How to build links with really good S3 hosted video using JW Player
-
I have a number of really good quality videos that are embedded on my own site. Many are "how to" or "what to do if" type video guides with questions answered by experts. They were professionally shot. So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player. We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage.
Now the real problem is how to get some link benefit from them. They should be viable and valuable link bait. My initial thought was to do a PR Web type press release with the video embedded in it. The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely. PR Newswire has different issues but the end result is the same, I can't embed those videos with them either. As far as I can tell, all I could do with a press release would be to link to the videos. Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally.
So, I put it to the experts. Does anyone have any suggestions as to how to get some link benefit from these videos? Any ideas at all? I am stumped. Any advice would be appreciated.
-
Well I think you should for sure get some pages on your website with the videos on them and a video sitemap setup.
A way to get them in the press release have a picture of what the video looks like with a url to your website.
Its cheap but if its a good video people won't bounce cause of it.
Just an idea
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube SEO: Can low quality videos you posted in the past hurt your seo for future videos ?
I have a very old youtube channel (10 years maybe) with some low quality videos and a few thousands subscribers. Now I decided to give it go and make good quality videos. But one question keeps coming: maybe the fact that this channel is old and with bad videos with very low retention, this would affect the seo of the new videos ? Is it better to start a new channel from scratch ? even if its more difficult ? Thank you!
Image & Video Optimization | | glinski.netflix0 -
Video Title length
Hi, I was wondering if there is a limit that anyone puts on Video Titles or descriptions? This is for video that is hosted on our server and not on Youtube.
Image & Video Optimization | | mattdinbrooklyn1 -
Can I use PO boxes as an actual business Address?
Hi mozzers, A potential future client(electrician) covers 40+ locations in one region(local SEO) but only has 1 address. He wants to rank for at least 5 to 7 main locations which he has PO boxes for. Can I use these as addresses on his website or will it be seen as violating the google guideline? If it is no good what should I do? Thanks
Image & Video Optimization | | Ideas-Money-Art0 -
Video Marketing
Hello all: What is the key to making high ranking videos? Putting your domain name in the title with the keyword?
Image & Video Optimization | | hecheatedonme.com0 -
Video Optimization (micro data)
Hello, people. I have a questions regarding on Video Optimization using microformat. As you all know, Google, Yahoo and Bing now support Schema. I want to use microdata or micro format to add explanation for my video. I am wondering now... that Schema has "VideoObject" micro data. Also Google support "facebook share" for video. Which one should I use for my video? Can anyone tell me difference between above two? HELP PEOPLE~! PLEASE!
Image & Video Optimization | | Artience0 -
Is there a free/cheap self hosting video site? Can't afford wistia, but want to do it for the seo benefits
Is there a free/cheap self hosting video site? Can't afford wistia, but want to do it for the seo benefits
Image & Video Optimization | | anchorwave0 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0