Ecommerce SEO - product sort order
-
Hi,
I've been trying to find the answer to this in google but having no luck. In the current era, is it damaging to have products ordered randomly in an ecommerce website?
Also, how long would you suggest is a good length of time to establish your natural rank? Ive launched and still work on several succesful ecommerce sites, but have recently launched a completely new venture - brand new url, brand new site and it has been live for around 5 weeks now, and although it is being found in search, it isnt doing as well as i'd like
using the moz pro tools ive picked up some issues and have in the last few days tweaked page titles, added 'nofollow' to all my filters, added content etc, so I feel as though ive reset the clock.
the site (it's an adult site by the way) is www.lovesauce.co.uk - would appreciate some feedback from the pro's
-
many thanks for your answer.
to be honest it is largely because we have so many products, we felt it would give more of them a better shot at being viewed.
we have apc installed on the server, so the order doesnt shuffle with every page load, but it does change fairly frequently.
-
Tom,
I would say it's not bad for SEO, however it might be bad for your customers. What's the reasoning for the random order? Was it A/B tested? Etc.
-
Tom,
I would say it's not bad for SEO, however it might be bad for your customers. What's the reasoning for the random order? Was it A/B tested? Etc.
-
hi, many thanks for your reply.
sorry i managed to stray from my original question, but to respond to what you've said, we are currently only getting around 30 visits a day, but as I say we are very new to the search engines and I have done an awful lot of seo mop up just recently.
back to my original question! product ordering - I have mine set to random at the moment - but is this bad for SEO?
-
The thing may be your conversion rates. So some things you listed above seemed to be more SEO problems. Generally if you have traffic, you should convert at least one of those a long the line.
Lets say you have 100 unique visits a day, and this continues for about 4 weeks and you still don't get a sale, then something might be wrong. Are sales pitches good? Are they attracting the customer's searches?
These questions all depends on the niche, which I don't have any previous experience with adult niches. I would try to make sure the site is easy to use and navigate, has all the trust icons and SSL information. Easy contact us and etc.
Since you do have multiple ecommerce sites, you may want to see what tactics are converting best and if applicable use them on the adult site.
Note: At work, rather not look at an adult page, so can't see the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20001 -
Pointless copy on product list pages makes me feel compromised...
When working on ecommerce websites we insist that product list pages need at least 250 words of copy that is optimised for our keyword phrase ... lets say "17 inch bike frames". So we have some crappy copy written that goes something like this.... "We have a great 17 inch bike frame for you whatever your requirement. Take a look at the frames below .... blah blah blah totally pointless text blah blah blah........." This text is of no use to the user as the page is merely a means of them getting to a suitable product page. However, the copy is pretty essential if we want to rank well for "17 inch bike frames" and not having copy on product list pages could land us in hot water with Panda ...especially if we have lots of them on a site using the same page template and with no copy on them. Does anyone else feel uneasy with adding this crappy text to pages? It's only there for search engines and that is something that Google say's we shouldn't do but I know for sure they're not going to rank me as well if I don't have it. I'd be interested to hear other people's opinion on this. It's always annoyed me. Does anyone have any good tips for making this type of copy on product list pages less forced and crappy?
Web Design | | QubaSEO0 -
Switching from HTML Static to WordPress Platform - SEO
Hi All, Hope everyone is doing well. I am currentyl in the process of having a re-design to myu HTML Static Site, I am switching to WordPress. My site is still running now until the new one is prepared. My question is: I do rank pretty well for some of our strong local keywords, we also have a FEW links pointing to inner pages with an extension of .HTML, should I set the the WordPress URL's to reflect .HTML or will the Search Enginesfigure out that http://www.domain/innerpage.html is the same as http://www.domain/innerpage/ or is it NOT the same. Should I switch or not? Thanks for your input Jimmy
Web Design | | jimmy02250 -
Best Forum Platform from an SEO perspective
Hi All, I am looking to start a eCommerce business and would like to centre the user engagement of the site around a forum. Can anyone suggest a forum platform that adopts good SEO practice? So far my considerations are; phpBB vBulletin Wordpress with bbPress plugin Wordpress with Tal.ki plugin Anyone used these with great success? Do you have another suggestion? I am simply in the preliminary stage of sourcing something and am eager to here your thoughts... Thanks in advance... Dan
Web Design | | djlaidler0 -
What is the best slideshow pluggin for seo in order to show alt of the images
what is the best slideshow pluggin for seo in order to show alt of the images
Web Design | | maestrosonrisas0 -
How does using a CMS (i.e. Wordpress/Drupal) affect backlinks and SEO?
So I need to build a website with over 100 pages in it. Elements of the design will probably be moved around and or tested so I need to use a CMS. It's pretty much a review site so while the content will remain static I'd like to employ A/B testing to mess with conversion rates. Wordpress has a plugin for that even. So I'm just wondering, since CMS pages are pretty much created on spot and not retrieved from a library, how this affects backlinks and anchor text? How exactly does the external website point to yours if the URL is dynamically generated? Or am I misunderstanding something? Please recommend any extra resources as well if you can.
Web Design | | seochump0 -
Rel Canonical tag usage on ECommerce website
Hello, I have read up on the rel canonical tag and I'm ready to apply it to my site's categorization structure. However, I'm concerned that, because my website does not have a "view all" button for our product pages, the rel canonical tag would not be appropriate. For example, if you come to my site's main category url, you come to mysite.com/main-category At this level - you get the top 12 items in the category. if you want to see the next page, you click a crawlable link that goes to mysite.com/main-category12-24 etc. etc. The site does not offer a view all function. Would applying the rel canonical tag be appropriate in this instance, or do I have to let Google crawl and index each page independantly? Thanks.
Web Design | | Blenny0 -
Best E-commerce Solution - SEO Friendly
I need to know thoughts on the best ecommerce solution for our company. We currently have one website with our products, that people call and they purchase over the phone. In the future we are considering adding a different product line, to which we want to be a fully functional online ecommerce site. We eventually are considering having only a portion of our products on our current site to have the ability to purchase online. The reasoning is because we sell very high quality products that range from $1000 - $200,000. We would like to have a consumer section and an industrial sectioin. The consumer section would consist of products from $1000 - $10,000 or so. Then the industrial products you would need to call to purchase. So would it make sense to have a main website that is our corporate site with links to different websites? Or to keep this all in one website and have different directories like so: corporatecompany.com - links to product-line.com corporatecompany.com - links to product-line-two.com or corporatecompany.com/consumer-grade/ corporatecompany.com/industrial-grade/ corporatecompany.com/the-ecommerce-only-section/ Can a shopping cart be used to turn on half of the products for purchasing online, and the other half to be call in only ? What is the best e-commerce solution that is SEO friendly and also can just play a role of a regular website?
Web Design | | hfranz0
