Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you have too many words on a page for SEO?
-
One line of thinking is that you can not have too many words on a page because the more words you have the higher the chances that a long tail phrase will attract traffic. But can you go overboard with this? Is there a limit to the number of words on a page in terms of SEO?
-
I usually add the largest portion of content to the home page, around 1200 words, and then make the inner pages around 300-600 words, but it really depends on what the page is about. If I have a page with a good topic I will add more text as long as it is relevant to the keywords.
-
Irving,
When you say minimum of 500 words on a page, what are you basing that on? Typically, depending on type of page, we look at a low of 100 words and try to max out around 300 if possible. (Obviously, there are exceptions to any of this).
Thanks
-
Minimum of 500 words on a page. If the page is informative and not repetitious you can make it as long as you want you'll never get penalized for adding too much good content. Some wikipedia pages for instance are extremely long.
But the reality is if you're not a site with user generated content
a) who's got that amount of time to dedicate to every single page
b) overly wordy pages on a commerce site kills conversion rates
c) chances are that much content could be broken up into a few pages which all target different keywords better
-
When optimizing your site's txt content, mys suggestion is to write for your audience. Write txt that accurately describes the overall theme and tone of the page. Of course you want to implement certain long tail & short tail key phrases, however this MUST be done in a way that reads for the audience and not for Search Engines.
So to answer your question a bit more directly:
- You want to write enough content that will accurately explain or convey your overall on page message. Typically more than 1-2 paragraphs. How do you know when to stop? When the txt begins to become repetitive or less relevant. Quit while you are ahead
- In regards to long & short tail key phrases, I would keep it to about 20-30% of the overall content. I would split up as follows; Include in the beginning somewhere in the middle and at the end. (I know that sounds simple) The trick is not over doing it and having it read for your audience ! Ask yourself would I read this?
Hope That Helps
-
I completely agree with you, Robert. Content for the sake of content doesn't help anyone, including the SEO working on the website. Each page should have a focus and should stick to that focus; concise, informational and clean. Thumbs up to you, sir.
-
I wouldn't say there is a limit but you if you are writing about a limited topic, the more you write, the less focused your content may become. Although it will improve long tail, could hurt the target phrase you are trying to rank for.
In addition, if you just start repeating yourself over and over again, it wont do you any favors. You are better off writing more succinctly with high quality so that people looking to solve a specific problem can visit that page and find a solution (and hopefully link back to it!). If its too long, it might be harder for a person to find what they are looking for.
-
Well, I disagree with that line of thinking. I think each page should be optimized around a general keyword (with variants as applicable) and that the content should be such that it is something users want. If I am searching and find a page with a 1,000 words and it starts deviating from answering my query, I leave.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
How do I fix a broken link to a product category page in wordpress?
We are building a new site currently at http://67.222.109.48/~cheapnan/ I started doing some SEO after the developer I hired failed to do it even though it was in the agreement. I did our old site so I should be able to do this but I am new to wordpress. Now when i go to the products tab at the top of the page the first 2 have broken links, I checked the rest and there are 3 total that I need to fix. I am unsure how to access the navigation so I can fix the links. Please tell me where to look.
Content Development | | cheaptubes0 -
Any Idea who i can contact at Google Finance?
Hi Everyone, I run a popular news site and we are already working with Yahoo Finance, CNN, USA Today, CNBC, etc...
Content Development | | fattestcat
The one site we really also want to start working with is Google Finance - but there is no way as far as i can see of getting in touch with them. Our content is the best in our sector and every news site we pitch we almost always start a relationship with - i just need an in. Does anyone know who to contact or how to get in touch with them? Thanks for any advice. James0 -
Why is redirecting all broken pages to the homepage is a bad idea?
I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why 🙂
Content Development | | VinceWicks0 -
Pages and categories with the same name?
I manage a wordpress based site that is needing to under go a site architecture overhaul. the site is christ.org and one of the problems is it has 89 pages but really only 4 are navigatable (not a word apparently). The site also has over 400 posts so categories and parent pages are both definitely needed. One option is I convert a lot of the pages into posts, but would that happen to break any links pointing to those pages turned posts? Or another option is to keep the pages and posts and create a bunch of subpages, then I would most likely end up with similarly named categories and top level pages. I would guess the name of the category needs to be unique from page titles right? And not just unique but very much differentiated than any page title (not posts but page titles). Maybe what I need to do is convert the pages that are not really unique into posts and put them in the category it fits with. And then keep those that are unique as top level pages. The architecture needs some serious work I think 🙂 Any help would be greatly appreciated.
Content Development | | ThridHour0 -
Christmas Music for SEO's
Hello On a lighter note just wondered what Christmas song's are the favorites of the SEO industry? One from each of us in our team: Fairytale of New York - The Pogues Santa Claus is Coming to Town - Jackson Five White Wine in the Sun - Tim Minchin Last Christmas - Wham! Christmas Wrapping - The Waitresses 🙂
Content Development | | highwayfive0 -
What are tier 1, tier 2, tier 3 keywords (pages)?
I am seeing these terms, but for the life of mine I can't understand what they are. Could anybody explain that in layman's terms? Thanks.
Content Development | | VinceWicks0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1