School
- Top Keywords
- private school
- top rated
- best
- Top Keywords
- Preschool
Las Vegas
- adgroups
- Preschool
- Elementary
- High School
I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type.
Then each adgroup will get a relevant ad pertaining to those keywords.
Am I going overbaord? or is this a good start?
- adgroups
-
It's not bad necessarily. You want to keep your ad text and landing page relevant to the keywords in each ad group. So if you have a keyword in which you want a very specific ad to show up, that's fine. Otherwise, if you're ok with the same ad text and landing page showing up for a set of keywords, you can put all of those keywords in the same ad group.
Note that you can control max CPC bids on keywords, so if one isn't converting as well, or one is doing really well, you can change the bids at the keyword level.
-
Is it bad to target one keyword per ad?
-
very good to know that, there were so many keywords I wanted but thought I could not use them because they could be getting these results even thought they were not near me. Thanks so much
-
You should be using location targeting to those specific locations for your campaigns, and leaving the locations out of your keywords. So if someone in Henderson searches for "elementary private school", they'll see your ad.
For the Henderson campaign, the default Adwords setting will now show ads to people who search for these keywords in Henderson, or people who search for "Henderson NV elementary private school", which is probably what you want. If you'd prefer to exclude those searchers outside of Henderson, you can do that in your campaign settings as well with the Location > Target option, by selecting "People in my targeted location".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords disapproving ads with the word "Jewish"?
Hi guys, I do marketing for many nonprofits, and one of my clients is a Jewish women's organization. In the past week or so, Google has started disapproving ads and keywords that have the word "Jewish" in them. I know Facebook got called out recently for allowing people to target based on anti-Semitic sentiments, so I'm wondering if this is just Google's terrible execution of caution. It's telling me that keywords with the word "jewish" in them (like "jewish women's organization in boston" is derogatory or dangerous). I've asked for Google's help, and they've been incredibly slow to respond. Is anyone else facing this with other religions or content? Natalie
Paid Search Marketing | | newwhy1 -
Adwords Expanded Text Ads - How are they working for you?
I think it would be nice to get a consensus from more people. The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare. Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting? I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.
Paid Search Marketing | | UnderRugSwept0 -
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
Name of Reliable, Cost Effective Service for Setting Up Adwords??
Could anyone suggest a reasonably priced service for setting up an Adwords campaign? My monthly advertising budget is no more than $2,000 and the objective to target Google Adwords and Yahoo/Bing. There are companies providing this service but they seem to require fees of $750 to $1,000 per month for their services for a six month commitment and a mimimum advertising spend of $5,000 per month. Certain tools like Wordstream are available for around $300 per month, but I am not sure how much value they add, if in fact they facilitate the process. Also, I am not sure if advertising spend is completely wasted unless I create special landing pages just for PPC. My category, commercial real estate in New York City is very competitive with keywords ranging form $5-$15.00 click. I would greatly appreciate some advice regarding PPC. Thanks, Alan
Paid Search Marketing | | Kingalan10 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
How do I print off Google Adwords Certification certificate through Google Partners?
Hey everyone, How do I print off Google Adwords Certification certificate through Google Partners?
Paid Search Marketing | | jhinchcliffe1 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810 -
Google Analytics and Adwords Tracking Codes
A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts. I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics. However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?
Paid Search Marketing | | DanDeceuster0