Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Practice for Inter-Linking to CCTLD brand domains
-
Team,
I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. :
amazon.com
amazon.de
amazon.fr
amazon.itCurrently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement of site-wide links I am reviewing this practice.
I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles.
Anyone having any thoughts/opinions on this topic they are open to sharing?
/Thomas
-
Hi Thomas,
I think that what you're doing right now is fine -
"...linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD domain."
Seems sensible from a user perspective - I think the only potential downside is if you're implementing this using lots of anchor text - this could potentially be problematic.
Equally utilising javascript allow users to select language and location seems fine to me.
I hope this helps,
Hannah
-
When you say it works - what exactly do you mean?
-
My best practice regarding to your issue is.
I am runing the same company like yours, but i have done those steps:
1. Unique Hosting for each ccTLD Domain.
2. I placed Side-Wide Links for another languages too.
3. The Anchor Texts, are not optimized, but for example: Countries: Germany, Italy, Canada, etc..
It works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Best-practice URL structures with multiple filter combinations
Hello, We're putting together a large piece of content that will have some interactive filtering elements. There are two types of filters, topics and object types. The architecture under the hood constrains us so that everything needs to be in URL parameters. If someone selects a single filter, this can look pretty clean: www.domain.com/project?topic=firstTopic
Intermediate & Advanced SEO | | digitalcrc
or
www.domain.com/project?object=typeOne The problems arise when people select multiple topics, potentially across two different filter types: www.domain.com/project?topic=firstTopic-secondTopic-thirdTopic&object=typeOne-typeTwo I've raised concerns around the structure in general, but it seems to be too late at this point so now I'm scratching my head thinking of how best to get these indexed. I have two main concerns: A ton of near-duplicate content and hundreds of URLs being created and indexed with various filter combinations added Over-reacting to the first point above and over-canonicalizing/no-indexing combination pages to the detriment of the content as a whole Would the best approach be to index each single topic filter individually, and canonicalize any combinations to the 'view all' page? I don't have much experience with e-commerce SEO (which this problem seems to have the most in common with) so any advice is greatly appreciated. Thanks!0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Slug best practices?
Hello, my team is trying to understand how to best construct slugs. We understand they need to be concise and easily understandable, but there seem to be vast differences between the three examples below. Are there reasons why one might be better than the others? http://www.washingtonpost.com/news/morning-mix/wp/2014/06/20/bad-boys-yum-yum-violent-criminal-or-not-this-mans-mugshot-is-heating-up-the-web/ http://hollywoodlife.com/2014/06/20/jeremy-meeks-sexy-mug-shot-felon-viral/ http://www.tmz.com/2014/06/19/mugshot-eyes-felon-sexy/
Intermediate & Advanced SEO | | TheaterMania0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Do 404 pages pass link juice? And best practices...
Last year Google said bad links to 404 pages wouldn't hurt your site. Could that still be the case in light of recent Google updates to try and combat spammy links and negative SEO? Can links to 404 pages benefit a website and pass link juice? I'd assume at the very least that any link juice will pass through links FROM the 404 page? Many websites have great 404 pages that get linked to: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fretardzone.com%2F404 - that was the first of four I checked from the "60 Really Cool...404 Pages" that actually returned the 404 HTTP Status! So apologies if you find the word 'retard' offensive. According to Open Site Explorer it has a decent Page Authority and number of backlinks - but it doesn't show in Google's SERPs. I'd never do it, but if you have a particularly well-linked to 404 page, is there an argument for giving it 200 OK Status? Finally, what are the best practices regarding 404s and address bar links? For example, if
Intermediate & Advanced SEO | | Alex-Harford
www.examplesite.com/3rwdfs returns a 404 error, should I make that redirect to
www.examplesite.com/404 or leave it as is? Redirecting to www.examplesite.com/404 might not be user-friendly as people won't be able to correct the URL in the address bar. But if I have a great 404 page that people link to, I don't want links going to loads of random pages do I? Is either way considered best practice? If I did a 301 redirect I guess it would send the wrong signal to the crawlers? Should I use a 302 redirect, or even a 304 Not Modified redirect?1 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | | SeoSheikh0