1st Campaign - Advice please.
-
We have just run our first campaign for our site and have found over 5,335 errors!
It would appear that the majority of which are where the crawl has duplicated the product page with the "write a review - Tell a friend page"...hence a large number of errors.
In addition we also have over 5,000 302 warnings for the following URL:
URL: http://www.collarandcuff.co.uk/index.php?_a=login&redir=/index.php?_a=viewCat&catId=105
Please bear in mind we are fairly new to this type of data....so go easy on us.
In short, will these errors have a significant bearing on our rankings etc and if so how do we rectify?
Many thanks.
Tony
-
Hi Tony,
If the "Sign In" form is an element included on the page that you set to rel=canonical, the other instances of the sign in form should be neutralized (in terms of triggering duplicate content errors).
Usually, something as small as a sign in form doesn't constitute enough content to trigger the "duplicate" warning. The SE's algo has to account for certain elements that are useful on each page (for example, navigation bars). They are more concerned with people scraping large amounts of written content from other sites or just recycling large portions of their own site for SEO purposes.
-
Josh,
It appears that the errors may relate to the "Sign In" section of the page which for the record is available on every page of the site hence the number of errors. Would that have a bearing on the results and more importantly would that reduce the link juice?
-
Josh.
Thanks so much.
We use Cubecart v4...basic and i simple i know but it works for us.
Trust that helps.
Tony
-
Hi Tony,
Welcome to the world of SEO
I just spoke to someone who had a similar issue (duplicates due to user reviews). There is a relatively clean solution for this and it comes with a fancy name, "Canonicalization". Here is a great step by step for setting a page to rel="canonical".
Basically, you want to tell Google that there is one "source" page for all the duplicates.
Example:
You have a page for blue widgets. Users can review the blue widget, but each new review becomes a new page (problem). If you label the original product page as canonical, your duplicates will be ignored, and the Google bot will be much happier with your site
It's hard for me to tell how much the duplicate content is impacting your ranking right now, but after you use rel=canonical, you should see some major improvements within a couple weeks.
As for the 302 redirects...you want to fix this immediately! Here is the step by step for 301's.
There are some shortcuts to changing 301 redirects depending on your platform...do you happen to know what your development team is using? Changing 5,000 of these would be a little cumbersome to do by hand
Keep up the good work!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need some help understanding SEO - Please help before I lose [pull out] all my hair
I'm new to SEO, and am stubbornly trying to educate myself. I have a telescope shop in Canada, it's a small business that we run on the side. We're driving lots of traffic through FB and our outreach programs but I really want to increase our presence on search. We released a new website back in January and it killed some of our rankings. We're working our way back with a very specific set of efforts on regular SEO: Metadata and titles, although it seems that's not super relevant Building high quality backlinks and eliminating any spammy backlinks Rewriting product listings so that they are original content though I'm not sure how important this is in e-commerce Writing high quality articles and blog posts Working relevant keywords into our product pages and titles I understand that good SEO is about pushing on all the levers, and trying to make sure that your site is as valuable to the end user as possible. We're making some good progress, but I'm puzzled by the #1 shop in Canada. They don't put any apparent effort into SEO and they still rank #1 on every key product we compete with them on. I've worked with two separate, highly ranked and regarded SEO firms on this and neither has been able to tell my why this other site ranks so highly. Here's a specific example on a popular product that we both sell, the Celestron NexStar 8SE. Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069 Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the Telescopes Canada page. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page. But they keep ranking ahead of us, and right at the top of google search. Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). Our text is original, it’s relevant, we have healthy internal links to the page. According to Moz's page ranker it's 20 points higher than Telescope Canada's page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here. Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
Intermediate & Advanced SEO | | nkennett
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE Canada I have a feeling it's something technical that I'm missing, but I'm not sure how obvious it is with two 'professional' firms not finding it. I'd really appreciate any help or insight that you can offer.0 -
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
Very Old Pages Creeping Up - Advice
We are currently having very old pages dating back 5+ years ago appearing on moz all of a sudden, we don't necessarily get traffic from these links anymore and i doubt they still hold any weight. Currently they take you to a 404 page, would there be any worth in redirecting these links?
Intermediate & Advanced SEO | | JH_OffLimits0 -
I have an authority site with 90K visits per month. Now I have to change from non www to www. Will incur in any SEO issues while doing that? Could you please advice me on the best steps to follow to do this? Thank you very much!
Because I want to increase site speed, Siteground (my hosting) suggested I use Cloudflare Plus which needs my site to have www in order to work. I'm also using a cloud hosting. Im a bit scared of doing this, and thus decided to come to the community. I used MOZ for over 6 months now and love the tool. Please help me make the best possible decisions and what steps to follow. It would be much appreciated. Thank you!
Intermediate & Advanced SEO | | Andrew_IT0 -
Please share best practices for subfolders and paths in a domain name
I am seeking feedback on the best way to proceed with regards to a project I am working on. Say for example the domain was domain.com and this site wanted to target specific markets such as realtors, attorneys, churches, and restaurants. Which URL structure would be better? domain.com/industries/attorneys or domain.com/attorneys Can I get your feedback along with any supporting articles. This is for a large ecommerce site but these particular pages are solely going to be used for marketing purposes to bring those site visitors to the website to let them know we understand their needs. Thanks for your help> Malcom
Intermediate & Advanced SEO | | PrintPlace.com0 -
1 site on 2 domains (interesting situation, expert advice needed)
Dear all, i have read many posts about having one content on 2 different domains, how to combine those two to avoid duplicate content. However the story of my two domains makes this question really difficult. Domain 1: chillispot.org ( http://www.opensiteexplorer.org/links?site=chillispot.org ) The original site was on this domain, started 9 years ago. That time the owner of the domain was not me. The site was very popular with lots of links to it. Then after 5 years of operation, the site closed. I have managed to save the content to: Domain 2: chillispot.info ( http://www.opensiteexplorer.org/links?site=chillispot.info ) The content i put there was basically the same. Many links were changed to chillispot.info on external sites when they noticed the change. But lots of links are still unchanged and pointing to .ord domain. The .info is doing well in search engines (for example for keyword 'chillispot'). Now i managed to buy the original chillispot.org domain. As you can see the domain authority of the .org domain is still higher than the .info one and it has more valuable links. Question is: what would be the best approach to offer content on both domains without having penalized by google for duplicated content? Which domain should we keep the content on? The original .org one, which is still a better domain but not working for several years or the .info one who has the content for several years now and doing well on search engines? And then, after we decide this, what would be the best approach to send users to the real content? Thanks for the answers!
Intermediate & Advanced SEO | | Fudge0 -
Please suggest! Overstuffed URLs - to change, or not to change?
Hello guys, We are in doubts about changing URLs on our http://www.fiberscope.net/ store The site was hit by Google in January and has dropped from top 3 to top 20 for most of its keywords. Now we're working on some redesign, including removing of over optimized content from it. It looks like our categories and content pages URLs are overstuffed with keywords. Here is a dilemma. Should we rewrite them and set up 301 redirect or just leave as is? I look trough the seomoz Q&A and find out that a lot of guys got in troubles after redirecting PLEASE, Suggest!
Intermediate & Advanced SEO | | Meditinc.com0 -
Advice on further SEO
I am frustrated by a lack of progress for a major keyword I want to rank for. I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up. I am hoping somone can take a look at my pages and efforts and offer me some advice... Keyword is "National Currency" One site is devoted to this keyword: NationalCurrencyValues This site is ranked 30th and is down 9... and this page on another site is devoted to the same keyword ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx
Intermediate & Advanced SEO | | Banknotes0