Increase Search Ranking for CEO
-
Hi guys
My company CEO is concerned that when her name is googled pictures of a glamour model appear in the image results area.
The glamour model shares a second name with our CEO and this is why the model's images are appearing.
I have been asked to rectify this situation.
My CEO has a linked in page and twitter account which are underused but no personal page on our company website.
I was thinking of buying the url for the CEO's name and optimizing a small site for her name with bio etc and links to twitter, lined in etc. Would this be the best strategy?
Thanks
Gavin
-
I might do a combo of adding a page to the company website's about section, as the company site already has domain authority and could easily rank well. For example, if you do a search for "Rand Fishkin" his SEOmoz bio is the first thing to show up in the SERPS: http://www.seomoz.org/team/randfish. Make sure to link that page to any other page on the web about her.
It also wouldn't hurt to set up a simple website with her matching name domain (for example mine is http://jensablelopez.com - that other pesky Jennifer Lopez has all other domains taken up.) and make sure that site links to the company about page as well as social channels.
But if you want the images to change, then make sure that the images on the company website and the new domain, as well as the social sites really, are all optimized for her exact name. Make sure the image name is her name and the alt text is her name and any links.
I'd also set up a google+ account and add a few images of her that she's ok with and tag herself in them. Google is showing G+ images in image search now and this is a good way to get your photos out there.
Hope that helps!
-
That's understandable. Just be sure to communicate the realistic chances of out ranking that glamour model on each keyword related to your CEOs name. I don't know how popular this model is, but it's probably going to be difficult. Once you've communicated how hard this is going to be, your CEO may be open to more creative solutions.
Unless you're in an industry that requires you to be super "family friendly", I think that your CEO will get more out of embracing the joke than out of denying any connection with the model.
-
Thanks Mat
Thats exactly the result I'm after. I'll give this a go and try.
Thanks
-
Another fantastic example of the power of exact match domain name. Nice.
-
Thanks Micah
I'd be happy to take that idea forward, however would have trouble convincing my CEO!
Cheers
Gavin
-
That's going to be a tough one. Beautiful people are popular on the internet. It's just a fact. There's probably quite a bit of anchor text links containing that last name, pointing at pictures of the glamour model. There's probably also a large volume of searches looking for that glamour model, compared to a fairly small number of searches looking for your CEO.
My advice is to make it a joke, and become part of the joke. Do your idea of a website with a URL containing the CEOs name, and optimize it for the CEOs name, etc. On the site, post a pic of the glamour model. Post some copy that says something like "Apparently, I share my last name with a glamour model. I don't actually look like that. If you were looking for the glamour model pictured on the right, and not a CEO with X years of experience in the X industry, click on the picture. If you want to learn more about X CEO and my insights into the X industry, click here for my blog."
-
It's a good plan, although if the "competing" picture isn't an exact name match then it might not be needed.
If the CEO has their picture of a well linked page on the main site ("about us" usually does the trick) that is a good start. Have the image name match the search term and be sure to use the alt tag as well. Also have the exact term on page. Links (mentioning the target phrase) are always helpful as well.
Here is a good example of how it is done: Search for "best looking man in the world". You'll probably get some image results including some predictably polished looking gents. However there is also one pasty looking capped Canadian there - a nice chap called Joel. See what he was up to at bestlookingmanintheworld.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do we build rank on a domain with an offsite blog?
We have a site (domain y) that we'd like to integrate a blog into but our team doesn't have the bandwidth to do this. So, we've been exploring the option of building the blog in WP and hosting on a separate domain (domain x) and redirecting from domain y to it. My concern is how this affects or undermines rank value on domain y (effectively all the value from the blog resides on the blog domain x). How might we go about integrating an offsite blog into the core domain while maintaining search value? Is there a way? Thanks!
Technical SEO | | J-Me0 -
Increase in pages crawled per day
What does it mean when GWT abruptly jump from 15k to 30k pages crawled per day? I am used to see spikes, like 10k average and a couple of time per month 50k pages crawled. But in this case 10 days ago moved from 15k to 30k per day and it's staying there. I know it's a good sign, the crawler is crawling more pages per day, so it's picking up changes more often, but I have no idea of why is doing it, what good signals usually drive google crawler to choose to increase the number of pages crawled per day? Anyone knows?
