SEO On-Page Planning - Wire Framing
-
This is open to discussion.
I'm interested in getting help/opinions from others on how they plan their next SEO Project. What methods do you use for laying out On-Page Keyword targeting?
Do you use any specific wire framing tools for laying out a large website? With larger websites, this stage is very important so I'd find it very useful to get help in this area.
If you know of any useful threads covering this area, share them here.
-
I've used this for some projects: http://www.balsamiq.com/
However, I usually fall back to Visio (believe it or not) mostly because it "gels" better with our overall business tools and more people I work with are familiar with it. Makes it easier to collaborate when I don't have to teach them how to use a program.
I usually start with a sectional approach: what section of the site do we need to work on? What content do we want to include? How will it "live" together in the section and live within the overall site? From there I look at keywords, then we drill down into on page content. I like to see how long tail words can support more generic keywords so a higher level visual works well for me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does user engagement or content of pages requiring login help SEO?
Hi! Our company is trying to come up with a few pages with some manuals to teach our users how to use our products. However, these pages require username and password. My understanding is that user engagement will help a website's keyword rankings and Google will not be able to crawl or have access to pages requiring login as it doesn't have username and password. Based on that idea, does that mean all the content and user engagement on those pages requiring login won't help our overall SEO? Thanks in advance!
Technical SEO | | EverettChen0 -
Canonical Page Question
Hi, I have a question relation to Canonical pages That i need clearing up. I am not sure that my bigcommere website is correctly configured and just wanted clarification from someone in the know. Take this page for example https://www.fishingtackleshop.com.au/barra-lures/ Canonical link is https://www.fishingtackleshop.com.au/barra-lures/ The Rel="next" link is https://www.fishingtackleshop.com.au/barra-lures/?sort=bestselling&page=2 and this page has a canonical tag as rel='canonical' href='https://www.fishingtackleshop.com.au/barra-lures/?page=2' /> Is this correct as above and working as it should or should the canonical tag for the second (pagination page) https://www.fishingtackleshop.com.au/barra-lures/?page=2 in our source code be saying rel='canonical' href='https://www.fishingtackleshop.com.au/barra-lures/' />
Technical SEO | | oceanstorm0 -
Duplicate Page Content
Hello, After crawling our site Moz is detecting high priority duplicate page content for our product and article listing pages, For example http://store.bmiresearch.com/bangladesh/power and http://store.bmiresearch.com/newzealand/power are being listed as duplicate pages although they have seperate URLs, page titles and H1 tags. They have the same product listed but I would have thought the differentiation in other areas would be sufficient for these to not be deemed as duplicate pages. Is it likely this issue will be impacting on our search rankings? If so are there any recommendations as to how this issue can be overcome. Thanks
Technical SEO | | carlsutherland0 -
Titling Category Pages Like You Would a Blog Page?
So, with our 600 or so category pages, I was curious... on each of these category pages we show the top 12 products for that category. In trying to increase click through rate, I wonder if it would be prudent to use some of the strategies I see used for Blog posts with thee category pages. i.e. Instead of Category Name - Website Name How about: Top 12 Kitty Litters We Carry - View the Best and the Rest! Or something like that. And then in the description, I could put, "Number 8 made my jaw drop!!!" (Ok, kidding about that one...) But serious about the initial question... Thanks! Craig
Technical SEO | | TheCraig0 -
Page Speed or Size?
Hi everyone. I have a client who really wants to add a 1min html5 video to the background of their homepage. I have managed to reduce the size of the video to 20MB and I have tested the page in pingdom. The results are 1.85 s to load, and weighed in at 21.2 MB. My question is does Google factor page load speed or size in it's ranking factors? I am also mindful of the negative effect this could have on bounce rate. Thanks.
Technical SEO | | WillWatrous0 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
No_index of parent page
Hi, sorry its a Friday question... Page A: www.example.com/house/ Page B: www.example.com/house/kitchen Can I 'no_index' page A without it effecting page B being indexed? Views? Many thanks!
Technical SEO | | Richard5551 -
Noindex Pages indexed
I'm having problem that gogole is index my search results pages even though i have added the "noindex" metatag. Is the best thing to block the robot from crawling that file using robots.txt?
Technical SEO | | Tedred0