How does Google handle URL shortening, do they pass link juice?
-
When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com. Do these services transfer link juice in the same ways as a direct link would do?
-
Thanks for your help everyone.
-
This is really useful! Thanks for share.
-
Here is a post on the Seo Moz Blog a couple of weeks ago. Provides good information to understand how shortened links work with ranking. http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google
-
Bit.ly uses 301 redirects which will pass 90-95% of the link juice to your URL (almost the same as a direct link). If a URL shortener uses 302 redirects then they will not pass any link juice.
-
Most social bookmarking websites are "no follow" so they won't pass on link juice anyway, shorter links also provide a better user experience and click through rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good or Bad - Google reviews from the one IP?
Hello, our client wants to place an iPad in their foyer where they invite customers to review via Google / Facebook. My concern is that having too many reviews from the same IP (and esp the business' IP) will look suspicious to Google (be it now, or in the future when the algorithm changes). Do you think Google collect the IP's of reviews? Any thoughts?
Social Media | | E2E0 -
Google Places only for business online? Correct or not?
Hi everybody, today i saw something in google when i searched "Blablacar", a company social to share places in cars. I saw, they are in google places, that is a correct way? What does google think about this? Thanks so much.
Social Media | | pompero990 -
Anyone just see a massive drop in URL Likes on their websites?
I just saw a big drop in Facebook URL Likes on my clients' websites. Has anyone else seen this too? Looks like Facebook is cleaning out the SPAM Likes.
Social Media | | Francisco_Meza0 -
Personal & Business Google+ Pages - which gives SEO juice?
Hi i set up a personal Google+ page and added a business page for my website www.over50choices.co.uk. The business page is linked to my site, but my personal profile "James Price" has the authorship and my blog, youtube, twitter accounts for over50choices linked to it - do i need to link all these accounts to my Google+ business page to get maximum SEO juice or will my personal page get picked up? Do i need to transfer all the social accounts to my business profille - help!? Thanks James
Social Media | | AshShep11 -
How do I start a Google Local effort?
I was wondering how can I start a Google Local effort and how is it beneficial?
Social Media | | bronxpad0 -
Google +1 and Facebook
Is it possible to add a link to Google +1 on Facebook to encourage people to click it?
Social Media | | PMC-3120870 -
Google does not index individual facebook posts often?
It looks like google (regular organic) does not index individual posts from facebook pages often, more likely the wall of the page itself or separate pages. Can someone confirm this?
Social Media | | qlkasdjfw0 -
Are Facebook page updates indexed in Google search?
I seem to remember an update where Google said it was going to include Facebook page updates into Google search, but perhaps that was a deal that fell through? If updates ARE appearing in Gooogle search, how do I troubleshoot a Facebook page where they are not?
Social Media | | KatherineWatierOng0