Does the page authority data also considers the on page factors like the presence of keyword in the title,meta text, and keyword frequency ??
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The moz difficulty score considers four factors for the top websites. are the on page factors included in the page authority data ?
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Hi Viswanatha,
Short answer, no. Page Authority is based mostly on link metrics. That said, it takes many factors into consideration, including Domain Authority and trust metrics.
Page Authority is a comparative metric, meaning that all other factors being equal, the page with the higher PA would have a better chance of ranking for it's particular keyword.
So 2 pages, each optimized equally for the same keyword, with exactly the same title tag, etc (forget for a moment that this is duplicate content) the page with the higher PA would likely rank higher than the lower one.
You can read more about PA here.
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I don't see how it possibly could, it is just a number. If it was taking into account a given keyword then it would an array of values for a given keyword - but it ain't!
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I do not think it includes onpage optimization at least from what i have seen
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