Newbie question about long tail keywords
-
I am a little confused as to how search engines see and rank keywords. Let me explain.
If I have a fairly long tail keyword such as "buy natural progesterone cream uk" will the search engine also break this up into smaller parts such as "buy natural progesterone uk"," buy progesterone cream uk", "natural progesterone uk" and so on or will it only see the words that are next to each other like "progesterone cream uk".
Also where does cannibalization come into this?
I really appreciate any help I can get with this that furthers my understanding. Thanks.
-
Yes, thank you, Marcus. It's really helpful to learn more about the process and thinking behind the process for developing content that includes long tail search terms that will be relevant to readers and helpful for ranking. Cheers!
-
Marcus, thank you so much for the suggestions, they are excellent!!!
-
Hey, I did about 5 seconds of research.
Google 'progesterone cream' and skimmed over the first few pages. One was an FAQ with some of these questions skim answered on one page. Perfect candidates for creating a better answer on a single targeted page.
Then, I played around with the suggestions that Google.co.uk made for me when I typed in those words in different orders and then googled around those suggestions to get a few others.
Just do some research. Go to blogs, forums, blog comments, see what questions people are asking and if you can give better answers then you have a piece of content.
If you find a common question that has no authoritative answer then that is a great opportunity and remember the old saying: hard answers make for easy links!
Hope that helps!
Marcus -
Hello Marcus!
Can you please let me know how you found those ideas related to progesterone cream. Did you use Google keyword tool or some other tool(s)? I did a Google search for progesterone cream but it did not return those topics for me. I'm very curious about finding relative keywords for my site. Thank you in advance!
-
Hey Jean,
If you have this content, and it is working and bringing in visitors, then maybe your time would be better spent on some conversion optimisation and funnelling of that traffic into some kind of soft conversions.
Hope it helps!
Marcus -
Hi Marcus,
I wonder if you found my site? Of the 4 (sensible) suggestions you gave I have 3 pages with pretty much those exact phrases as their title and one that is very similar.!
In total I have around 100 pages on the site and am currently attempting to improve the on-page SEO for them in order to drive more traffic to these supporting information pages.
Sounds like I may have a better grip of this than I thought!
Thank you so much for the help and information. It was very useful to me and so reassuring to someone in a world that is somewhat alien to them.
And the cream really is magic! I know 'cos I use it myself and my husband doesn't have to lock up all the knives anymore.
-
Thanks Carlos.
SEOMoz says the domain authority is 44 and page authority is 52
I think the content is highly relevant, I would 'cos I wrote it, So I am looking good on that front then I reckon.
Learning this SEO thing seems to raise more questions than I have answers for but I am getting there slowly I think.
-
Yep, don't try and cram "buy natural progesterone uk"," buy progesterone cream uk" into your text. Google knows you are in the UK and hopefully that you sell progresterone cream.
A better strategy would be to create your product page and then create some content based landing pages to support this page and hoover up traffic looking for information about the product.
A quick Google gave these ideas
-
why do women need progesterone cream
-
how to use progesterone cream
-
how to take progesterone cream
-
what is progesterone cream
-
how to spell progesterone (okay, I made that one up).
But, you get the picture. Have one main page, optimise it and then lots of other pages that support information driven queries that can be used to show an offer for your magic cream and to target a wider range of keywords than the tired old money phrase that everyone is going for. You could even do a free sample or some such incentive to get an email address to keep marketing to these people downstream.
If your information pages are good, they may win some links. You may also be able to build some links to these pages a damn site more easily than to the money page and they will help promote that one for it's targeted phrases.
Hope this helps!
Marcus -
-
The search engine will break it up, whether you rank for the more competitive variations of "buy natural progesterone cream uk" will depend of the page/domain authority your site has and how relevant your content is to those keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site naming - longer tail with keyword or short but off-term - does it matter?
So, we've established that the actual domain name is not a big ranking factor for google. However your chosen domain & site name will feature in your content so I'm figuring it does matter indirectly. Eg given a choice between: bobsfidgetspinners.com, welcome to "bobs fidget spinners", we sell fidget spinners.... or spinnersfidget.com, welcome to "spinners fidget", we sell fidget spinners I'm going on the assumption that the former is better because it introduces more on-term content (as well as nicer branding). For the limit content that talks about your brand name anyway. Is this a correct assumption? Would it make any difference if the rest of the site content was on-topic (and good, obviously)?
Intermediate & Advanced SEO | | HSDOnline0 -
Related Keywords: How many separate pages?
