Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
-
Hey everyone,
We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog.
For this example - lets suppose the website is www.orange.com and we sells 'Oranges'
Am I going about this in the right way?
Main Section:
Main Section 1 : Home Page - Keyword Targeted - Orange
Main Section 2 : Important Conversion page - 'Buy oranges'
Long Tail Keyword (LTK) 1:
- Subsection(SS):
- www.orange.com/blog/LTK1/SS1
- www.orange.com/blog/LTK1/SS1a
- www.orange.com/blog/LTK1/SS1b
Long Tail Keyword (LTK) 2:
Long Tail Keyword (LTK) 3:
Subsection(SS):
All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords.
Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially.
_E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _
For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial?
Do you have any suggestions on if I am going about this the right way?
Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you!
Natasha
-
Thank you! Great info.. Shall follow what you suggested! Thanks again!
-
I would utilize WordPress for the domain and use Pages as they override categories so you could loose one directory level of depth.
This would allow you to have a structure one level higher than what your current longtail landers are.
You would create your categories based on your longtail keywords and then create a page that is named the same as your category. This way you could have your static lander for the top level of the long tail such as "red monkeys" and then use posts to target "red monkeys with tails" and "red monkeys without tails" and "red monkeys with randfish".
You could go all page rank sculpty with your navigation but then SEO Theory would hunt you down and shake you.
My 2 cents.
So:
domain.com = domain.com/main-section-1/ Set to Homepage
domain.com/main-section-2/ Category Overwritten by Page
domain.com/LTK1/SS1 Category Overwritten by Page > Post
domain.com/LTK2/ Category Overwritten by Page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I identify links that point to a specific landing page with a specific anchor text on my own website?
I am trying to identify buttons and links that point to a specific landing page on our website that have a certain word in the anchor text and I would like to know the referring page URL too. Does anybody have an idea on how to do this? We have above a hundred landing pages and I would rather not go through them one by one 😄 Thanks for the help
Intermediate & Advanced SEO | | 10to8-Moz0 -
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
Cannibalization vs long tail keyword dilemma
Hi all. I have a dilemma that I'm trying to work out a solution to and could use some input. We offer a Foreign Qualification (FQ) service for businesses, and thus "foreign qualification" is a strong keyword for which we currently hold great ranking position for our service page. FQ is different in each state, so we have a series of blog posts focusing on the requirements for each state. "Alabama foreign qualification" is one of many long tail keywords (50 states x various phrasings) we're targeting here. The problem is that it's impossible to write 50 blog posts that are not very similar content, since the process is similar, just not identical, in each state. I'm worried about duplicate content penalties here. I'm thinking that I'd want to create a landing page that serves as a hub for each of these blog posts, perhaps with a reference table for the 50 states too, and set the blog post canonicals to this landing page (thereby pushing all state-focused long tail KWs there). However, I don't want to take away ranking strength of the aforementioned service page for the primary keyword. If I do this, and also link the new landing page to the service page using "foreign qualification" as the anchor text, am I more likely to add or take away from the strength of the service page? Thanks for any and all insight!
Intermediate & Advanced SEO | | mkupfer1 -
Google indexed wrong pages of my website.
When I google site:www.ayurjeewan.com, after 8 pages, google shows Slider and shop pages. Which I don't want to be indexed. How can I get rid of these pages?
Intermediate & Advanced SEO | | bondhoward0 -
Long tail pattern pages
I have a number of clients offering a number of services on our platform. Currently we have only client profiles online but were thinking now to create landing pages for each client and each service based on long tail keyword patterns we saw emerge.
Intermediate & Advanced SEO | | ddspg
This would increase the number of landing pages by 10x but since those long tail keyword landing pages are fairly similar for each client+service combination we were wondering what issues we could run into with this approach.
Can our domain get penalized if we do this or would possible duplicate pages just not rank? Or is this all with in the rules?0 -
How to conduct catch 301 redirects & have the separate 301 redirects for the key pages
Hi, We've currently done a site migration mapping and 301 redirecting only the sites key pages. However two GWT (Google Webmaster Tools) is picking a massive amount of 404 areas and there has been some drop in rankings. I want to mitigate the site from further decline, and hence thought about doing a catch 301 - that is 301 redirecting the remaining pages found on the old site back to the home page, with the future aim of going through each URL one by one to redirect them to the page which is most relevant. Two questions, (1) can I do a catch 301 and if so what is the process and requirements that I have to give to the developer? (2) How do you reduce the number of increasing 404 errors from a site, despite doing 301 redirects and updating links on external linking sites. Note: The server is apache and the site is hosted on Wordpress platform. Regards, Vahe
Intermediate & Advanced SEO | | Vahe.Arabian0 -
What is the best way to scrape serps for targeted keyword research?
Wanting to use search operators such as "KEYWORD inurl:blog" to identify potential link targets, then download target url, domain and keyword into an excel file. Then use SEOTools to evaluate the urls from the list. I see the link aquisition assistant in the Moz lab, but the listed operators are limited. Appreciate any suggestions on doing this at scale, thanks!
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0 -
Should I use the main keyword in the title tag for the site on all category pages?
I am pretty excited about changing all my title tags (for the most important 7 pages) since I have seen my rankings jump up in the SERP just by adding the main keyword for my website in the title tag. To make it easier I will explain my business. Simply, I run an online jewelry shop, so basically the keywords I want to use is "Jewelry online" and for the main categories "Necklace", "Rings" and "Bracelets". What I am unsure about is whether to use all the keywords in the main pages title tag or should I just use the main keyword "Jewelry online". I don’t want to create competition between my own pages of course. Jewelry Online - Trendy Fashion Jewelry | Homepage Or Jewelry Online - Necklace, Rings, Bracelets | Homepage And the same goes for the main categories, should I include "jewelry online" or not, like: Bracelets - Fashion Jewelry Online | Homepage Or Bracelets - Trendy_ Bangles_ and Arm Cuffs | Homepage Any suggestions what is the best practice for the title tag on main page and the main categories? Thanks
Intermediate & Advanced SEO | | ikomorin0