Mobile SEO best practices : Should my mobile website be located at m.domain.com or domain.com/mobile?
-
I'd like to know if there's any difference between using m.domain.com/pages or domain.com/mobile/pages for a mobile website? Which one is better? Why? Does Google treat the two differently? As you can see, I'm new to this! This is my first time working on a mobile website, so any links/resources would be highly appreciated. Thanks!
-
As Collin already states: this is just part of the regular old discussion about 1) subdirectory, 2) subdomain or 3) different domain. So SEO wise you should think about that. But also, you should think about how your desktop version of the website related to the (tablet?) mobile version of the website. There's multiple approaches:
- Responsive design (all on the same domain, using the same URL's)
- Separate mobile website and desktop website
- Mobile website on subdomain (m.blaa.com)
- Mobile website on separate domain
In order to help you choose, see below:
Responsive design vs. mobile website
For regular websites using responsive design is a good solution. Except for the case in which the HTML and assets are quite large for a mobile device to load. In that case I always prefer to use a mobile version of the website on a subdomain.
I believe this is the best solution for high traffic websites which need to show quite some content per page.
-
I think it is better to use media queries and JavaScript on the same domain rather than using a subdomain. It makes efforts with SEO, site maintenance, content updates etc etc so much more efficient.
-
Even with proper rel=canonicals in place, there's still an issue of having multiple urls and having links and social signals go to two different urls with the same content rather than just one url.
I'd pick a single URL for all content. Mobile visitors should received optimized pages via responsive or adaptive design. I do it via user-agent detection, and I serve optimized versions to either desktops, tablets or phones using the 'same url'.
-
In short, they each have their own benefits
- m.domain.com lives in it's own world and is easier to make sweeping changes to and such
- domain.com/mobile leverages the existing strength of your domain
If you'd like to read more on it, here's an article that explains it a little more in depth... I won't bother just re-stating it all here.
http://plussearchmarketing.com/search/2012/03/mobile-urls-for-seo/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Appears In Top Level Domain
If i add a keyword in my domain so it will help me or not in search ranking.
White Hat / Black Hat SEO | | MuhammadQasimAttari0 -
Spammy Links (from .ru) pointing to my domain! How to deal with it?
Hi all, We run an e-commerce store - I am just looking at the apache logs and I am finding a lot of spammy links that have been referrers to our pages - when I check the links, I cannot find our URL in an HREF on their page so I presume they may be using some country based cloaking? These are the domains that are targeting specific pages on our site:
White Hat / Black Hat SEO | | bjs2010
http://3xru.ru/
http://saldoconsult.ru/
http://euro-casino.ru/casino/
http://delaymoney.maroderi.ru/
http://intimhot.ru/ How to deal with this? Our site is about cookware and they seem to be pointing these links to very specific products and categories. Never seen anything like this before, help would be appreciated. Thanks, B0 -
Some pages of my website http://goo.gl/1vGZv stopped crawling in Google
hi , i have 5 years old website and some page of my website http://goo.gl/1vGZv stopped indexing in Google . I have asked Google webmaster to remove low quality link via disavow tool . What to do ?
White Hat / Black Hat SEO | | unitedworld0 -
Does Anybody Know Who Interflora's SEO Company Is (Or Was)?
In light of the recent penalty put on the Interflora site, does anybody know who their SEO company is or was (or if they were doing it in house)? Also, do you think SEO companies that are responsible for things like this should be named and shamed?
White Hat / Black Hat SEO | | jasarrow0 -
Domain Structure For A Network of Websites
To achieve this we need to set up a new architecture of domains and sub-websites to effectively build this network. We want to make sure we follow the right protocols for setting up the domain structures to achieve good SEO for the primary domain and local websites. Today we have our core website at www.doctorsvisioncenter.com which will ultimately will become dvceyecarenetwork.com. That website will serve as the core web presence that can be custom branded for hundreds. For example, today you can go to www.doctorsvisioncenter.com/pinehurst. Note when you start there, you can click around and it is still branded for Pinehurst or spectrum eye care. So the burning question(s). - if I am an independent doc at www.newyorkeye.com, I could do domain forwarding but Google does not index forwarded domains so that is out. I could do a 301 permanent redirect to my page www.doctorsvisioncenter.com/newyorkeye. I could then put a rule in the HT Access file that says if newyorkeye.com redirect to www.doctorsvisioncenter/newyorkeye and then have the domain show up as www.newyorkeye.com. Another way to do that is we point the newyorkeye DNS to doctorsvisioncenter.com rather than a 301 redirect with the same basic rule in the HT Access file. That means that, theoretically, every sub page would show up, for example, as www.newyorkeye.com/contact-lens-center which is actually www.doctorsvisioncenter.com/contact-lens-center. It also means, theoretically, that it will be seen as an individual domain but pointing to all the same content under that individual domain just like potentially hundreds of others. The goal is we build once, manage once and benefit many. If we do something like the above which will mean that each domain will essentially be a separate domain, but, will google see it that way or as duplicative content? While it is easy to answer "yes" it would be duplicative, it is not necessarily the case if the content is on separate domains. Is this a good way to proceed, or does anyone have another recommendation for us?
White Hat / Black Hat SEO | | JessTopps0 -
Hit by Negative SEO
I've seen some discussion here about whether or not negative seo is real. I've just spent 6 months recovering from Penguin, rewriting content, removing hundreds of bad links, and seeing our traffic slowly improve. Yesterday we noticed in Google webmasters tools that we're ranking for the term "Free Sex." Here... http://screencast.com/t/ezoo2sCRXQ Now we have discovered that thousands of "sex" links have been directed at our improving domain. I am convinced I know who the culprit is. What would you advise a client to do in my situation? Forget about removing these damn links. I don't have the time, money or energy to go through that again. I'm sure he can add them much faster than I can ever remove them. Is the disavow tool best answer in this case? Or is there an international court of seo justice that I can appeal to?
White Hat / Black Hat SEO | | DarrenX0 -
Definition of Black Hat SEO
I recently had an old client that called me in a bit of a panic over a significant loss of rankings due to penguin. The internet marketing company she had hired, is actually a very large player in the industry, but because I'm not out to slander anyone, I won't name names. They engaged in some "link building" that resulted in the vast majority of the website's anchor text being keyword-rich, exact match anchor text from such gems as www.link-add.net. They also placed a couple dozen incredibly keyword-rich articles on the site that were clearly not meant for human consumption, and were only accessible through a footer link that's only located on the homepage. The client forwarded me a response from them saying, (quoting verbatim). "We have never engaged in any black hat SEO techniques, nor will we ever engage in any black hat SEO techniques. Just that notion is ridiculous" So clearly, the strategy I outlined above, in the mind of this company, is not black-hat SEO. So getting to my point: **if that's not black hat, then what is? ** I'm posing this question largely because I'm appalled that a large internet marketing company seems to be suggesting that the aforementioned techniques represent good, sound SEO, and I'd like to get an idea as to what people in our industry actually feel are good, acceptable practices. Where is the line? Can we not set higher standards for ourselves?
White Hat / Black Hat SEO | | stevefidelity0 -
Blogspot or Wordpress.com Redirect?
I have multiple domains with the same registrar. Is there an SEO benefit to create complimentary blogs on blogspot, wordpress.com or other "free" blog sites and forward these domains with the purpose of backlinking to the main site?
White Hat / Black Hat SEO | | reeljerc0