Why am I getting different Google SERP result for same keywords?

[360Finance]

Hi Mozzers,

I have noticed recently that Google (.com.au) has been serving up different SERP results for the same keywords.  For example, one of our main keywords is "Car Loan".  One result will show our site as ranking #5 organically from 242,000,000 results.  A refresh of this search will then result in our site not ranking at all from 133,000,000 results.

We have been noticing this happen only in the last few days & more frustrating is that Google is throwing up the SERP from 133,000,000 results more frequently.

Would anyone know why this is occurring?  And what can we do, if anything, to ensure we are shown regardless of how many results Google calls from?  Is it from recent algo update & will it settle down over time?

Any help would be greatly appreciated.

(Just to add - I'm not gogged in to Google when completing this test & regularly clear cookies etc so I don't believe its a personalised search issue)

[360Finance]

Hi Tyler,

Thanks for the reply.  Over the last couple of months we've done next to no link building - our rankings improved since penguin so kept focussing on quality links rather than quantity.

We have however been focussing on removing any links which we felt were spammy.

But it is definitely weird.  It is definitely tied to the number of results Google is calling from though.  Why would the total number of results available change so dramatically for the same keyword??

[TylerAbernethy]

Weird.

Are you using aggressive off-page SEO techniques?

I haven't really seen results fly up and down every single refresh, but I have heard of results dancing severely on a day -  week basis.

In my experience major dancing has only occurred from over aggressive link building