International Link Building - France, Spain, Germany, Italy, Switzerland
-
I've got a partner agency (non-SEO) in Europe who wants to send some additional SEO business our way, but I don't currently have a system in place geared specifically towards international, country specific link building.
Does anyone know of any resources (blogs, lists, tools) specifically geared towards getting links from country specific TLDs for France, Spain, Germany, Italy and Switzerland? (.fr, .es, .de, .it and .ch are the TLDs.) .co.uk sources would also be handy.
A list of potential link building sources in those countries would be most helpful. I fully understand the SEO elements in play for international SEO, I just don't have any decent resource lists for those specific countries.
Sites in those countries that accept guest blog posts, language specific infographic sites, foreign PR platforms, high-quality non-penalized directories...really anything would be awesome!
Thanks in advance folks!
-
Hey Jon - I appreciate you posted sometime ago but we have natives working successfully in all of the regions you mention, particularly Germany:
Of course, there are no shortcuts here... One needs to be creating high value link-worthy content and building long-term relationships with audiences in these regions.
Its then a case of reaching out to the right publishers and demonstrating why your content or product offering is valuable to their audience.
Please get in touch if you'd like to learn more about how we could help.
All the best,
Charlotte. -
We never did find any great resources, and there would have been significant challenges and costs to hunt them down. We decided it didn't really make sense to build out a unique system for a single potential client, so we instead recommend a few SEO companies we trust that are based in Europe.
-
Hi Jon - great discussion and was my question exactly (albeit Germany, Spain & France). This was over a year ago now and I'm wondering what sort of solution you settled on or found to be most effective. I think my difficulty is finding a solution that doesn't force the client's budget beyond their expectations in terms of engaging native speakers to create language specific content and the requisite research and outreach to get links hosted on country specific TLDs. Any good outcomes so far?
Cheers in advance of any advice!
James
-
Thanks Micah! We're definitely considering looking for local resources to help, and we'd certainly consider partnering with an SEO (agency or individual) in any of those countries for the fulfillment. Not sure exactly how to go about finding a quality SEO in those countries (or who is at least familiar with them), but open to suggestions.
-
Thanks Stephen! We'll definitely look for some native help, but we at least want to try and put together a decent list to have them work from. We'll share what we find!
-
Its a different world out there - the industries are not as developed, the site metrics are way lower that what you would expect from UK/US, in most cases. Generally, tactics, thinking and approach to SEO is way behind - remember not many of these sites would have felt panda or penguin - so many are happily buying low quality directory links still
Also US based crawlers don't do a very good job of picking up non-english sites so your potential investigative resources are a lot smaller
Trying to get SEOs in the under developed markets to understand that they cant buy links has been very challenging! If you do find any resources, please share
You definitely need someone native to help and I suggest trying a lot of different strategies in order to find something that works.
S
-
I realize this is probably not the response that you're looking for, but hiring a native of that country is your best bet. A native who isn't trained in SEO at all is still probably better than an SEO vet who is a non-native non-fluent speaker of the language.
A native who is tech savvy is going to be able to give you insights you would never have as a foreign SEO. You just need to make sure you hire someone who is tech savvy and teachable.
I hired a French person because I deal with quite a few places in France. She had no SEO experience at all before, but within her first week she was able to tell me things like "This website is like the TripAdvisor of France." She's been a fast learner and a huge addition to our team.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce Product Page Optimization & International SEO
Hello, I'm working on our website SEO optimization. We have a thousands of products pages with different structures for the languages (arg) and very depth folder path .com/[folder]/[folder]/[folder]/product1.hmtl So now I have the happiness of working on the optimization of the website with themajor risk of impacting all current ranking. But anyway, here are a few questions I have on the way. Part 1 - International URL Our websites target people per country and languages. We do not have shops per countries (not enough resources_) but we try to get at least website per languages. What could be the best option?_ Url Parameters +hreflang So we save one folder less and the proper setup. But I'm just scared it's gonna be too messy for Google URL:.com/product1**?lang=fr** Product page:link rel="alternate" hreflang="en" href=".com/product1" / Language folder + hreflang one folder more but clearer structure URL:.com**/fr/**product1 **Product **page:****link rel="alternate" hreflang="en" href=".com/product1" / Part 2 - Product URL Our website is structure per categories so the product comes after. However, I've seen a lot of websites recently removing the categories to save folders space. What should be the most efficient option? Category folder It's obviously a good practice but this + the language folder makes already 2 folders URL:.com/categoryA/product1-{targetedKW} {targetedKW} = cheap product, best price or else All in url I've never done it but it somehow makes sense URL:.com/categoryA-product1-{targetedKW} Part 3 - Keyword stuffing As I'd like to get most of it automatically done, what could be the best places to add a few KW. **Markups:**All the ones we can **Meta Descriptions:**optimize one for Google + one for twitter + one for facebook Longer to do but then from google shopping and other automatic links, we could have the perfect or, at least, best description possible **All other option:**Reuse our product name + {targetter KW1 KW2 ...} Product description_ex: content_ Buttons (click to buy)ex: button title="Buy product_name cheap" alt="Purchase product_name"Buy Product name/button Images:same than above Meta:Titles and meta description Hn
International SEO | | omnyex0 -
Google Analytics Search Console for International Countries
Hi Moz Community, Our e-commerce site is trying to gauge the opportunity of certain queries for specific countries. I'm trying to use the search console data presented in GA to do this. I'm looking at the top queries filtered by each country and also the top landing pages for each country as well. The non filtered data for queries and landing pages is completely different than by country and some if it looks wrong. For instance, our most popular query by impressions shows 0 query impressions in the US once filtered by country. Our site is based in the US so this doesn't make any sense, the same is true for landing pages. Is the queries and landing page data in GA under search console a combination of all countries? Since our target is set to the USA in search console is this data technically US based? How is this data so off? Thanks for answering!
