Redirect or Rewrite? 2 pages ranking

[imageworks-261290]

We have two pages ranking for "Custom Web Design"

http://www.imageworksstudio.com/custom-web-design

ranks higher (consistently 9-13)

and

http://www.imageworksstudio.com/content/custom-web-design

ranks around 35-40

the latter is actually an older version of the article that never was replaced or taken down - but it has the majority of the links to it

Wondering if we should update the old content so it is not similar to the one that is ranking better or if we should redirect everything to /custom-web-design to see if it can secure better rankings?

[Cyrus-Shepard]

Looks like you've already performed a 301 redirect, which is what I would have recommended given that it's the easiest and makes the most sense from a users point of view.

Also looks like the page is ranking #10 at the moment, and Google's cache of the page (as of this moment) is July 26th. So it would appear that the change is very recent.

http://webcache.googleusercontent.com/search?q=cache:fh_cev4iQFYJ:www.imageworksstudio.com/custom-web-design+Custom+Web+Design&cd=10&hl=en&ct=clnk&gl=us

Hopefully you see some movement upwards in the next couple of weeks! Best of luck.

[SEODinosaur]

If both sites have clean profiles you can a) get one site on top of the SERP by 301 redirecting the juice from imageworksstudio/custom/CustomWebDesign to imageworksstudio/CustomWebDesign or B) Get both websites on the first page of the SERP. This would take more time and effort.