How serious an issue is Title Element Too Long (> 70 Characters)?
-
Hi,
We have about 3000 of these, how serious an issue is this considered?
Is it simply the fact that Google won't index the keywords if they are over 70 characters?
Could we strip out common words here:
50 Worship Ideas for Small Groups by Stuart Townend | World of Books.com
Like 'for', 'by' and probably the '.com'?
-
Hi Benjamin - it looks like you have a real challenge - you could drop your branding to help cut the size down as Irving suggested, however you are still going to have an issue with books that have long titles, as I am sure you have numerous that surpass 70 characters. In this situation I think you will just have to exceed it as this has to be the case for your competition as well - anyone selling books is likely to have long page titles. Have you checked your competitions tactics? I would have a look at Amazon if I were you...
-
I would take out your branding to trim this a bit - it will hardly ever show in the SERPS anyways. You can use your meta description tag for the branding.
-
Yeah definitely. It's just hard with book titles, as most of the title is relevant - even when long.
Eg:
A Book of Cuttings: Stories of Gardens and Gardeners in Berkshire by Alison Haymonds | World of Books.com
If we drop the .com and change it to:
Book of Cuttings: Stories Gardens, Gardeners in Berkshire by Alison Haymonds | World of Books
We are still at 93 characters and it makes much less sense.
-
I would say that it is important to make sure you have title tags that stick to the 70 characters or less rule - here is some findings in relation to this by SEOMoz which I think you will find very interesting and current (only published a couple of weeks ago) - http://www.seomoz.org/blog/long-title-tags
Hope this helps - I think you could look at stripping the common words out as long as your page title is still clear, makes sense and an appropriate label for your page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Writing unique meta titles for canonicalised products or not?
Hi all, I have a question (duh): I have like 10 colours of the same product. I will make one colour the canonical, do I still need to write unique meta titles for the others? I am almost certain it doesn't add value at all, but wanted to double check since I couldn't find it anywhere. Thanks a lot in advance and have a great day!
On-Page Optimization | | TheOnlineWarp0 -
Joomla Home Page Title Tag Issue
I have got a site that requires to have a custom title tag for its home page (primarily). Its using Joomla 3.3.1. I am not using any SEO components as of now. I have checked the the global configuration, It has Polymer Resources as the site name. I am also attaching copy of the Menu Manager>Main menu> home I would like to see the Home Page browser Title to read: Custom Engineered Plastic Resin | Polymer Resources But my current settings does not let me change the home page title. Any help in this regard will be highly appreciated. Thank you in advance 7yfHVw0.png KzouLB7.png
On-Page Optimization | | ArthurRadtke0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
2 Titles
The analysis said that I have two titles on our main page. www.msperformanceonline.com the 1st is "Camaro Accessories, Camaro Parts, MS Performance" and the second is ( and""). I have looked and can't find out where it is!?! I been looking for hours through the code. Is there anything else I can use to find it? I Anyone's help will be appreciated.
On-Page Optimization | | msperformance0 -
Dynamic title
Hey folks! Newbie here, tried searching for it, but couldn't find a definite answer. I run a large video sharing site and recently started battling the duplicate title and meta description tags issues GWT reported. Here's an example: 2 different members upload a video described as "My BMW". Since the site is running on templates, both videos have the same meta title and meta description. Everything one the page is different, except the meta title and description. The only way I can make it unique is to insert the current VIEWS count in the meta title and description and they would look like this: Video 1 meta title/desc - My BMW video in Cars category | X views Video 2 meta title/desc - My BMW video in Cars category | Y views The problem is that the value of X and Y is changing all the time! Does this matter? Sincerely, H.Marinov
On-Page Optimization | | mlqsko0 -
How? Title in Google differs than actual title tag
Just curious on how sites do this? If you search for a video (perhaps Green Lantern Trailer), you'll see the YouTube results in Google/Bing listed as YouTube - Green Lantern Trailer but when you go to the page, the actual title tag displayed is Green Lantern Trailer - YouTube I've seen other sites do this too. I'm just curious what they are doing (I don't see any other title tags in the html)? I thought your title tag is what is displayed in SERP? Thanks,
On-Page Optimization | | NicB10 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1 -
Potential Duplicate Title Tags On Sibling Pages
Edit I'll take the fall on this one, seems I could have asked my quesiton in a more clear manner. I was cruising other questions and finding a whole of answers that I suspect were not truly intended to help, but maybe help and earn Mozpoints. Wasn't fair of me to label those answering here with that. I will work better on the wording of my questions! 🙂 Edit Either I am asking my question poorly or I am learning there may be a rush to get points by throwing up any old answer...it very well may be the former which I am open to feedback on. Each page is to stand alone and hopefully rank well for the neighbourhood name and in conjunction with another relevant keyword phrase. There is no 'duplicate' version of any pages. * On a site there are numerous pages that provide real estate listings broken down by neighbourhood. Each containing similar content, a abbreviated version of the listings, often spanning 2 or 3 pages. These are 3rd level pages. Properties->Calgary Neighbourhoods->Evanston The title tags created are: Evanston Homes For Sale - NW Calgary Real Estate Panorama Hills Home For Sale - NW Calgary Real Estate Etc. for about 15 or so pages. Then they start again for another area of the city: Sagewood Homes For Sale - Airdrie Real Estate Woodside Homes For Sale - Airdrie Real Estate At this point there is no text on the actual page outside of the listings...an example of similar listings on another site - http://www.experiencerealtygroup.com/BaturynandDunluceHomes.ubr Do you think the SE's will see these as 'proper' use of the Title Tag or duplicate or other practices they tend to frown upon? It is a logical way of creating the title and obviously creating a unique version for each page would not only be tough to scale on some sites with 100's of these pages, they would become a little silly and not much use to the searcher in the SERPs Thanks for any help!
On-Page Optimization | | kyegrace1