Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Is there a PPC basics guide?

Paid Search Marketing

4544

Mozzin last edited by

something like:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

and, of course:

http://www.seomoz.org/beginners-guide-to-seo

but for ppc? :]
1 Reply Last reply
Reply Quote 0
RyanKent last edited by
David's recommendation is good. I am not aware of any simple, quality AdWords guide like the Beginner's Guide to SEO. A few other great resources:

-http://www.google.com/ads/agency/toolkit.html
- official adwords blog
- not a beginner's book but still awesome: Brad Geddes Advanced Google AdWords
- Google Engage Basic Training (AdWords for agencies)
- Free AdWords book from O'Reilly
Probably the best way to go is download the free book and go from there.
1 Reply Last reply
Reply Quote 2
David_ODonnell last edited by

I'd recommend the Adwords learning center if you feel confident enough after studying you can even take the Adwords exam(s) and get certified.
1 Reply Last reply
Reply Quote 3

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

PPC CPC Increase after Website Speed Issues Were Addressed

We recently moved our hosting provider over from WPEngine to Site Ground. We increased our page speed scores from D/F to a B this past week. However, we noticed an increase in our PPC cost per click due to the website speed being slower... we cannot figure out why this would happen. Has anyone else experienced something similar? A PPC landing page we have is---> https://www.medicarefaq.com/medigap/plan-a/
Paid Search Marketing | | LindsayE

0
Cannot re-activate PPC after GWT violation has been removed.

Google adwords not allowing us to reactivate after GWT violation removed and site deemed clean by Google. Attempts at reaching them for guidance have been unsuccessful. Any suggestions? Thank you.
Paid Search Marketing | | ahw

0
Is this PPC claim true?

I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS

1
PPC question for the experts

I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html
Paid Search Marketing | | MattAntonino

0
Best UK PPC management company

I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred

0
Starting Out With PPC, Need Some Advice

We are starting out with PPC for our site. I wanted to know what the best starting point is for our site. First, some basic info: We sell thousands of products from a large number of manufacturers We can offer the same prices as competitors, but we can't beat their prices Here are my questions: What would be my USP if my prices are the same, and we have the same store policies as competitors? Is it best to start with product pages (as opposed to keywords)? Meaning, setting up a feed via MC and connecting to our adwords account. Any advice is appreciated 🙂
Paid Search Marketing | | inhouseseo

0
Is ppc becoming more influential than organic search with consumers?

Simply put, are consumers clicking on ppc in lieu of organic search. In the past, people use to say that ppc accounted between 30-40% of traffic with organic accounting for majority of activity. My question is whether those numbers have changed, and if so, where are we now? A friend in Boston in does SEO, remarked that many of her 'sophisticated' friends didn't know the difference between ppc and organic. Seems odd, but with the move to place ppc results from the right hand sidebar to the top left hand column, certainly gives it more presence and makes the separation between ppc vs. organic less distinct. I certainly understand the value of doing both, but depending on the answer, it begs the question... is the expense of moving up a position or two in organic worth the effort and monies, if ppc is becoming the dominant raffic tdriver? Anybody have any recent statistics on ppc vs. organic? Thanks.
Paid Search Marketing | | ahw

0
Convince me I need a professional PPC service provider

Very new to SEO and somewhat new to PPC but I have managed a few campaigns before for an old website. I am very good with numbers, calculating ratios, conversions, etc. I have a strong analytical and business mind and the theory behind PPC makes sense to me. I know my target audience very well. I am an expert in the that field but I am not an expert in PPC. I am just starting out with a very small website advertising myself as a professional consultant in my field. The thought of spending extra money on a PPC guru when that money could go into my site or pay for visitors is a little scary. Do you think I can learn and teach myself all the tricks of PPC or is this an area where it really makes sense to hire an expert to do the work for me? My budget would be small at first ($500 or less per month) so every little dollar helps. Thanks.
Paid Search Marketing | | frankthetank2

1