Non-branded search before branded search in Google Analytics
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A lot of organic search phrases contain branded terms. Does Google Analytics provide a possibility to track wheteher the first interactor with the website is due to a non-branded search term?
Example: On monday someone search for 'online shoes' and on thursday this visitor search for 'shoestore.com'. Ist it possible in the Thursday report in Google Analytics to see that this visitor has first arrived on the site with the search term 'online shoes'?
The same question can be asked for direct/none traffic. is it possible to see whether these visits ca be attributed to an organic search term?
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Hi Dan,
I understand the difference between the searches.
I wonder whether it is possible to check if a visitor that uses a branded search term did visit the site earlier with another search term.
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Hi
To track brand search you'd want to create an advanced segment - create one to show branded keywords and other that show non-branded keywords. The more unique your brand name, the easier these are to create. Like "zappos" (and you'd want to include mis-spellings, "zapos" "zappo" etc).
Direct traffic is someone typing your website directly into their browser - so no search is taking place. By "none" maybe you mean "not provided" (which is when Google doesn't share keyword data from logged in searches) in which case there is no way to get this branded/non-branded in analytics.
-Dan
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I don't use GA very often (I use a paid analytics package i my day job) but I think this page from google on multichannel attribution might help.
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