How do I optimise my products for best results?
-
Hi
We have a number of products we want to optimise for example.
Barbeque Boss Double Oven Glove, Black
When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves"
How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title?
Any advice would be appreciated.
Thanks
Craig
-
Hi Greg,
That makes perfect sense and thank you. I have also been looking around at how and what our competitors are doing in terms of how the list the product, keywords they use etc so we can make sure we cover those as best as possible.
Everyone does things slightly different so time to have a play and see what works best i think
Thanks Again.
Craig
-
Hi Craig
Keep it structured in a silo by displaying your parents>children>Grand children and cousins and try not to include exact matches of children or parent keywords on the product pages meta tags.
An example would be.
website.com/shoes/ (this is the parent and lists all the children)
website.com/shoes/blue-shoes/ (this lists all the grand children)
website.com/shoes/blue-shoes/red-laces/ (this is the end of the hiarachy, but you can list related products (tap dance shoes etc)
Back to your question...
You want to keep it structured as best you can to keep Google happy, so try your best not to "canabilise" your pages (more than 1 page targeting the same keywords)
In your scenario, the http://www.towelsrus.co.uk/kitchen-oven-gloves/aztex/barbeque-boss-double-oven-glove-black_ct389bd182pd1968.htm is the end of the line (the grand child) so you dont want this page ranking for generic terms like "black oven gloves" (the page before this should rank for that) etc..
Search for keywords specific to the product, and if you cant find any, then just use the product name and or guess what people would search when looking for that specific product rather than using a generic term as this will cause more hassles than good.
Make a note of the keywords you find that fit Parent and children pages and optimize those pages for the more generic terms.
Make Sense?
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Determining if video is a option for SERP Results?
Hi Guys, Looking to potentially create youtube videos and rank them on Google Australia for keywords around cosmetic brands. For example ASAP or Napoleon Perdis If you look at the top 10 SERP results example: https://d.pr/i/Tbkb5m for ASAP. There are no videos ranking which I think is strange or a very good opportunity. How would you determine if Google would rank a video on SERP results if there is none already? Cheers.
Intermediate & Advanced SEO | | kayl870 -
Best Practices for Title Tags for Product Listing Page
My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
Intermediate & Advanced SEO | | Kingalan1
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |0 -
What is internal like structure best for website
I want to construct website internal like structure better, can you advise me what's model architecture to build menu, navigation, build link, hub content will good for audience and search engine. Thank your advise
Intermediate & Advanced SEO | | dunghv360 -
Site: search showing funny results
Hi When i do a site: search on my domain the very last result it returns is a URL which is listed as my domain but does not exist on my website. When clicked it redirects to a really spammy page. If im not being clear just let me know, quite hard to explain the situation! Any thoughts to get rid of this?
Intermediate & Advanced SEO | | TheZenAgency0 -
Best practice with duplicate content. Cd
Our website has recently been updated, now it seems that all of our products pages look like this cdnorigin.companyname.com/catagory/product Google is showing these pages within the search. rather then companyname.com/catagory/product Each product page does have a canaonacal tag on that points to the cdnorigin page. Is this best practice? i dont think that cdnorigin.companyname etc looks very goon in the search. is there any reason why my designer would set the canonical tags up this way?
Intermediate & Advanced SEO | | Alexogilvie0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Online Store With 4 Products Available in 50 Sizes, Need Tips Categories/Products
I own and manage 2 online stores selling furnace filters. http://www.furnacefilterscanada.com and http://www.filtrationmontreal.com/ We have 4 different qualities furnace filters and each of them are avaible in almost 50 different sizes. My store is setup with almost 200 different products. ( 4 filtres X 50 sizes) None of them have variable. This was a lots of work to create 200 different products. The reason I did this is because when searching in search engine, vistors will use such keywords: 16x20x4 filter 20x25x2 furnace filter a/c filter 10x20x1 replacement filter online 20x20x1 16x25x5 filter toronto and so on... Must keywords request in search engine will included the furnace filter size. QUESTIONS: all my products descriptions are the same, the only difference is the filter size, is this Duplicate Content? will it be better to sell 4 filters with 50 variables? if my store use variable I don't see how I will rank on Google when shopper search for keyword like mention before in this post. My page name will always be the same. My description page the same and so on... Furnace Filters Canada is on BigCommerce platform and I love it. I'm in the process of moving Filtration Montreal to CoreCommerce. You can have a look at it here http://furnacefilter.corecommerce.com I'm very limited in SEO knowledge, the way I have setup http://furnacefilter.corecommerce.com I thing is the best way for SEO. What is your opinion & recommendations. Thank you for your help, BigBlaze
Intermediate & Advanced SEO | | BigBlaze2050 -
Best practice for removing pages
I've got some crappy pages that I want to delete from a site. I've removed all the internal links to those pages and resubmitted new site maps that don't show the pages anymore, however the pages still index in search (as you would expect). My question is, what's the best practice for removing these pages? Should I just delete them and be done with it or make them 301 re-direct to a nicer generic page until they are removed from the search results?
Intermediate & Advanced SEO | | PeterAlexLeigh0