Most Important SEO Factors / Methods
-
What would you consider to be the most important factor / method of SEO? In my opinion;
- Competitive Research
- Identifying Keywords / Phrases with high Search Volume
- URL selection
- Link Structure
- Link Building
- Meta Information
What's yours?
-
I believe content is the most important factor, and then on-site optimization which would include URL selection, Identifying keywords, and structure. Once that is out of the way I move on to link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News results ...can it be SEOed?
Hello Everyone. I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results. I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head. The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain. Some of the points I believe are important quantity and quality of content (% of aggregated vs actually original content) overall % of "news" content vs rest of the site content authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?) overall site authority rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it? making sure to have basic SEO in place: canonical tag, unique headers, etc. What am I missing? They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future? ANY input is appreciated.
SERP Trends | | 1stOTLJK0 -
Can someone explain this about Etsy/Pinterest SEO?
Hello Moz Wizards, Could someone help me out with this? It's not related to my own site's SEO...but maybe you have some perspective on how Etsy and Pinterest do SEO... The issue is this - until recently, I was certain that individual stores/listings in Etsy (maybe Pinterest too) did not show up search results apart from the meta Etsy listing. Now I'm seeing competitors on Etsy show up as separate search results - not via their own websites, but their actual store or listing within Etsy. How is that done? I don't ever recall that happening, as I thought Etsy controlled the SEO access to their stores/listings. More importantly, how can I do that? Thanks for any insights you may have. Sharon
SERP Trends | | Sharon20160 -
Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue. I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines. Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks? I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
SERP Trends | | WilliamKammer0 -
How to count number of app's installations for users who install app from https://play.google.com?
The task is to find out which banner on my site provides more installations of the game. The banners' urls link directly (refferal source in the url is specified) to the game page on https://play.google.com. Google Analytics and Google Play are connected but I've faced the problem that Google Analytics counts only visitors who install app via Google Play app so visitors from the banners to play.google.com aren't counted at all. That's the question, is there any way to count visitors to the app page on play.google.com and to count the number of installations by these visitors ?
SERP Trends | | seoMob0 -
Link building concept (Croslink different mediums sites for seo purposes)
Hello all. This is my first post to seomoz.
SERP Trends | | nikosvasilakos
A large News Media Group has a News Vortal and 3 magazines (for kids,health,fashion)
All those different mediums have their content in independant websites (since the branding of all 5 Medium is very strong).
My question is how to croslink them editorially for seo purposes?
Is it ok if i put a news box at every magazine site?
Should i create links to news articles or to news categories or both?
Do links from unrelated sites dilute your rankings for your key phrases ? Thanks in advance0 -
What are your go to SEO & Marketing forums?
This is more of a starting point for a discussion than a question, but I am hoping your answers will be of interest to most of the readers. Apart from SEOmoz what are your favourite forums and blogs for SEO and internet marketing news. Do you also read non-web marketing blogs?
SERP Trends | | ske110 -
Getting rid of negative websites/reviews
I have a client who is semi-famous and has some negative press that is appearing at the top of search engines. What is the best way to get rid of these?
SERP Trends | | StreetwiseReports0 -
My customer has about 50 domain names they own, what can I suggest they do with them to increase SEO?
This customer has purchased about 50 domains over the years and has them all redirecting to their main website. What could I suggest they do with all of these domain names to increase SEO? Any ideas are greatly appreciated... Thanks!
SERP Trends | | jboddiford1