We have an attorney website. There is a practice area that our research shows many different 2-4 word length keyword queries for. The keywords are all very different, but they end up in the same kind of legal action. We're wondering whether we should write many different pages, perhaps 10, to cover all the basic different keyword categories, or whether we should just write a few pages. In the latter situation, many of the target key words would be mentioned in the text, but wouldn't get placement in a url or title tags. One basic problem is that since the keyword queries are made up of different words, but result in the same kind of legal action and applicable law, the content of the pages might be similar with the only difference being a paragraph that speaks to that specific key word. The rest of the content would be quite similar among the pages, i.e. "here is the law that applies, contact us." Also, some of the keywords, like the name of the law, would have to be repeated on all the pages.
Intermediate & Advanced SEO | | RFfed90 -
A few important mobile SEO questions
I have a few basic questions about mobile SEO. I'd appreciate if any of you fabulous Mozzers can enlighten me. Our site has a parallel mobile site with the same urls, using an m. domain for mobile and www. for desktop. On mobile pages, we have a rel="canonical" tag pointing to the matching desktop URL and on desktop pages we have a rel="alternate" tag pointing to the matching mobile URL. When someone visits a www. page using a mobile device, we 301 them to the mobile version. Questions: 1. Do I want my mobile pages to be indexed by Google? From Tom's (very helpful) answers here, it seems that I only want Google indexing the full site pages and if the mobile pages are indexed it's actually a duplicate content issue. This is really confusing to me since Google knows that it's not duplicate content based on the canonical tag. But - he makes a good point - what is the value of having the mobile page indexed if the same page on desktop is indexed (I know that Google is indexing both because I see them in search results. When I search on mobile Google serves the mobile page and when I search on desktop Google serves me the desktop page.)? Are these pages competing with each other? Currently, we are doing everything we can do ensure that our mobile pages are crawled (deeply) and indexed, but now I'm not sure what the value of this is? Please share your knowledge. 2. Is a mobile page's ranking affected by social shares of the desktop version of the same page? Currently, when someone uses the share buttons on our mobile site, we share the desktop url (www. - not m.). The reason we do this is that we are afraid that if people are sharing our content with 2 different url's (m.mysite.com/some_post and www.mysite.com/some_post) the share count will not be aggregated for both url's. What I'm wondering is: will this have a negative effect on mobile SEO, since it will seem to Google that our mobile pages have no shares, or is this not a problem, since the desktop pages have a rel="alternate" tag pointing to mobile pages, so Google gives the same ranking to the mobile page as the desktop page (which IS being shared)?
Intermediate & Advanced SEO | | YairSpolter0 -
Permalink question
For 5 years I have used the permalink custom structure: /%postname% without the end backslash. I didn't think the difference was that big of a deal, yet last month I was curious of what benefits would happen if I made the change. To my surprise my rankings took a slight dive, but recovered stronger than before. As the URL itself doesn't require a redirect the posts and pages loaded the same with or wothout the "/" But now in Open Site Explorer, all my URL's have no page Authority. All the links i built were pointing to links without the backslash: example.com/post-name Questions: Did Google figure out the change, hence the dip in rankings and strong return? Will keeping /%postname%/ even though many links are pointing to a non backslash URL comeback to haunt me? Is there anything I can do to help lead Google to better see the changes I've made? thx
Intermediate & Advanced SEO | | MikePatch0 -
Canonical Related question
I have a site where we have search and result pages, google webmaster tool was giving me duplicate content error for page 1 / 2 / 3 etc etc so i have added canonical on these pages like http://www.business2sell.com/businesses/california/ Is this is correct way of using canonical ?
Intermediate & Advanced SEO | | manish_khanna0 -
Long URL and Overly Dynamic
I'm having a lot of these "Warnings" show up. I use an Ecommerce site that automatically makes my URL. Is this something I should be concerned about?
Intermediate & Advanced SEO | | floridaoutdoorsrv0 -
Keyword weight in Domain Name
Hi All, I'm looking for some advice on URL structure. Our domain name includes 1/2 of many keyword strategies that we're considering. For example our domain is like, dive.com Keyword strategies that we're looking at targeting would include things like, "dive shop", "dive equipment" etc etc Are we competitive to have a structure like this? dive.com/shop/ dive.com/equipment/ Or will this structure yield stronger results? dive.com/dive-shop/ dive.com/dive-equipment/ Your thoughts are appreciated. Thanks! Malcolm
Intermediate & Advanced SEO | | MAGNUMCreative0 -
What is the best metric to evaluate keyword difficulty?
Which is better seomoz's keyword difficulty tool or wordtracker's KEI index? Or, do you have another metric you utilize when evaluating a large list of keywords?
Intermediate & Advanced SEO | | nicole.healthline0
