301 re-directs to similar content, good idea?
-
We need to remove about 50 articles from our site, and we can find similar content to re-direct these to.
Would it be a good or bad idea to re-direct this content? Or should we just 404 it?
Should a 301 re-direct always be an exact match?
-
first a 301 redirect is only going to help if you have links pointing to the page, if not then I would 404. if you 301, remeber that the page you redirect to, does not have to be relevant to the old page, but needs to be relevant to the link text and the page the link is comming from.
so link text, linking page and linked page should be relevant, the old page no longer counts for anything,
-
The 301 has already been answered and I agree.
As to the "Should a re-direct always be an exact match?" If you are speaking of keyword to keyword, url to url (DomainA.com/this-url to DomainB.com/this-url), etc. I don't think so. I have certain sites we handle for clients that over a couple of years are not as necessary. Similar vertical but not exact at all. Think Jelly Beans to Gum Drops. We have taken jelly bean pages and redirected to gumdrop with a nice positive effect. So long as you are ball park with content, I think you should go for it.
A cautionary is that I would not take say a muffler site that is closed and redirect it to a daycare facility, etc.
Hope it helps,
-
If you can 301 to similar content, that is the best option, for users and search engines.
-
It's always better to redirect rather than 404. I would suggest a redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content question
Hey Mozzers! I received a duplicate content notice from my Cycle7 Communications campaign today. I understand the concept of duplicate content, but none of the suggested fixes quite seems to fit. I have four pages with HubSpot forms embedded in them. (Only two of these pages have showed up so far in my campaign.) Each page contains a title (Content Marketing Consultation, Copywriting Consultation, etc), plus an embedded HubSpot form. The forms are all outwardly identical, but I use a separate form for each service that I offer. I’m not sure how to respond to this crawl issue: Using a 301 redirect doesn’t seem right, because each page/form combo is independent and serves a separate purpose. Using a rel=canonical link doesn’t seem right for the same reason that a 301 redirect doesn’t seem right. Using the Google Search Console URL Parameters tool is clearly contraindicated by Google’s documentation (I don’t have enough pages on my site). Is a meta robots noindex the best way to deal with duplicate content in this case? Thanks in advance for your help. AK
Technical SEO | | AndyKubrin0 -
Duplicate content
I have one client with two domains, identical products to appear on both domains. How should I handle this?
Technical SEO | | Hazel_Key0 -
Value in Consolidating Similar Sites / Duplicate Content for Different URLs
We have 5 ecommerce sites: one company site with all products, and then four product-specific sites with relevant URL titles and products divided up between them (www.companysite.com, www.product1.com, www.product2.com, etc). We're thinking of consolidating the smaller sites into our most successful site (www.product1.com) in order to save management time and money, even though I hate to lose the product-specific URLs in search results. Is this a wise move? If we proceed, all of the products will be available on both our company site and our most successful site (www.company.com & www.product1.com). This would unfortunately give us two sites of duplicate content, since the products will have the same pictures, descriptions, etc. The only difference would be the URL. Would we face penalties from Google, even though it would make sense to continue to carry our products on our company site?
Technical SEO | | versare0 -
Duplicate Page Content but where?
Hi All Moz is telling me I have duplicate page content and sure enough the PA MR mT are all 0 but it doesnt give me a link to this content! This is the page: http://www.orsgroup.com/index.php?page=Scanning-services But I cant find where the duplicate content is other than on our own youtube page which I will get removed here: http://www.youtube.com/watch?v=Pnjh9jkAWuA Can anyone help please? Andy
Technical SEO | | ORS-Group0 -
Any ideas why this site is being penalized?
http://www.my-french-house.com/ has been online since around 2004 and has nearly always been in the top 10 serps for terms like 'property for sale in france'. However, over the last 12 months we've been hit really hard by Google and have fallen dramatically in rank. Can anyone give any insight into what may have happened? As an aside, we've had no message in the Google Webmaster Console and have not contacted Google about the apparent penalty / penalization. Any help or advice would be greatly appreciated. Cheers Jim
Technical SEO | | jimpannell0 -
Duplicate content problem
Hi, i work in joomla and my site is www.in2town.co.uk I have been looking at moz tools and it is showing i have over 600 pages of duplicate content. The problem is shown below and i am not sure how to solve this, any help would be great, | Benidorm News http://www.in2town.co.uk/benidorm-news/Page-2 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-102 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-103 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-104 9 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-106 28 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-11 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-112 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-114 45 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-115 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-116 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-12 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-120 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-123 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-13 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-130 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-131 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-132 31 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-140 4 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-141 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-21 10 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-22 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-23 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-26 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-271 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-274 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-277 50 21 2 In2town http://www.in2town.co.uk/blog/In2town/Page-28 50 21 2 In2town http://www.in2town.co.uk/blog/In2town/Page-29 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-310 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-341 21 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-342 4 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-343 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-345 1 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-346 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-348 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-349 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-350 50 16 0 In2town http://www.in2town.co.uk/blog/In2town/Page-351 50 19 1 In2town http://www.in2town.co.uk/blog/In2town/Page-82 24 1 0 In2town http://www.in2town.co.uk/blog/in2town 50 20 1 In2town http://www.in2town.co.uk/blog/in2town/Page-10 50 23 3 In2town http://www.in2town.co.uk/blog/in2town/Page-100 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-101 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-105 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-107 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-108 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-109 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-110 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-111 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-113 |
Technical SEO | | ClaireH-1848860 -
Duplicate Content
We have a ton of duplicate content/title errors on our reports, many of them showing errors of: http://www.mysite.com/(page title) and http://mysite.com/(page title) Our site has been set up so that mysite.com 301 redirects to www.mysite.com (we did this a couple years ago). Is it possible that I set up my campaign the wrong way in SEOMoz? I'm thinking it must be a user error when I set up the campaign since we already have the 301 Redirect. Any advice is appreciated!
Technical SEO | | Ditigal_Taylor0 -
301 redirecting a mobile site.
Is it possible to selectively 301 redirect mobile/tablet user agents and google robots from the desktop version of a website to a mobile site? Would this preserve the SEO for the desktop website while optimizing the mobile/tablet site for mobile SEO?
Technical SEO | | inc.com0