Technical SEO | | max.favilli1 -
Are these redirects damaging my rankings
Hi, just been going through my google webmaster tools and i have found a number of soft 404 errors and was shocked to see these redirects going to my home page. | URL | Response Code | Detected |
Technical SEO | | ClaireH-184886
| --- | --- | --- |<colgroup><col style="width: 45px;"><col style="width: 80px;"><col><col style="width: 120px;"><col style="width: 90px;"></colgroup>
| | 1 | staging1/jupgrade2/component/k2/item/475-gastric-band-hypnotherapy-expert-says-government-are-not-doing-enough-to-fight-obesity | | 7/25/13 |
| | 2 | staging1/jupgrade2/category-menu/item/1068-coronation-street-nick-proposes-to-leanne | | 7/28/13 |
| | 3 | staging1/jupgrade2/category-menu/item/1086-coronation-street-fiz-nearly-gets-tyrone-in-trouble-with-kirsty | | 7/28/13 |
| | 4 | staging1/jupgrade2/category-menu/item/1155-coronation-street-kylie-considers-telling-david-about-her-affair | | 7/28/13 |
| | 5 | staging1/jupgrade2/category-menu/item/1157-coronation-street-fiz-is-worried-when-kirsty-pays-her-a-visit | | 7/28/13 |
| | 6 | staging1/jupgrade2/component/k2/item/750-actress-hilary-duff-is-sued-over-car-accident | | 7/25/13 |
| | 7 | staging1/jupgrade2/component/k2/item/843-what-your-dogs-bottom-scooting-behaviour%E2%80%99-really-meansI would have thought that the developer who upgraded my site would have either had these blocked or directed them to the correct page. i am now guessing that there are going to be hundreds of these appearing and would like some serious advice.normally with old pages i would have them going to the relevant articles or pages but it seems the developer has redirected hundreds of these to my home page, which i guess is going to confuse google. i would like to know if this will confuse google have all these pages going to my home page.i have tried to find out where the developer in my site has redirected the pages as they are not in my htaccess file, i use joomla.can anyone let me know what i should be doing with these to solve the problemmany thanks |0 -
Site Redesign - Regaining Rankings
We just finished designing a whole new site that will hopefully convert better than our previous site and we are currently coding it. We are hoping to get the site out in the next month or two (or three!). We want to know what to expect in regard to our sales from SEO. If you successfully launched a site redesign and your conversion rate improved, can you answer this question? How long will it take for my rankings to regain their initial ranking and then hopefully rank even higher?
Technical SEO | | EcomLkwd0 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0 -
Third Party Ranking Software
I have used a number of different tools for getting ranking information and have been using Cuterank but it now seems to be report the wrong results. Any suggestions for the best third party ranking software. It would allow me to check google, yahoo and bing ranks, compare month on month and produce branded PDFs. Any ideas? Thanks in advance.
Technical SEO | | highwayfive0 -
Duplicate content domains ranking successfully
I have a project with 8 domains and each domain is showing the same content (including site structure) and still all sites do rank. When I search for a specific word-string in google it lists me all 8 domains. Do you have an explanation, why Google doesn't filter those URLs to just one URL instead of 8 with the same content?
Technical SEO | | kenbrother0 -
My site ranking
Hello, I have a website and working more than 1 year ago,I worked hard last year and paid alot to make guys write articles from my website to other forums so my keywords rank high and got good visitors, then I get in much care in SEO and found SEOMoz with is very nice,when I downloaded the tool bar it was a shock to find my website is almost zero although the big effort I had, I can do more but I need to guide what I exactly need to improve my website,I almost read alot of the beginner PDF and got good information to work with and can hire people to help too. I did a real big work sharing my subjects and i can see them in top#5 google but for other sites and now i found I am still zero 😞 adding my links inside also didnt help or counted. attached the statistics of the website and the competitors site to let me know which important things to take care to jump over. would be very thankful for detailed help, Best Regards 1_01308477251.png 1_01308477465.png
Technical SEO | | nesr_20200