Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]

[Natashadogres]

Hey everyone,

We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog.

For this example - lets suppose the website is www.orange.com and we sells 'Oranges'

Am I going about this in the right way?

Main Section:

Main Section 1 : Home Page - Keyword Targeted - Orange

Main Section 2 : Important Conversion page - 'Buy oranges'

Long Tail Keyword (LTK) 1:

www.orange.com/blog/LTK1

• Subsection(SS):
• www.orange.com/blog/LTK1/SS1
• www.orange.com/blog/LTK1/SS1a
• www.orange.com/blog/LTK1/SS1b

Long Tail Keyword (LTK) 2:

www.orange.com/blog/LTK2

Long Tail Keyword (LTK) 3:

www.orange.com/blog/LTK3

Subsection(SS):

www.orange.com/blog/LTK1/SS3

www.orange.com/blog/LTK1/SS3a

www.orange.com/blog/LTK1/SS3b

All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords.

Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially.

_E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _

For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial?

Do you have any suggestions on if I am going about this the right way?

Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you!

Natasha

[Natashadogres]

Thank you! Great info.. Shall follow what you suggested! Thanks again!

[tam_pearseconsulting.com]

I would utilize WordPress for the domain and use Pages as they override categories so you could loose one directory level of depth.

This would allow you to have a structure one level higher than what your current longtail landers are.

You would create your categories based on your longtail keywords and then create a page that is named the same as your category.  This way you could have your static lander for the top level of the long tail such as "red monkeys" and then use posts to target "red monkeys with tails" and "red monkeys without tails" and "red monkeys with randfish".

You could go all page rank sculpty with your navigation but then SEO Theory would hunt you down and shake you.

My 2 cents.

So:

domain.com = domain.com/main-section-1/ Set to Homepage

domain.com/main-section-2/ Category Overwritten by Page

domain.com/LTK1/SS1 Category Overwritten by Page > Post

domain.com/LTK2/ Category Overwritten by Page