Anchor text
-
Hi there,
I am looking at creating some back links into my website using guest blogging, be it product reviews, competitions or writing the post myself. I had a look at my competitors back link profile, all I can say is that they all look artificial (paid for) the article itself reads well, however when I see something like this:
'If you house got burgled and you never had home insurance in place, you could lose thousands of pounds of household goods'
It just looks paid for, the question is if I am placing a guest post on a blog, what is best practice in making the link look more natural?
Thank you
-
Unfortunately your example is actually a good method and lots use it.
If you don't want to take that route you can leave the article link free, and place it in the byline which will make it look less spammy.
Like Craig said though don't generate a 100 guest posts all with the same anchor text 'car insurance', you need to mix it up, some with the keyword some with your brand name, some which are close to your target term.
-
Don't worry too much about including the specfic phrase match "home insurance" link. Get reviews of your service, and generic information attributes to "your comany" [link], and just make sure your page is about home insurance.
A few links like the above will help, but if all of them look like that then you're going to see some negative impacts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Examination of Anchor Text Ratios for SEO
A new article on Search Engine Journal asks even though anchor Text Ratios are considered important by many SEOs for ranking in Google, are they really something to worry about?
Link Building | | akhter87610 -
Tooltip text
Will adding tooltip text to al my links improve my rankings? I read some article, but it's a hell of a job to add tooltip text to al my links. i was wondering if it's worth the time: A tooltip text appears if the mouse hovers over the image or a link and is provided by using the TITLE attribute. A description of the image or the link then appears in the tooltip in a small yellow box (Internet Explorer). The TITLE text (tooltip text) gives a short description of a link or image. The difference between an ALT text and the TITLE text is that the ALT text is a short description that replaces the image if the image does not load. The number of links (internal and external) and images must be equal to the number of tooltips for every page. The number of TITLE text can be higher because ALT text can also be used for other HTML elements. Add Title texts to links or images for those which do not have them yet. Thanks!
Link Building | | Happy-SEO3 -
Changing Anchor Text and Domain Name on external sites
Hey guys, I was hoping somebody might be help with my current dilema. We have a international website due to go live soon which has changed its brand name. It is International educational website funded by the government is all I can tell you I'm afraid. They have over 40,000 inbound links many of which are images. I'm wondering what i site best approach. To contact the web master of the top PR sites and ask them to change the listing to the new brand? I was also thinking if I was to leave most of them there as they would be redirected anyhow. Could I be clever and add the new brand link to some of these sites without removing the old and reap the benefits of having two links, the old site url and the new site url? Here is the main dilema though, the commission wish to keep the old site live for 6 months before we can redirect. Thanks, Rob
Link Building | | daracreative0 -
What is an example of good anchor text?
Hi, I'm sorry to ask yet another question but the advice I get here is always so accurate and friendly that it's almost addictive. After Penguin I'm constantly thinking about what looks natural to Google. With regards to link building I can't really envisage any situations where natural anchor text would be anything other than either the name of our company or 'click here'. The only exception to this I would have thought would be if a customer was referring to a particular product on our site. Even in this situation I would have thought they'd have said 'I bought my cheap cartridges at Refresh Cartridges' with the company name still being used as the anchor rather than 'cheap cartridges'. I think if we're stripping it down to what works best from a human rather than search engine perspective then using 'cheap cartridges' rather than the company name would be just a little odd. Therefore my question is whether, when link building, I should just use my company name for all anchor text rather than trying to artificially mix it up to make it look ‘natural’. While I could vary the anchor text by saying 'cheap this', 'high quality that' and playing around with the text, almost certainly when used in context with whatever I am writing this would look unnatural no matter how many combinations I used. Is this correct or would my overuse of the company name make what should be a natural looking linking strategy look unnatural and harm results by not conveying the potential content of the page by using targeted anchor text. Thanks for your help. Chris
Link Building | | ChrisHolgate0 -
Exact match anchor text is negative signal?
Hi all, I am wondering if the exact match anchor text is 100% negative signal after the penguin. I mean even from relevant sites and natural use. During the last 2 weeks I see negative SERP changes and I start to think that it is because exact match keyword anchor text is used. I also use some other anchor texts along with it all the time.. but now I think of using 100% exact match anchor free links. Does anybody have similar observations? Thank you in advance.
Link Building | | VasilTasev0 -
What is the general consensus on using Text Broker for content?
I have seen generally good reviews for http://www.textbroker.com. Does anyone here have personal experience with it? We are considering using it for content creation for guest blogging for clients. As far as we have found, this is all within Google's acceptable webmaster guidelines. In general, how much editing is required from an article provided by Text Broker? Thanks!
Link Building | | outofboundsdigital0 -
Does it pay to change link text internally?
Most of my internal pages have their best links from within our site (of course we are trying to change that). Is it worth the effort to sculpt the link text to show varied text instead of most all showing the same link text? Or is that only important from external links?
Link Building | | joemas990 -
Longer Tail Keyword for URL and Anchor text
Hello If I am trying to rank for the term blue widgets as a primary, and also the term shiny blue widgets , and big shiny blue widgets as secondary - would the url /blue-widgets or /shiny-blue-widgets or /big-shiny-blue-widgets be better (all else equal) Would the word shiny / big dilute or affect of KW in the domain for the rankings for blue widgets (all esle equal) Regarding anchor text of inbound links, if the anchor text is shiny blue widgets, is that going to help me rank for both queries "blue widgets" and "shiny blue widgets" equally? (all else equal), or would including shiny, affect my ranking for "bliue widgets" Or is it better to keep the anchor text as just blue widgets (of course we could vary it) but Im trying to get a feel for how that would work as we are builfing some links I can control the anchor text. I hope this was clear enough Thanks Sam
Link Building | | Impact-2015550