Ecommerce: Add new range to current website or Create a new one

[SeanLade]

Hello,

I run a website called easywatering.co.uk. We rank well for keywords in our industry in the UK selling Garden Irrigation. This is very much a summer business.

My directors are saying that they want to start selling winter products (that have no relevancy for the keywords we target). They also want to keep costs down by using easywatering.co.uk to sell this new product line.

If we do start targeting for new keywords that are out of our current industry, do you think that we would dilute the current content and therefore reduce our relevancy for the keywords? Or do you think that we would be fine to start targeting for new keywords in a different industry sector?

[Francisco_Meza]

I agree with Ben.

I also believe that those new products should be somewhat relevant to your domain easywatering.co.uk and/or your business. DOn't be spamming just to try and land business.

[BenFox]

You won't reduce your relevancy however you will have to do some work with your site architecture.

At the moment your top nav is pretty extensive and adding extra links to new product lines might damage user experience. So you'll need to remove some of your current links or rehaul your design in order to add new categories.

Continuing on the same domain is definitely the right thing to do however as your new content will benefit from the link equity you have already built up.