View all Page for Product Overview Pages

[zeepartner]

Hi everybody!

We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once.

This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all

What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves).

I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages?

Thanks for your thoughts on this!

[zeepartner]

Hi Ben

Thanks for your thoughts. Makes sense to use rel=next/previous. Im just not certain if I should also indicate the view-all page. We do have one, but I think it's a better user experience to display just the first 30 products (since that page loads faster).

[BenRWoodard]

I would make sure you have the rel="next" and rel="previous" properly installed and continue optimizing the page that google sees as more valuable to the users for that SERP.

The architecture of your site is going to make it a bit difficult to do anything else.  I could be wrong but I haven't seen too many SERP's that include an inpage anchor text link in the URL. (page.html#link)