How does Google handle URL shortening, do they pass link juice?
-
When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com. Do these services transfer link juice in the same ways as a direct link would do?
-
Thanks for your help everyone.
-
This is really useful! Thanks for share.
-
Here is a post on the Seo Moz Blog a couple of weeks ago. Provides good information to understand how shortened links work with ranking. http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google
-
Bit.ly uses 301 redirects which will pass 90-95% of the link juice to your URL (almost the same as a direct link). If a URL shortener uses 302 redirects then they will not pass any link juice.
-
Most social bookmarking websites are "no follow" so they won't pass on link juice anyway, shorter links also provide a better user experience and click through rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to Social Media Sites
I am in the process of updating my website where all the URLs of my individual blog pages are changing. I have, in the past, done a lot of link sharing on Facebook, Linkedin and Twitter of my individual blog posts, but now on the new site my links will be different. Therefore, when I launch the new site anyone clicking on my previous tweets or facebook shares will get a broken link. Is there a tool I can use that identifies all the links on social media sites? Opensite Explorer doesn't show these - unless I am missing something? Any tips on how to overcome this would be very useful. thanks
Social Media | | goodge0 -
Do twitter profile links in bio pass juice?
Links that are added in the "Website" field in a twitter profile are nofollow. However, links added to the "Bio" section are dofollow. This has to mean these links are passing juice correct?
Social Media | | eli.boda0 -
Setting Up Business Google+
Is it possible to set up a business Google+ account without linking it to a personal account? I have already done this but would like a stand alone account for the business...
Social Media | | jj34340 -
SEO relevance of Google+. Should we bother getting Google+?
I've read mixed results about the SEO benefit of having Google+ for your company. I'm sure that a very small % of my sites user base has Google+ so if we did implement Google+ into our site I don't think we would really have anyone following us...or in our circle or whatever they call it. So are you guys using Google+ for your business and if so, do you think it's worth it for me to if I know barely any of my users have Google+? Google really seems to be trying to plush Google+ for business, with replacing Google places with Google+ Business and requiring people to log into Google+ to rate businesses. Any help is greatly appreciated. Thanks!
Social Media | | SheffieldMarketing1 -
How to Search Twitter Bios for URLs?
Hi Mozzers, Quick question, Does anyone know of a tool that can search Twitter bios for a URL then match the URL to the asscoiated twitter handle? For example, my twitter handle is @rosstav and the URL in my bio is rosstavendale(dot)com. I want a tool that searches bios for a list of URLs and returns the twitter handle. I tried Followerwonk but no joy. Any thoughts?
Social Media | | rtavs0 -
Do links in Paper.li twitter round-ups help my SEO?
My twitter feed is picked up in the daily roundups like Paper.li. Do these links count towards my SEO effort or are they just empty. Clearly they spread my content so that great, just wondered if the links pass juice to the site.
Social Media | | GlobalLingo0