Damage Control
-
So here's the deal.....I HAVE to link my external website www.ldnwicklesscandles.com....and any shopping/ecommerce sections of it to my company sponsored website: ukwicklessscents.scentsy.co.uk so all transactions go through that.
Why do a separate website you might ask? ....our company websites are extremely limited in design and content we're allowed to add like blogs, etc, etc and things to add content to help with longtail searches. So most of us involved with the company do external sites and link to our other sites.
Which means I have link juice spread over the two sites because so much of the site is linking out...which most means I've got to work twice as hard.
Although my hands are really tied with a lot of things with this, I'm wondering if there's anything you might recommend to lessen the damage so to speak....maybe like changing the navigational structure of my external website so I'm only linking out when absolutely necessary?
I've been reading about navigational structure and it mentions the home page should only link out to the most important pages? Would this work?
Maybe none of this is something I should worry about? It seems some of the high rank sites for keywords like scentcity.com who are using the left side bar like I have and the main page with lots of links to her company sponsored site seem to rank despite all this??
Any suggestions or advice would be appreciated. x
-
The more you can self-contain the links, the better. If "too many" of your links are outward bound, that can become confusing or annoying to site visitors. That also applies to search engines being able to figure out "what is this site about" and "why are so many links pointing to this other site".
So always be mindful of that, while maintaining the functionality you need.
It's a mess as you well know. Yet keeping the mess to a minimum is vital.
Ultimately, whatever that linking structure, it will come down to how well optimized the external site is. And the more confused the link structure is, the more other tasks you'll need to do for SEO to compensate and keep the topical focus strong.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search visibility of website that only uses H2 tags - will not having H1 damage my visibility?
Excuse the basic question. I host my domain and website on Squarespace. I use a specific theme and after doing a site crawl of my site Moz picked up that Pages and Blog posts 'Missing or Invalid H1' tags (450 issues!). I discovered that my Squarespace theme only using H2 tags. Is this a serious issue that affects my search visibility? What would you recommend that I do to fix this, if anything? I'm starting some SEO and lnikbuilding, but wanted to see if this is an issue that I need to consider. Thanks!!!!
Technical SEO | | twofourseven0 -
Creating a Landing Page with a Separate Domain to Control Bounce Rate
I work with a unique situation where we have a site that gets tons of free traffic from internal free resources. We do make revenue from this traffic, but due to its nature, it has a high bounce rate. Data shows that once someone from this source does click a second page, they are engaged, so they either bounce or click multiple pages. After testing various landing pages, I've determined that the best solution would be to create a landing page on a separate domain and hide it from the search engines (to prevent duplicate content and the appearance of link farming). The theory is that once they click through to the site, they will bounce at a lower rate and improve the stats of the website. The landing page would essentially filter out this bad traffic. My question is, how sound is this theory? Will this cause any issues with Google or any other search engines?
Technical SEO | | jhacker0 -
Spam links - which link is most damaging to my rankings.
I have just started using Open Site Explorer and discovered a lot of spam links to my website.
Technical SEO | | A.Ronny
(I have mostly ranked on page for many years one but in the last two weeks ranking have dropped to page two)
The links have Anchor Text such as Scam - Dishonest - Drugs. Most of the of the links are "nofollow".
Will links with "nofollow" affect my ranking and if so which of the links should i priorities to remove?
Do I look at Link Equity - Domain Authority - Page Authority or other criteria? Many thanks
Ronny0 -
What damage can internal duplicated hidden links do to rankings?
Hi, I have a rental website, www.akilar.com, for Spain. My question is, on the home page we have links to the seperate regions of the country. Somehow in the redesign of the site, these links have been placed on every page of the site and hidden in the code at the top. The links are there as well on each page in the header, these are additional. The page quantity is over 2000 pages. Also this is taking the internal links well over the limit. In anyones opinion what damage has this caused as our rankings of late have fallen. Thanks very much for your help!
Technical SEO | | AkilarOffice0 -
Could getting referral traffic from SEO moz damage your rankings?
Buon Giorno from OS grid reference SE404481 Having just read Googles https://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487 disavow contnet something troubled me... Is it a possibility you could damage the page rank of a site if you add its url in these posts. Put another way if I added a url pointing to a specific site would googles radar detect the source as SEO and penalise the site in some way? Any insights welcome 🙂
Technical SEO | | Nightwing0 -
How much damage in search rank will my site suffer during an upcoming cms migration?
Hello, This is my first time on the seomoz forums and I hope I can get a real answer from this community of experts. I am migrating an existing site from an older cms (modx) to a newer cms (expression engine). The domain name isn't changing and neither will the keywords and keyphrases for existing pages. What is changing, however is the url suffix. This means I am going from www.domain.com/page-name.html to www.domain.com/page-name I can't seem to replicate the html sufffix in the new urls. Now this is the only reason why I will be setting up 301 permanent redirects from the old urls to the new ones. My question is: Will the domain suffer a loss in page rank or a substantial decline in search engine position as a result of this migration process? How fatal will it be? When can I expect my rankings to recover?
Technical SEO | | amit20760 -
Why Google not picking My META Description? Google itself populate the description.. How to control this Search Snippets??
Why Google not picking My META Description? Google itself populate the description.. How to control this Search Snippets??
Technical SEO | | greyniumseo0 -
How can I prevent sh404SEF Anti-flood control from blocking SEOMoz?
I'm using sh404SEF on my Joomla 1.5 website. Last week, I activated the security functions of the tool, which includes an anti-flood control feature. This morning when I looked at my new crawl statistics in SEOMoz, I noticed a significant drop in the number of webpages crawled, and I'm attributing that to the security configurations that I made earlier in the week. I'm looking for a way to prevent this from happening so the next crawl is accurate. I was thinking of using sh404SEFs "UserAgent white list" feature. Does SEOMoz have a UserAgent string that I could try adding to my white list? Is this what you guys recommend as a solution to this problem?
Technical SEO | | JBradySD0