Will Google hit me because I hide my H1 tag?

[-Al-]

I read an article this morning regarding keywords on a web page. In the article it said that Google would hit anyone putting keywords on a web page but then hiding them from anyone visiting the website. This makes sense.

What it did make me think about though is the technique I use when building a website. If, for example, I'm building a website for "Acme Cheap Products". In the header of the page, I will have a H1 tag as well as an image tag for the company's logo.

As the logo has the company name on it, I would usually put the company name in a H1 tag as well, and then hide the H1 tag, so I wouldn't have a logo and then a title next to it saying the same thing as the logo.

The question is though, would this sort of technique trigger Google in to hitting my site?

[Nola504]

 **`#  <a< span="">href="http://stackoverflow.com"> <img< span="">src="logo.png"  alt="Stack Overflow"  title="Click to return to Stack Overflow homepage"  /></img<></a<>`** 

[-Al-]

Thank you for that Adam

[Adam.Whittles]

Hi Al,

Using hidden text is considered black hat and has been identified as spam by most of the major search engines.

Best practice is to use the alt tag for images. There is no need to have a hidden h1 tag and this could even harm your site if you continue to use hidden text.

Hope that helps,

Adam.