SEO traffic had significantly dropped
-
I know this question has been asked before, but I'm hoping someone can address my specific issue.
We recently did a complete redesign of our site and moved it over to a new server. The site was even "down" for about a week, where we had a static splash page. However since relaunching (it's not been over two weeks) we've seen a significant drop in search engine traffic. We are using Yoast for Wordpress.
The site is The Tech Block. Could anyone see if there is something we're doing wrong?
Thanks
-
Dan,
Thanks a lot for your help. I was under the impression that this setting would prevent everything from page2 onwards from indexing. Isn't that a bad thing? Don't I want all my pages indexed? Could you explain why? I actually read your articles many times, and it's great!
Thanks so much for your help!
-
Hi - I think I just answered another one of your questions too
Here's one more thing...You should noindex subpages. There's a lot of them in the index. Here's the settings.
For anyone else reading this, I mentioned in the other answer to also add %%excerpt%% to all the descriptions so there's a default meta description in there as well.
And check out my article on WordPress SEO.
-Dan
-
Thank you so much!
-
Category pages are fine to leave unchecked if they are well organised and you want them to be found in SERPs.
I would tick the tags like Irving suggested so they are hidden from SERPs - otherwise you'll get 1000s of low quality pages being indexed by Google.
Don't worry about using the meta keywords tag anymore, like Irving said, it's dead and isn't a factor in the SEO algorithm anymore.
-
What would you recommend? Sorry, I'm not SEO expert like you are! But I really appreciate the help.
-
if you don't want the page indexed like the tag or category pages check it. confirm in your source code that it is showing up properly too
unchecked on the meta keywords tag, that tag is dead
-
Should noindex, follow be checked or unchecked?
should "Use meta keywords tag" be checked?
Thanks so much for your help
-
Should noindex, follow be checked or unchecked?
-
your tag pages are getting indexed, they should be noindex follow. get the yoast SEO plugin for wordpress and manage your noindex and canonical tags so that you aren't spamming google with pages of low quality and duplicate content
-
I do not believe the new site structure has changed. For instance, if you click on a link prior to the site update, it still brings you to the proper page.
-
Of course it dropped, you deleted your site. The old site should have stayed up until the new one was rolled out.
There are so many factors that could have caused your drop in a site redesign, without seeing the old site and new site it's hard to make a determination just on a URL, but did the URL structure change and if so did you 301 redirect?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
Impressions clicks and traffic drop
Hello,
Reporting & Analytics | | SharonEKG
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on. anyone got any idea what is going on?0 -
Is there a way to map your on-page SEO changes with the organic growth?
Hi Mozzers, I was just wondering if there's a way we can map our on-page SEO changes with the increase/decrease in organic traffic. For instance, I introduced brand pages' link the product page breadcrumbs and suddenly organic traffic for my brand pages increase from X to 2X in 1 couple of weeks. Now, this can be because of this breadcrumb change purely or because of some algorithm update or may be, bots started finding the content interesting and hence, started ranking them up (in case the brand pages were launched recently). So, you can't say which change should be mapped to what increase/decrease in organic traffic. Or, is there a way to map this?
Reporting & Analytics | | _nitman0 -
How to transfer 5 domains under one Brand domain without using 301 redirect with minimum SEO loss
My situation is rather complicated , I have 5 domains with different but identical services. Some with good traffic some without, but 2 main domains have manual penalty from Google (I have tried a lot to get rid of the penalty but no success) so finally I have decided to move all our websites under one anchor website 'a brand' and pass all the seo juice + blog articles under the same. Now the problem with the procedure is that we cannot redirect the penalized domain urls to new one as penalization will also be transferred and the whole motive of creating a new brand will be lost. So if somebody could guide me as of how I should proceed transferring SEO value with minimum traffic loss but without using 301) **One way I could figure out is using canonical (Am not confident over it) but say I create 5 identical pages on new domain and declare them as canonical of old domain pages (So is it safe? will it transfer the penalty of old domain to canonical new urls? ) ** Rest i am bifurcating all the traffic sources like direct / organic / referral / Social etc and chalking out what we can control manually and in what ratio, gradually I will work on each section to transfer the traffic. Main Problem is of Organic and Not available. Some suggestions or blog urls would be appreciated.
Reporting & Analytics | | ngupta10 -
Webmaster tools traffic on one keyword dropped through the floor - ideas?
Hi there, We design and sell our own product range in a narrow niche, and we are also stocked by Amazon and a lot of other big retailers in the UK. During the first two weeks of Dec 2012 the position of one of our main keywords, which was in google SERPs on page 1 (8 or 9), dropped to page 4. The keyword describes the niche we're in. The drop is shown in the webmaster tools traffic report for that keyword. But it's the only one of our keywords where this has happened, and furthermore it hasn't happened for variations of the keyword. And in Adwords our quality score for the keyword is 10 For example say we were making and selling shopping trolleys - our keyword "shopping trolleys" has dropped through the floor, but "shopping trolleys (on) wheels" is just fine. Can anyone shed any light on what's going on here? Losing this one keyword has cost us some good organic traffic. i1uxSlB.png
Reporting & Analytics | | w1ll1am0 -
Huge Traffic Drop?
I am seeing a huge 30-40% traffic drop which started around 8-9 PM EST last night. I am compare the stats of today with last Saturday and the drop is significant. I am checking it in Google Analytics and Clicky and both report the same. The Adsense impressions drop also show the same. The rankings of my top keywords seem to be fine. I re-checked them using ranktracker for Google US, UK and others. I don't understand what has happened here. Anyone else seeing the drop? Is there a Google Panda update underway?
Reporting & Analytics | | abhim120 -
Excluding referral traffic from a specific page Google analytics
Hi, I am trying to exclude from referrals from a particular page i.e. www.domain.com/nothispage within Google analytics, I have tried a couple variations within the advanced filter (Regex etc) section without much luck, could anyone assist ? Updated-trying to do this using a filter for the entire profile. Thanks Marc
Reporting & Analytics | | NRMA0 -
Since the 6th June there has been a serious drop in search impressions and clickthroughs in my GA + webmaster accounts.
Since the 6th June there has been a serious drop in organic search impressions and click throughs in my GA + webmaster accounts for my website. This leads me to believe my site has been punished for something? Where would be the best place to start diagnosing the issue causing the drop in search traffic? 2T9hz.jpg
Reporting & Analytics | | Scurrypoint0