International SEO | | znotes0 -
B2B International Subdirectory - How Unique is Unique?
With the power to upload unique xml sitemaps for a subdirectory targeting the UK, geo-target the UK in WebmasterTools, and the ability to adjust content to adhere to en-gb standards, would it still be essential for a site to re-write all of it's content if it wanted to rank well or could we just use the same content as our en-us pages with the dialect changes and other tools mentioned above? Not interested in unique TLDs or subdomains.
International SEO | | SEOPPCDP0 -
Keyword selection for international company
Hi everyone, I am working on a new project for a telecommunications company with its target audience in various countries around Europe and USA. They only have 1 website in English and don’t have content specific to different countries. Ineed to choose keywords for this project but I am finding it quite challenging as usually my keywords are localised. In this case I cannot restrict keywords to any particular country. At the same time I know that it would be extremely tough to rank for generic keywords. What do you suggest?
International SEO | | ICON_Malta0 -
International Hub site: .uk vs domain vs subdomain
Financial company with 2 sites: 1- Mybrand.com for the US market.
International SEO | | FXDD
2- global.mybrand.com is the hub for international with selection for 10 languages: drop-down allows selecting between mybrand.jp, mybrand.fr, etc Now we have the opportunity to redesign the site from zero and I am exploring to get rid of the subdomain for the global site What would be your preference to use as the international hub? a) mybrand.co.uk: I have to use lawyers to get the URL from squatter b) mybrandGlobal.com : URL easy to get, and can be geo targeted using google webmaster tools. Cons: It might not rank as well as .co.uk in the UK, which is our biggest market c) global.mybrand.com-- pros: keep using it because it is aged and has some authority. Google might now see subdomains as part of TLD, thus making it a valid way to separate international from US .. Cons: SEO best practices advice to avoid subdomains because it might not pass full link value across domains. There is not really different content the subdomain, it is just the hub for international Thanks in advance for the help0 -
Panda Update rolled out to Spain, France, Italy and Germany?
There have been changes in the traffic of big websites in Spain, France, Germany and Italy, spread rumors about the Panda Update. Anyone can to support it?
International SEO | | IEmpresas-929330 -
International SEO - auto geo-targetting
I read with interest the recent post on international SEO and the top level domain architecture approaches to local content: http://www.seomoz.org/ugc/folders-vs-subdomains-vs-cctld-in-international-seo-an-overview#jtc135670 The issue I have is a little more complex: The business sells a wide variety of products (37) but one is by far and away the biggest and most popular. This means that due to the link profile of the various country sites and HQ site, search engines categorise the site according to this product (this is easily seen with the Google Adplanner) and the other product lines suffer as a result. The current architecture is to have a .com site and then individual ccTLD country sites, again with all products on each site. This creates an issue as in most countries the brand is not strong (compared to the keyword names and search volumes of the products) and so it is not that effective in generating organic traffic. The .com hogs much of the inbound links and the country sites themselves are not that well optimised for a number of reasons. A proposed solution has been to leverage the strength of the .com and the search volume for the product names, and to produce thematic sites based on each product: productA.brand.com
International SEO | | StevieCC
productB.brand.com
productC.brand.com In this way, the sites, content and link profiles are aligned around the more desirable products and we can expect improved organic search performance as a result (or at least ensure relevant traffic finds the relevant content fast). In terms of providing localised content, the plan was to use content mirroring and to then assign each content mirror to a specific geo-location using the webmaster tools console (and other SE equivilents). This is shown I think in one of Rand's videos. ProductA.brand.com/de/de Germany site for product A with unique German content
ProductA.brand.com/fr/fr French site for product A with unique French content This makes economic sense to me as to utilise the ccTLDs would result in hundreds of separate sites with all the licence and server considerations that entails. For example, for product A alone we would have to produce: productA.brand.de
productA.brand.fr
productA.brand.cn
productA.brand.jp
ect ect ect This just would not be sustainable in license/server costs alone across 37 products and 24 countries. However, I saw in a recent presentation at SES London that (auto) geo-targeting is risky, often doesn't work well for SEO and can even be seen as cloaking. I think the above strategy could still work, but perhaps we should avoid the use of auto-geotargetting altogether and hope the search engines alone do their job in getting users to the right content as we optimise the unique content for each country (and if they don't, ensure our desgn, UX and country selectors do the job instead). SEO guru consensus is to use the ccTLD if you own it, but as described above, in the real world that just isn't possible or practical given the company's strategic position. Which leads to the final question- we do own the brand ccTLDs- if they are directed back to the content mirror for the country on the .com, is there any SEO benefit in doing so aside from directing back any link juice associated with the domain)?0