Drop in Visibility and Visitors
-
I have had several sites have their SE Visibility and Visitor traffic drop of a cliff on August 10. I know there was a Panda update but I cannot determine why these sites incurred such a precipitous drop. Any advice?
Mike
-
There was also the June/July 86 pack released on the 10th August.
Check out Search Engine Lands overview of the changes, they do a far better job of explaining the changes than I could
http://searchengineland.com/googles-june-july-updates-130392It seems the updates focus on quality, the new algo has been updated to help users find "high quality content from trusted sources"
That suggests to me that quality of backlinks and possibly social shares may be factors, so in addition for checking items already mentioned by Oleg and Donnie, I would certainly do some backlink analysis against the sites that are now occupying the spots you used to.
Hope that helps
-
Hi Mike,
Check you anchor texts, are you linking in with all keywords and no branding/URL? Does your linking profile look natural? Are your links quality/related to your niche?
Is your site a good site do your users like what they find? or do they go back to the SERP for another link?
Without a URL its hard to give you real constructive criticism.
-
The August 10th update was not related to Panda. It is named the Emanuel Update and it affected the rankings of sites based on the number of valid copyright removal requests.
So unless your site has a lot of copyright infringing material, that wasn't the source of your traffic drop.
-
Check the links of your competitors and see if they increased.
-
Check your own backlinks and see if you received any negative seo.
Can't really tell you much more without knowing the site.
Cheers,
Oleg
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google June Core update massive drop in visibility and rank
Following Google Core update in June, I noticed that some websites has seen small improvements or stayed on same positions in SERPs, but our website received nearly 60% visibility drop. Now, after two weeks, some keywords shows "slight" improvement, while majority of keywords still sits on quite low places in searches. Even others big brands got hit after update, but some competitors didn't and overtook our positions. Anyone else noticed any patterns after update and can share some thoughts? Thank you.
Algorithm Updates | | Optimal_Strategies1 -
In one site a 3rd party is asking visitors to give feedback via pop-up that covers 30-50% of the bottom of the screen, depending on screen size. Is the 3rd party or the site in danger of getting penalized after the intrusive interstitial guidelines?
I am wondering whether the intrusive interstitial penalty affects all kinds of pop-ups regardless of their nature, eg if a third party is asking feedback through a discreet pop-up that appears from the bottom of the screen and covers max 50% of it. Is the site or the third party who is asking the feedback subject to intrusive interstitial penalty? Also is the fact that in some screens the popup covers 30% and in some others 50% plays any role?
Algorithm Updates | | deels-SEO0 -
Anyone seeing big drops in Bing this month?
Seems like our Google rankings are improving on most sites, but BING took a big hit this month for many of the sites we working on. I have never seen them drop like this before. Anyone else seeing the same thing? I am wondering if it is because we are building a lot of brand links vs. keyword links and Bing still wants to see the keyword links. What have you seen?
Algorithm Updates | | netviper0 -
Would 37,000 footer links from one site be the cause for our ranking drops?
Hey guys, After this week's Penguin update, I've noticed that one of our clients has seen a dip in rankings. Because of this, I've had a good link at the client's back link profile in comparison to competitors and noticed that over 37,000 footer links have been generated from one website - providing us with an unhealthy balance of anchor terms. Do you guys believe this may be the cause for our ranking drops? Would it be wise to try and contact the webmaster in question to remove the footer links? Thanks, Matt
Algorithm Updates | | Webrevolve0 -
Dropped from Universal Result: Local
For quite some time our Google Places listing has been in the Universal Results...(for this keyword there is a 7-pack result). Which was great, we had a PPC ad at the top of the page, we were 3rd in the Universal Results (there was 3 places listings before the natural results)...and we were 6th in the natural results - meaning we were on the first page 3 times...which means a happy boss....and lots of traffic. The old places listing was linked to our new Google+ Page pending the eventual demise of places and the merge. The merge has happened, all information from the places listing has migrated (apart from reviews and photos??) and the places listing has been deleted (URL returns 404 error). Problem is now my Google + Page is not even within the first 2 or 3 pages of places results never mind in the Universal results. So it would appear the rank / authority that the places listing had...hasn't been transferred to the Google+ page. My competitors...who were in 1 + 2 in the universal results above the natural results and who have Google+ Pages with NOTHING on...bar their name, are still there! Why would I be dropped when my Google+ Page, has more info, more followers, more photos, more relevant content (they don't have any content ) than my 2 competitors. It seems I've been penalised....somebody suggested that I had the keyword twice in my "About" and twice in my "Introduction" info and that could be it. I thought the loss of the review might be it too...but neither of the businesses now occupying the first 3 spots..have any reviews at all. Anybody else suffered from this? Anybody any other suggestions to why I might have been dropped so dramatically in the places listings? (My SERP listing is unaffected for this keyword) Keyword being mentioned twice hardly seems like "stuffing"! I'm actually not too concerned about the places ranking....not a great driver of traffic...but appearing in the Universal Results did obviously drive traffic...and to appear in the Universal Results...I've now got about 30 positions to climb...... The whole Google+ Local / Google Places thing has been a nightmare from start to finish.... Thanks in advance for any help or advice!
Algorithm Updates | | MarbellaSurferDude0 -
80-90% drop in visits after Panda/EMD update - now what?
Hi everyone, Had my first wonderful experience with an algorithm update. Business was doing great - about 90-100 visitors a day down to about 12-15 from Sept 29th to current. Our domain is www.hamiltonscarservice.com which I don't think exactly qualifies for an exact match but may be close enough (car service is one of our keywords). I am more likely to think its related to the Panda 20 update. I haven't changed the site at all lately so I was wondering what tips you guys may have going forward. The site isn't perfectly optimized (which is where you guys come in) but when I first set it up it worked great so I mainly focused on backlinks from that point on. Now evidently this has caught up with me. Any suggestions are appreciated - thanks! 09cSe.png
Algorithm Updates | | kabledesigns0 -
When was the last algorithm update? One of my pages has dropped significantly this week
One of my pages dropped 22 places last week and I'm not sure why - can any body give me some suggestions to why this might have happened?
Algorithm Updates | | lindsayjhopkins0 -
Lesser visited, but highly ranked landing paged dropped in rank on Google. Time for a content update?
I noticed that my page one ranked landing pages that don't get a lot of love from me have dropped in rank big time on Google this week. This is a site that has static (meaning, I can't freshen up the content easily) landing pages for products that we sell. The pages that dropped are the ones that have the fewest inbound links, and don't get much attention on the social media side. Our most important landing pages have also dropped, but just a few spots on page one. This is a first for me. Does anyone think that this is a "lack of freshness" penalty? We are still number one on page one for our brand search terms. Would fresh content give me a shot at getting the pages back up? I'm willing to update them slowly, but before I go crazy, I'm reaching out to the pros here.
Algorithm Updates | | Ticket_King0